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Marketing & International Business Undergraduate Course Descriptions Spring 2011 UPDATED May 8, 2017 04710 IB 320F Foundations of International Business Danon-Leva UTC 2.112A MWF 11:0012:00 Prerequisites: May not be counted toward BBA Degree, Restricted to non-business majors. Business is global. Therefore, an understanding of the global economy has become a foundation for nearly all business activity. The aim of this course is to provide a basic, integrated understanding of the international business environment and the challenges it poses for business. The course introduces concepts and processes of global trade and foreign direct investment, international monetary system, regional economic integration and foreign exchange markets. In a global economy it is especially important to study differences between countries and understand how these differences are linked to the various strategic choices businesses adopt, in order to compete internationally. Therefore, this course puts a special emphasis on national differences. By the end of the course, students will enhance their ability to make sense and explain international business practices. The main format of the class will be lectures. However, the class will also include guest lecturers, case studies and discussion of up-to-date events of the world economy. 04715 IB 350 International Trade Gerber 04720 IB 350 International Trade Gerber 04725 IB 350 International Trade Gerber UTC 1.116 UTC 1.116 UTC 1.116 TTH TTH TTH 11:0012:30 12:302:00 3:305:00 Prerequisites: Admission to a Business major, Upper division standing, Credit or Registration for BA 324 or BA 324H Today's markets truly global, and it is imperative that business people understand the theories, institutions, and environmental elements that underlie international commerce. The objective of IB 350 is to provide business students with an introduction to economic theories, the international organizations that drive greater globalization, and the political and cultural environments that form the context for global business. The topics in the class have been selected to address both theoretical and practical dimensions of the world economy. While this course does not specifically address global business operations or international business management, students will emerge from the class with an understanding of the complex set of macro forces with which firms must contend in their global operations, and an understanding of the forces at play in shaping international economic events RIGHT NOW. 04730 IB 372 Commercial Environment of European Union Marvin Kirby Roberts III CBA 4.324 5:006:30 TTH Prerequisite: Upper-Division Standing (60 hours). As an economic and political union with over 500 million citizens and an estimated 28% of the nominal gross world product, the European Union is an economic and political force that today’s modern business cannot ignore. The objective of this course is to provide a general understanding of the background, political and social structure, and the current legal environment that are factors in doing business in the EU. This course will place particular emphasis on EU-wide regulations that effect today’s commercial environment. Prof. Roberts is an international commercial & information technology law attorney who formerly worked at the U.S. Mission to the United Nations in Geneva on various international arms control delegations and as an International Trade Specialist for the federal government. He earned his JD, BA, and BBA from the University of Texas, his LLM in International Law in Edinburgh, Scotland, and his MA in International Relations in Geneva, Switzerland. 04735 IB 378 International Business Operations-W Gabbi UTC 1.116 M 5:008:00 Prerequisites: ECO 339K or IB 350, Credit or Registration for 1 of the following ACC 353J, 366P, FIN 353, 366P MAN 353, 366P, MIS 353, 366P, MKT 353, 366P, OM 353, 366P COURSE OBJECTIVES: 1. To provide you with a framework for formulating, building, and managing a new business venture in an international context. 2. To reinforce international business concepts you have learned in other international business courses. 3. To expand upon your existing knowledge of international business operations and introduce new material pertinent to business operations in the global market. 4. To develop your ability to apply international business concepts to practical business situations. 5. To develop your problem–solving skills and decision-making ability. 6. To enhance your written and oral communication skills. 7. To improve your ability to work in a group environment. 8. To increase your skills in business research and information analysis. 9. To provide you with a practical understanding of how to conduct business in a global economy. 04890 MKT 320F Foundations of Marketing Miller 04895 MKT 320F Foundations of Marketing Miller UTC 2.112A UTC 2.112A TTH TTH 8:009:30 9:3011:00 Prerequisites: Upper-Division Standing (60 hours), Restricted to Non-Business Students MKT 320F is a business course designed to introduce non-business students to the fundamental aspects of marketing as it relates to the whole business enterprise. The class will cover the structure, functions and methods employed by marketing in discovering and translating the consumer wants and needs into product and service specifications and then transferring these goods and services from producers to consumers or users. MKT and IB Spring 2010 Course Descriptions – Page 2 MKT 337 Principles of Marketing 04905 MKT 337 Principles of Marketing Huang 04910 MKT 337 Principles of Marketing Walls 04915 MKT 337 Principles of Marketing Zhang 04920 MKT 337 Principles of Marketing Alpert 04925 MKT 337 Principles of Marketing Peterson, W 