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CURRICULUM VITA
Dr. G. Martin Izzo, Associate Professor Marketing
Fulbright Scholar - Romania
Mike Cottrell School of Business
North Georgia College & State University
Dahlonega, GA 30597
Of (706) 867-2967 ▪ Hm (706) 867-1917 ▪ Mobile (706 266-7767
email: [email protected]
A. Academic Achievement and Professional Development
Education
Ph.D.
University of Mississippi (Ole Miss), 1997
Major Field: Marketing
Minor Field: Real Estate
M.B.A.
University of South Florida, 1984
General MBA curriculum emphasis in
Financial Institutions & Investment Analysis
B.B.A.
University of South Florida, 1978
Finance & Accounting majors
Publications
Izzo, G. Martin and Barry E. Langford (2008) “Data Analysis with Ordinal
and Interval Dependent Variables: Examples from a Study of Real Estate
Salespeople” with Barry Langford, Review of Economic & Business Studies,
Vol. 5, (1), Winter, pp.102-16.
Izzo, G. Martin, Barry E. Langford and Scott Vitell (2006) “Investigating the
Efficacy of Interactive Ethics Education: A Difference in Pedagogical Emphasis”
with Barry Langford and Scott Vitell, Journal of Marketing Theory and Practice,
Vol. 14, (3), Summer, pp. 239-48.
Izzo, G. Martin and Scott Vitell (2003) “Exploring the Effects of Professional
Education on Salespeople: The Case of Autonomous Agents,” Journal of Marketing
Theory and Practice, Fall, pp. 26-38.
Izzo, G. Martin and Barry E. Langford, (2003)“Realtor Designations as an
Indicant of Success in Real Estate Sales” with Barry Langford, Journal of
Real Estate Practice and Education. Vol.6, No. 2, pp. 191-202.
Izzo, G. Martin and Scott Vitell (2003) “An Investigation of the Links
between Professional Education, Salesforce Socialization and Cognitive
Moral Development of Salespeople” Marketing Educator Quarterly, Spring.
Langford, Barry E., Jerry Schoenfeld and G. Martin Izzo (2002) “Nominal
Grouping Sessions vs. Focus Groups” with Barry Langford and Jerry
Schoenfeld, Qualitative Marketing Research  An International Journal,
Winter, Vol. 5 (1) pp. 58-70.
Izzo, G. Martin and Soummen De (2001) “Marketing and Development
Plan: The Old Shell Island Marina” with Soummen De, Journal of Real
Estate Theory and Practice, Vol.4 (1), pp.79-94.
Izzo, G. Martin (2000) “Compulsory Ethics Education and the Moral
Development of Real Estate Salespeople: A Quasi-experimental
Assessment.” Journal of Business Ethics Vol. 38 (2), pp. 223,41.
Izzo, G. Martin (2000) "Cognitive Moral Development and Real Estate
Salespeople." Journal of Real Estate Research, Vol. 20 (1), pp. 119-41.
Izzo, G. Martin and Michael J. Seilor (1999) "An Investigation of the Incidence
of Insider Criminal Activity in RTC Resolved S&L's." Journal of Managerial
Finance, Vol. 25 (7), pp. 31-45.
Conference Presentations and Proceedings
Izzo, G. Martin, Barry Langford and Corneliu Munteanu (2010) “Exploratory
Analysis: Romanian Sport Fans’ Motivations” with Barry Langford and Corneliu
Munteanu, paper accepted for Society for Marketing Advances, forthcoming
November 2010.
Teal, Elizabeth, G. Martin Izzo, Corneliu Munteanu and Barry Langford, “The
Bologna Accord: Overview and Marketing Implementation in Romania” paper
judged Top Ten was presented for American Institute of Higher Education,
September 2010.
Izzo, G. Martin and Barry E. Langford (2008) “The Winds of Change Reform
European Higher Education: A Synopsis of the 1999 Bologna Declaration,”
International Academy of Business and Public Administration Disciplines, October.
Izzo, G. Martin, Corneliu Munteanu and Barry E. Langford (2008) “Evaluating
European Higher education: An Examination of Reforms in Romania” International
Academy of Business and Public Administration Disciplines, October.
