Download Test of fonts - Environics Analytics

Using data and analytics
for better customer insights
and action
August 18, 2016
Today’s presenters
Larry Filler
Casey Price
Senior Vice President
Boire Filler Division
Vice President
Client Services
© 2016 Environics Analytics
Agenda
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Introductions and Housekeeping
The Data and Analytics Imperative
Data-Driven Success Stories
Environics Analytics Overview
– National Databases
– PRIZM5 Segmentation
– ENVISION5 Platform Demo
• Questions
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housekeeping
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Listen-only
Use the Q&A feature in your WebEx interface
Technical difficulties? 1-866-229-3239
Presentation deck will be available
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technology, data, disruption . . .
© 2016 Environics Analytics
Canada: Large, diverse and complex
“To deliver a relevant customer experience… treat different
customers differently, and treat each one appropriately for
what you know about them, or what you ought to know.”
-- Don Peppers
© 2016 Environics Analytics
360-degree view of the customer
It’s all about the customer experience
© 2016 Environics Analytics
Better decision-making and roi
“Can increase profitability by 5%-6%
and return on marketing investment
by 15%-20%.”
“90% believe data analytics will
determine winners of the future.”
© 2016 Environics Analytics
Higher operational efficiency and loyalty
“Customers with positive experiences
spend 140% more, and cost 33% less,
to serve.”
“Firms with high Customer Experience
Index scores have more customers
who purchase again, don’t switch to
competitors and recommend
the company.”
© 2016 Environics Analytics
Rich Insights Drive optimization
data-driven marketing enhancements
Demographic
Digital
Lifestyle
Brands
Media
Channels
Creative
and Offer
Media
Planning
Location
Strategy
Channel
Strategy
Product
Strategy
Sales
Strategy
Loyalty
Geography
Channel
Values
Financials
Competition
© 2016 Environics Analytics
10
hydro one - challenge
• Lack of customer
awareness
• Regulatory
pressure for
energy
conservation
• Product focus
• One-size-fits all
communications
© 2016 Environics Analytics
• Low program
enrollment
• Absence of “why”
hydro one – segmentation Approach
Flourishing Families:
PeakSaver Target
• Explore new/premium
services
• Help them escape
routine
• Web-enabled services
• Thoughtful options
• Highest summer A/C
load
© 2016 Environics Analytics
hydro one – new creative
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hydro one - impact
More than
2X Impact
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Environics analytics
Data. Analytics. Insight. Results.
Data
Analytics
Services
• Privacy-Compliant,
Reliable Databases
• PRIZM5 and Custom
Segmentation
• Business Planning
• Data Audit and
Assessment
• Data Mining
• Data Quality and
Integration
• Data Enhancement
• Predictive & Site
Modelling
• ENVISION5
Analytics Platform
© 2016 Environics Analytics
• Analytics Roadmaps
• Communications
Management
• Channel and Media
Optimization
• Training and Resourcing
Environics analytics databases
More than 40 data products updated annually
CensusPlus
DemoStats
DaytimePop
CrimeStats
AccultuRates
PRIZM5
PRIZM5 QC
DELTA5
BehaviourScape
CommunityHealth
SocialValues
BusinessProfiles
BusinessProfiles Lite
Behavioural
HouseholdSpend
FoodSpend
WealthScapes
WealthScapes Fundraiser
WealthScapes Daytime
AgebyIncome
LiquidAssets
MoneyMatters
Neighbourhood View™
Opticks Vividata
Opticks Numeris
Opticks Social
Opticks Mobile
Opticks eShopper
Opticks Automotive
TravelCanada
GreenLiving
CommunityLife
GivingBack
Homescan
© 2016 Environics Analytics
Businesses
Financial Institutions
TDLinx
Shopping Centres
Retail Locations
Grocery, Drug and Fitness
TrafficCounts
Points of Interest
Demographic suite
DemoStats, censusplus, daytimepop and acculturates
KEY DEMOGRAPHIC THEMES
Population
Age
Gender
Household
Size and Type
Family
Structure
Income
Labour Force
Education
Daytime
Population
Cultural
Diversity
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Demographic suite
SAMPLE content
DAYTIMEPOP
ACCULTURATES
DEMOSTATS
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Financial suite
SAMPLE content
MONEYMATTERS
WEALTHSCAPES
HOUSEHOLDSPEND
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behaviourAL suite
SOCIALVALUES , COMMUNITYHEALTH, VIVIDATA, NUMERIS, MOBILE, SOCIAL,
ESHOPPER, AUTOMOTIVE, TRAVELCANADA, GREENLIVING, COMMUNITYLIFE,
GIVINGBACK, HOMESCAN
KEY BEHAVIOURAL THEMES
Media
Health and Travel
Psychographic
Social
Sports and Leisure
© 2016 Environics Analytics
behaviourAL suite
SAMPLE content
VALUES
Key Consumer-Oriented Social Values
Value
Index
Value
Adaptability to Complexity
Adaptive Navigation
Brand Genuineness
Confidence in Advertising
Confidence in Big Business
Consumption Evangelism
Consumptivity
Discriminating Consumerism
Ecological Lifestyle
Financial Concern Re. Future
121
107
119
121
128
95
103
115
114
60
Hyper-rationality
Importance of Brand
Importance of Price
Joy of Consumption
Pursue Intense Experiences
Pursuit of Novelty
Pursuit of Originality
Risk Aversion
Saving on Principle
Utilitarian Consumerism
Index
106
98
85
125
123
120
124
97
108
81
SPORTS & LEISURE
33
© 2016 Environics Analytics
MEDIA
MOBILE
SEGMENTATION SUITE
PRIZM5, PRIZM5 QC, DELTA5, BEHAVIOURSCAPE
www.environicsanalytics.ca/prizm5
© 2016 Environics Analytics
SEGMENTATION SUITE
PRIZM5, DELTA5, PRIZM5 QC, Homescan
1. Who are my customers
2. Where do they live, work and shop
3. What motivates them
4. How do I reach them
5. Where can I find more of them
© 2016 Environics Analytics
personify
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envision5
42
© 2016 Environics Analytics
The journey ahead
“Every great change is preceded by chaos.”
-- Deepak Chopra,
Author and Public
Speaker
© 2016 Environics Analytics
Questions?
© 2016 Environics Analytics
Thank You
[email protected]
@Lafill
[email protected]
@EnvironicsA