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SANDEEP NANDA
Mobile: 9891270213 E-Mail: [email protected]
Seeking top level assignments with an organization of repute which provides ample
opportunities for professional growth, advancement & delivering business excellence.
Snapshot
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A highly accomplished professional with over 21 years of experience in Sales & Marketing, Business
Development, Government liaising, new product launches and head starting start-up ventures.
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Presently with Natuzzi S.p.A as Head-Business Development.
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Privilege of having worked with world's largest FMCG MNCs, e-commerce & innovative
consumer loyalty reward program organizations. Applied knowledge and expertise in creating
opportunities, expanding businesses and building relationships.
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Adept in managing business operations with focus on top-line performance through sales strategies,
business alliances & channel management.
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Competent in driving growth with objectives of gaining market share and enhancing value in the
business handled.
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Interacted at multiple levels in client organization at diverse locations.
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Experience of working both in leadership and challenger markets.
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High integrity & energetic leader known for ability to create successful outcomes; through quick
grasping & execution abilities.
Core Competencies
Business Development
 Managing marketing operations for achieving increased growth & initiating market development
techniques.
 Providing value based services and solutions by understanding the needs of the client business.
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Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for
fine tuning sales and marketing strategies.
Sales and Marketing
 Developing marketing strategies to build consumer preference and drive sales. Setting marketing budgets
including manpower planning initiatives & ensuring adherence to planned expenses.
 Conducting competitor analysis by keeping abreast of market trends to achieve forecasted market share
metrics.
 Reviewing the market response of the region & communicating the same to the marketing teams for
further marketing programs & campaigns.
Institutional Sales & Key Account Management
 Developing marketing plans for the corporate/client organizations & achieving sales from the same.
 Identifying & developing new streams of revenue growth.
 Leveraging public information & market insight to develop marketing intelligence for generation of leads.
 Developing and maintaining relationships with key decision makers in select client organizations.
Client Relationship Management
 Managing customer service operations & ensuring customer satisfaction by achieving service quality
norms.
 Maintaining relationship with customers to achieve repeat-referral business.
 Providing customized services and offering cost effective solutions.
Team Management
 Recruiting, training and guiding team members, thereby ensuring optimum performance. Implementing
strategies for building team effectiveness by promoting a spirit of cooperation between team members.
 Developing need based training modules for developing multi-skilled work force for utilization within their
profession.
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Initiated rewards and recognition (R&R) program to nurture, engage & retain talent pool.
Career Profile
Nov’13-continuing
Natuzzi S.p.A
Head-Business Dev.
60 year old, Natuzzi Group designs, produces and sells sofas, armchairs and living room accessories. Natuzzi SpA has
been listed on the New York Stock Exchange (symbol: NTZ) since 13th May 1993. Natuzzi Group is Italy's largest
furniture manufacturer and world leader in leather upholstery (source: CSIL).
Natuzzi results the most recognized furniture brand in the world among consumers of luxury goods.
Job Role:
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Develop & maintain high level of relationship with top end Architects & Interior designers.
Closely liaising with HNI clients for referral sales.
Prepare technical, commercial quotations, BOQs and raise work order for the client.
Build a strong data base of leading Architects Pan India by meeting them and giving presentation of
Natuzzi portfolio.
Developing POS wherever Natuzzi has distribution interest .
Key Highlights
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Contributed 40% to the Co. top line through project sales in FY13-14.
Appointed 4 POS- NCR, Chandigarh & Lucknow.
Organized Trade expos of the likes of INDIA DESIGN to enhance brand visibility. Designed catalogs &
collaterals.
Sept’11-Oct’13
Stonex India Pvt. Ltd.
Head Sales-Projects.
A modest beginning in 2001 presently an INR. 100 crore importers & marketer of natural stones, granite and
other surfaces from the world’s finest quarries in Italy, Spain, Greece Turkey & Norway. Boasts of undertaking
high-net commercial projects in Hospitality & Entertainment sectors along with residential sites.
Job Role:
 To explore & identify new markets and opportunity of generating business revenues in mega towns of
Punjab, Haryana, U.P. U.K. & Gujarat.
 Achievement of the business plan-Zone wise /State wise /Area wise.
 Formulation & implementation of sales & marketing budget.
 Conceptualizing, designing & implementing sales & marketing plans for accomplishment of assigned targets
by establishing architect-client relationship.
 Scout ongoing residential & commercial sites by cold calling and establishing relationship with owners &
architects.
 Introducing different brand promotion activities to increase the brand visibility in the region.
 Organize & conducts regular Architect meets to showcase and technically apprise of our range of products.
 Represent mega expo shows of the likes of ACETECH, INSIDE OUTSIDE INTERIOR EXPO (IOMS), and
STONA.
 Identified potential markets & expanded market by creating exclusive showcase-display galleries.
 Cementing relationship with architects to ensure turnaround.
 Giving training to the newly joined sales employees in the region so that they have strong product
knowledge.
 Price & credit control depending upon completion in the region.
 Develop a strong and technically qualified sales force across the region.
 Submission of reports regarding sales in the region-progress-new order in the pipeline to the management
 Optimum utilization of resources & cost management.
 Making market intelligence study & competitor analysis.
Key Highlights
 INR.12 crores of revenue generated in FY’12-13.
 45% growth in sales recorded in FY’13-14 over previous fiscal.
 Additional sales of INR.3 cores generated through referral sales.
 Made inroads in smaller towns of Punjab-Muktsar & Sirhand.
 2 upcoming prestigious Hotel projects on the anvil.
 Set up an organization structure to expand & scale.
Dec’05-Sept’11
Easy Bill Ltd.
Zonal Business Manager
A 20,000 crore Hero Group company, which offers consumer convenience in utility bill payments (electricity and
telephony), reselling of communication services using E-transaction oriented products through a unique POS retail
network.