Langford, Barry E. and G. Martin Izzo, (2008) “Students’ Attitudes toward the Use
of One Major Sales Presentation in a Personal Selling Class,” International
Academy of Business and Public Administration Disciplines, January.
Izzo, G. Martin and Barry E. Langford (2006) “Closed-Circuit TV and Coaching:
Enhancing the learning Experience in a Personal Selling Class” Society for
Marketing Advances Proceedings, Nashville, TN, November.
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Izzo, G. Martin and Scott Vitell (2004) “An Investigation of the Efficacy of
Interactive Ethics Education” Association of Marketing Theory and Practice
Proceedings, Sandestin, FL, March, manuscript won Best Paper in track award.
Izzo, G. Martin and Barry E. Langford (2003) “Agency Salespeople and
Professional Designations: Exploring the Effects” 17th Annual Conference American
Real Estate Society, Naples, FL March, awarded Best Paper Sales Brokerage Track.
Academic Proceedings
“Exploratory Analysis: Romanian Sport Fans’ Motivations” with Barry Langford and
Corneliu Munteanu, paper accepted for Society for Marketing Advances, forthcoming
November 2010.
“The Bologna Accord: Overview and Marketing Implementation in Romania” Elisabeth
Teal, myself, and Corneliu Munteanu and Barry Langford, paper presented at 2010
Conference of American Institute of Higher Education, judged a Top Ten Paper the
manuscript was accepted for review by American Journal of Educational Studies.
“The Winds of Change Reform European Higher Education: A Synopsis of the
Bologna Declaration” with Barry Langford, International Academy of Business
Disciplines and Public Administration, October 2009.
“Evaluating European Higher education: An Examination of Reforms in Romania” with
Barry Langford, International Academy of Business Disciplines and Public
Administration, October 2008.
“Students’ Attitudes toward the Use of One Major Sales Presentation in a Personal
Selling Class” with Barry Langford, International Academy of Business Disciplines
and Public Administration, January 2008.
“Closed-Circuit TV and Coaching: Enhancing the learning Experience in a Personal
Selling Class” Society for Marketing Advances, Nashville, TN, November 2006.
“An Investigation of the Efficacy of Interactive Ethics Education” Association of
Marketing Theory and Practice Proceedings, Sandestin, FL, March 2005. Manuscript
won Best Paper in track award.
“Agency Salespeople and Professional Designations: Exploring the Effects”
Association of Marketing Theory and Practice Proceedings, Jekyll Island, GA, March
2001.
“Organizational Structure and Socialization of Real Estate Salespeople.” International
Business Education and Technology Conference Proceedings, Cancun, MX, March
2001.
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“An Exploratory Analysis of Professional Education and the Goal Orientations of
Salespeople.” International Applied Business Research Conference Proceedings,
Cancun, MX, March 2001.
"A Theoretical Perspective of the Effects of Moral Intensity on Consumer's
Ethical Judgments of Marketer's Non-normative Behavior."
Southwest Marketing Association Proceedings, Atlanta, April 1997, 53-60.
Academic Work-in-Progress
Based on research initiated during my Fulbright Fellowship, the first of several
papers on the motivations of Romanian sport spectators is in the final draft stages
and targeted for the journal Sports Marketing Quarterly December 2010.
With data collected in Hungary, Poland and Moldovia, the research track above
continues to examine the motivations of sport spectators in other areas of Eastern
Europe. This research is expected to be forthcoming in early Spring 2011, targeted
for Sports Marketing Quarterly or similar publications.
Finishing up a draft of a marketing case study with ethical implications in response
to a special call for papers on that subject by Marketing Education Review. This
manuscript was accepted for review in September 2010 for Marketing Education
Review.
Additional data collected for a 2nd study in Romania, Hungary, Poland and
Moldovia that will investigate the attitudes of sport spectators toward
commercialism in professional live and broadcast sports. Analysis of the data for
this study is expected to begin in the next few weeks. Output of papers is expected
in late Spring 2011, and targeted for Sports Marketing Quarterly or similar
publications.
