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Using data and analytics for better customer insights and action August 18, 2016 Today’s presenters Larry Filler Casey Price Senior Vice President Boire Filler Division Vice President Client Services © 2016 Environics Analytics Agenda • • • • Introductions and Housekeeping The Data and Analytics Imperative Data-Driven Success Stories Environics Analytics Overview – National Databases – PRIZM5 Segmentation – ENVISION5 Platform Demo • Questions © 2016 Environics Analytics housekeeping • • • • Listen-only Use the Q&A feature in your WebEx interface Technical difficulties? 1-866-229-3239 Presentation deck will be available © 2016 Environics Analytics technology, data, disruption . . . © 2016 Environics Analytics Canada: Large, diverse and complex “To deliver a relevant customer experience… treat different customers differently, and treat each one appropriately for what you know about them, or what you ought to know.” -- Don Peppers © 2016 Environics Analytics 360-degree view of the customer It’s all about the customer experience © 2016 Environics Analytics Better decision-making and roi “Can increase profitability by 5%-6% and return on marketing investment by 15%-20%.” “90% believe data analytics will determine winners of the future.” © 2016 Environics Analytics Higher operational efficiency and loyalty “Customers with positive experiences spend 140% more, and cost 33% less, to serve.” “Firms with high Customer Experience Index scores have more customers who purchase again, don’t switch to competitors and recommend the company.” © 2016 Environics Analytics Rich Insights Drive optimization data-driven marketing enhancements Demographic Digital Lifestyle Brands Media Channels Creative and Offer Media Planning Location Strategy Channel Strategy Product Strategy Sales Strategy Loyalty Geography Channel Values Financials Competition © 2016 Environics Analytics 10 hydro one - challenge • Lack of customer awareness • Regulatory pressure for energy conservation • Product focus • One-size-fits all communications © 2016 Environics Analytics • Low program enrollment • Absence of “why” hydro one – segmentation Approach Flourishing Families: PeakSaver Target • Explore new/premium services • Help them escape routine • Web-enabled services • Thoughtful options • Highest summer A/C load © 2016 Environics Analytics hydro one – new creative © 2016 Environics Analytics hydro one - impact More than 2X Impact © 2016 Environics Analytics Environics analytics Data. Analytics. Insight. Results. Data Analytics Services • Privacy-Compliant, Reliable Databases • PRIZM5 and Custom Segmentation • Business Planning • Data Audit and Assessment • Data Mining • Data Quality and Integration • Data Enhancement • Predictive & Site Modelling • ENVISION5 Analytics Platform © 2016 Environics Analytics • Analytics Roadmaps • Communications Management • Channel and Media Optimization • Training and Resourcing Environics analytics databases More than 40 data products updated annually CensusPlus DemoStats DaytimePop CrimeStats AccultuRates PRIZM5 PRIZM5 QC DELTA5 BehaviourScape CommunityHealth SocialValues BusinessProfiles BusinessProfiles Lite Behavioural HouseholdSpend FoodSpend WealthScapes WealthScapes Fundraiser WealthScapes Daytime AgebyIncome LiquidAssets MoneyMatters Neighbourhood View™ Opticks Vividata Opticks Numeris Opticks Social Opticks Mobile Opticks eShopper Opticks Automotive TravelCanada GreenLiving CommunityLife GivingBack Homescan © 2016 Environics Analytics Businesses Financial Institutions TDLinx Shopping Centres Retail Locations Grocery, Drug and Fitness TrafficCounts Points of Interest Demographic suite DemoStats, censusplus, daytimepop and acculturates KEY DEMOGRAPHIC THEMES Population Age Gender Household Size and Type Family Structure Income Labour Force Education Daytime Population Cultural Diversity © 2016 Environics Analytics Demographic suite SAMPLE content DAYTIMEPOP ACCULTURATES DEMOSTATS © 2016 Environics Analytics Financial suite SAMPLE content MONEYMATTERS WEALTHSCAPES HOUSEHOLDSPEND © 2016 Environics Analytics behaviourAL suite SOCIALVALUES , COMMUNITYHEALTH, VIVIDATA, NUMERIS, MOBILE, SOCIAL, ESHOPPER, AUTOMOTIVE, TRAVELCANADA, GREENLIVING, COMMUNITYLIFE, GIVINGBACK, HOMESCAN KEY BEHAVIOURAL THEMES Media Health and Travel Psychographic Social Sports and Leisure © 2016 Environics Analytics behaviourAL suite SAMPLE content VALUES Key Consumer-Oriented Social Values Value Index Value Adaptability to Complexity Adaptive Navigation Brand Genuineness Confidence in Advertising Confidence in Big Business Consumption Evangelism Consumptivity Discriminating Consumerism Ecological Lifestyle Financial Concern Re. Future 121 107 119 121 128 95 103 115 114 60 Hyper-rationality Importance of Brand Importance of Price Joy of Consumption Pursue Intense Experiences Pursuit of Novelty Pursuit of Originality Risk Aversion Saving on Principle Utilitarian Consumerism Index 106 98 85 125 123 120 124 97 108 81 SPORTS & LEISURE 33 © 2016 Environics Analytics MEDIA MOBILE SEGMENTATION SUITE PRIZM5, PRIZM5 QC, DELTA5, BEHAVIOURSCAPE www.environicsanalytics.ca/prizm5 © 2016 Environics Analytics SEGMENTATION SUITE PRIZM5, DELTA5, PRIZM5 QC, Homescan 1. Who are my customers 2. Where do they live, work and shop 3. What motivates them 4. How do I reach them 5. Where can I find more of them © 2016 Environics Analytics personify © 2016 Environics Analytics envision5 42 © 2016 Environics Analytics The journey ahead “Every great change is preceded by chaos.” -- Deepak Chopra, Author and Public Speaker © 2016 Environics Analytics Questions? © 2016 Environics Analytics Thank You [email protected] @Lafill [email protected] @EnvironicsA