Mar’06-Sept’11
Zonal Business Manager
Delhi-NCR, Rajasthan & West Bengal
Job Role:
 Working as the State Head for Delhi, Rajasthan and West Bengal.
 Looking after franchisee base of 1600 + outlets along with team of 1 ASM, 4 TMs and 18 SOs.
 Functioning as the Profit Center Head in Rajasthan by participating in the update of the Co.’s business plan by
liaising with Govt. e-governance project E-MITRA.
 Accountable for managing and mitigating retails on outstanding recovery. Brought down outstanding to 30%.
Able to initiate litigations/legal proceeding on errant retails and recover pending outstanding amount.
 Enjoying highest market share of 45% of all the transactions by the 4 LSPs in Jaipur. The second in following
CMS is at staggering 30% of market share.
Key Highlights:
 Recorded 90% growth in transactions in FY 07-08 over last fiscal.
 Grabbed maximum retail space (80 kiosks) by maintaining relationship with Govt. Agencies. Complete sway
over some prominent locations of Jaipur. Sole representation of Easy Bill outlets in periphery of 2kms unlike
govt. norm of 1 km for each local service provider (LSP).
 Liaised with CESC in Kolkata to bring in electricity mandate.
 Ensured low churn of retailers. Retained 20% of retailers by offering them value added services such as prepaid services, train & flight bookings.
Dec’05-Mar’06
Area Sales Manager
Delhi and NCR
Job Role:
 Responsible for developing and maintaining franchisee base of 500 outlets.
 Increased franchisee base to 1200 outlets within a span of 1 year.
 Create and develop a strong field team to ensure strong interface with channel partners.
 Instrumental in rolling out and expanding business in NCR towns.
 Added 800 franchisees’ in FY’ 06-07.
 200% rise in transactions within a span of 2 years.
Key Highlights:
 Initiated concept of Non-Traditional outlets (NTO), to garner width of outlets resulting in increased franchisee
base by 50%.
 Gained entry into corporate- Gillette, Infoserve, Cargill, Nestle, 24by7, Big Apple, 98.4 and RWAs. This led to
incremental 25K transactions from these corporate houses/ institutions.
 Formulated & executed “Mind your C&Cs (Customers and consumers)”programme.
 Conceptualized “Delight” DEL (HI) (HE) IGHT a program designed to uplift the motivational levels of existing
set of franchisees in Delhi-NCR and bringing in new ones. Successful in retaining 35% of retailers and made
300 additional franchisees through MGM (Member gets member) referral program.
Feb’00-Dec’05
Cargill Foods
Area Sales Executive
Cargill is an international marketer, processor& distributor of agricultural food, financial & industrial production&
devices with operations in 60 countries. Cargill Foods, its Indian entity launched its packaged food business in
June 2000 followed by edible oils and other staple foods.
Jun’03-Dec’05
Area Sales Executive
Delhi
Job Role:
 Handling Western & Central Delhi with Support of 7 Distributors, 1 Sales Officer & 2 ISRs.
Key Highlights:
 Adjudged as best sales officer consecutively for two years (FY’02-03 & FY’03-04) for north region.
 Increased outlet width by 40% by appointing 3 additional distributors in strategically potential markets.
 Reduced wholesale through put by strengthening infrastructure and sustained focus on retailing.
 Earned highest incentive reward FY’02-03 & FY’03-04.
 Significantly brought down sales damage ratio under 1% from 6%.
Feb’00-May’03
Senior Sales Officer
Dehradun
Job Role:
 Looking after Dehradun & 5 district towns besides smaller towns of hill markets of Garhwal region.
 Kick started and launched Cargill’s business operation in Uttrakhand and bordering towns of western U.P.
 Privilege of being the face of Cargill India food’s launch team.
 Handling CFA Operations at Dehradun.
Key Highlights:
 Launched Nature Fresh flour & gained consumer acceptance of 35% of market within first 3 months of its
launch. Brand leader in Dehradun, Rishikesh & Haridwar markets.
 Focused largely on hotels, education institutes of Dehradun & Mussorie.15% of total sales volume contribution
came from institutional sales (HORECA) against 4% in the previous year.
Oct’94-Jan’00
General Mills Inc.
Sales Officer (Western U.P.)
A joint venture of Godrej Foods with Pillsbury, a transnational company recently merged with $7 billion US based
General Mills which has its interest in manufacturing, marketing & distribution of processed foods, fruit beverages
& edible oils.
Job Role:
 Looking after Lucknow and 7 district towns besides 5 micro interior towns with a team of 5 sales support staff.
 Explore sales opportunity in institutions such as Railways & 5 star hotels.
Key Highlights:
 Recorded 175% growth in sales for the year 99-00. 25% contribution coming from institutional sales like
railways & star rated hotels & restaurants.
 Launched Pillsbury Chakki Fresh Atta (A Premium Brand of GPL) & gained consumer acceptance of 30% within
first 3 months of its launch.
 Registered 150% target achievement for flour for the year 1999-2000.
Education
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Master in Business Administration (PGDBM) from Institute of Productivity & Management, Ghaziabad, AICTE,
Ministry of HRD (Government of India) in 1994.
Bachelor in Science (Physics-Chemistry-Mathematics) from CCS University (Formerly Known as Meerut
University) in 1992.
Diploma in Creative Writing in English in 1996 from IGNOU.
Diploma in Mass communication, Journalism & News reading.
Hobbies & Interests.
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Penchant for writing
Avid reader
Greater interest in Music and poetry due to high Emotional Quotient.
Interest in Philanthropy to decipher life philosophy.
Personal Details
Date of Birth
30th October, 1971. Married with 3 dependants.