Other Scholarly Activities
Session Chair Society for Marketing Advances 2010
Discussant and Session Chair International Academy of Business and Public
Administration conference 2008
Discussant Association of Marketing Theory and Practice 2004, 2006
Referee & reviewer Journal of Business Ethics 2001- present
Academic Experience
Associate Professor: North Georgia College & State University, Fall 2005 to present
Associate Professor: visiting Berry College, Fall 2004 to Spring 2005
Courses taught: Principles of Marketing, Marketing Management
and Strategy, Advertising, Served on curriculum committee
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Assistant Professor: visiting Tennessee State University, Fall 2002 to Spring 2003
Courses taught: Principles of Marketing, U/G & MBA Marketing
Management and Strategy, Graduate Intro to Management and
Marketing, Chaired the curriculum committee
Assistant Professor: visiting University of Evansville, In, Fall 2000 to Spring 2002
Courses taught: Retail Management, Marketing Management and
Strategy Marketing Communications, Principles of Marketing, and
Introduction to Advertising and Promotion
Assistant Professor: visiting Florida Gulf Coast University, Fort Myers, Fl, F 1999 to S 2000
Courses taught: U/G and MBA Market Research
U/G and MBA Marketing Management and Strategy
Principles of Marketing, served on the curriculum committee
Assistant Professor: visiting Loyola University, New Orleans, LA, Fall 1997 to Spring 1999
Courses taught: U/G and MBA Marketing Strategy, Market
Research, Principles of Marketing and Personal Selling
Recent Contracts and Grants
Recipient of a seven month Fulbright Fellowship Research and Teaching grant
for the 2007-2008 academic year to Alexandru Ioan Cuza University in Iasi,
Romania. The fellowship terms of the award were for a 50/50 teaching and
research grant. I satisfied all of the terms of my research and teaching proposal.
I taught 3 upper division undergraduate courses: Advertising; Marketing
Management and Event Marketing – Strategy for the Performing Arts and Sport.
In fulfillment of my research proposal, I conducted research in the area of
curriculum development. That research has generated 2 conference papers one
presented one in Fall 2008, and one in Fall 2010, a journal article currently under
review by the American Journal of Educational Studies.
Honors
Top Paper in Sales/Education Track: Association of Marketing Theory and
Practice Proceedings, Sandestin, Florida, March 2004
“Investigating the Efficacy of Interactive Ethics Education: A Difference in
Pedagogical Emphasis,” co-author Scott Vitell
Best Manuscript Sales and Brokerage Track: American Real Estate Society,
Naples, Florida, March 2003. “Realtor Designations as an Indicant of Success in
Real Estate Sales,” co-author Barry E. Langford
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Professional Experience
American Appraisal Group, LLC, Sarasota, FL, Certified Residential Appraiser,
2003 to present
Bellaire Brokers (formerly Diversified Real Estate Services) Realtors, Clearwater,
FL, Sales Manager, Licensed Real Estate Brokerage Firm, 1980 to 1993
A.G. Edwards & Sons, St. Louis, MO, Fixed Income Specialist (bond trader)
NASD/NYSE Registered general securities principal, Series 7 & 24, 1977 to 1980
Professional Certifications:
Certified Residential Appraiser
Licensed Real Estate Broker
Professional Courses and Continuing Education:
2010 Update of Uniform Standards of Professional Appraisal Practice
USPAP), Appraisal Standards Board, the Appraisal Foundation
Professional Publications:
"Learning and Performance Goals: Working Smarter" Real Estate
Business, July-Aug 2000, pp. 40-44.
"Learning to do the Right Thing" Real Estate Business, Jan-Feb1999,
pp. 44-48.
Professional Memberships:
American Marketing Association
Sales and Marketing Executives
American Real Estate Society
Assn. of Marketing Theory & Practice
B. Teaching
Undergraduate courses:
MKTG-4780 Marketing Management: F 2010, Sp 2009, 2007, & 2006; F 2008, 2007, 2006,
& 2005
MKTG-3710 Advertising: F2009/2010 (2sections), Su 2009 GN, F 2008 (2 sections as coteacher), 2007, Su 2007, F 2006.
MKTG-3750 Event Marketing: Spring 2009, 2008, (2007 & 2005, previously taught under
the title Experiential Marketing: Strategy for the Performing Arts & Sport)
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