04930 MKT 337 Principles of Marketing Peterson, W 04935 MKT 337 Principles of Marketing Zhang UTC 1.116 UTC 3.102 UTC 1.102 UTC 1.104 UTC 1.102 UTC 1.102 UTC 1.116 MWF MWF MW MW MW MW MW 9:0010:00 10:0011:00 11:0012:30 12:302:00 2:003:30 3:305:00 3:305:00 Prerequisites: Admission to a Business major, Credit or Registration for BA 324 or BA 324H, Credit or Registration for ACC 312 or ACC 312H, and Credit or Registration for STA 309 or STA 309H. This course is intended to convey the key elements of marketing and role of Marketing in the organization and society. Marketing is the key channel through which a company interacts with its market(s), and thus is the primary source of revenues and profits. The intent is to introduce concepts which provide a stepping-stone to further coursework and experience in marketing. We also seek to provide insights and understanding for those who will interact with marketing activities and people in their professional and personal lives. Though there are different sections of this course, with different emphases, all sections will cover certain key elements in marketing. These include the role of marketing in overall corporate strategy, ways to understand and define markets, and the development of a marketing offering, including conceiving and developing products and services, the delivery of products and services to customers, communicating with customers, and extracting market value through pricing. Marketing 337 sections will use a combination of lectures, readings, and applications to provide students with a solid understanding of marketing vocabulary, concepts, and activities. 04940 MKT 337H Principles of Marketing-Honors Zhang CBA 4.324 MW 2:003:30 Prerequisites: Admission to McCombs School of Business Honors Program, Credit or Registration for BA 324H (or credit for MIS 324H), ACC 312H This course is intended to convey the key elements of marketing and their importance to organizations and to society. Both the "how" and the "why" of marketing activities are presented, so that the student can understand how marketing managers "see the world." The intent is to introduce concepts which may provide a stepping-stone to further coursework and experience in marketing. We also seek to provide insights and understanding for those who will interact with marketing activities and people in their professional and personal lives. Further, as many marketing actions play a salient role in society, this course seeks to challenge the social value and efficiency of marketing. Students are urged to examine the extent to which marketing activities are (and can be made) relevant to our society, as well as the managerial and organizational implications (good and bad) of MKT and IB Spring 2010 Course Descriptions – Page 3 marketing's social impact. Students are encouraged to read the business and popular press, critically view advertising and other marketing activities, and consider these marketing examples in the context of this course. We shall encourage class discussion and questions about course concepts and their application. 04945 MKT 353 Internship in Marketing and Intl. Business None None None Prerequisites: Admission to a Business Major, Completion of 45 hours, and Consent of Departmental Internship Coordinator. This course allows students to expand their internship experience by linking the skills developed on the job to new and relevant topics in marketing. Students enrolled in this course are expected to undertake a job or internship during this semester; keep a daily journal of their activities at the internship; and write a final report based on the internship that is scholarly in nature. This course will only meet a few times throughout the semester, as the rest of the hours are to be completed at the internship. This course is only offered on the pass/fail basis. 04955 MKT 460 Rao Information and Analysis Information & Analysis—Lab 04960 MKT 460 Information and Analysis ter Hofstede Information & Analysis—Lab 04965 MKT 460 Information and Analysis Information & Analysis—Lab Rao UTC 1.116 CBA 5.325 CBA 4.304 CBA 5.304 CBA 4.330 CBA 5.325 TTH TH MW W TTH TH 2:003:30 9:0010:00 3:305:00 2:303:30 3:305:00 10:0011:00 Prerequisites: Admission to a Business Major, MKT 337 or MKT 337H, and STA 309 or STA 309H This is a required course for marketing students in the undergraduate business program. The course is designed for students who want to pursue a career in marketing, but can also be taken by other students interested in marketing research. The theory is discussed in lectures and applied in computer lab sessions (Mod Lab), which are an integral part of the course. The aim of the course is to teach students the methods, principles, and theories of modern marketing research and to apply these to practical business settings. Students will learn the concepts and terminology used by marketers, marketing researchers and master methodological tools to obtain a competitive advantage in the business world. The specific objectives of the course are: 1. To understand that marketing problems require information and how this information is obtained and delivered 2. To learn how to set up a research design 3. To know and understand the different methods of data collection and data analysis 4. To train the student to apply methods of data collection and analysis to solve real life marketing problems 5. To improve the students’ business writing and presentation skills 6. To gain more experience working in teams. MKT and IB Spring 2010 Course Descriptions – Page 4 04970 MKT 363 Professional Selling & Sales Mgmt Miller 04975 MKT 363 Professional Selling & Sales Mgmt Miller GSB 5.142A CBA 4.304 TTH TTH 12:302:00 3:305:00 Prerequisite: Admission to a Business Major, Upper division standing, and MKT 337 or MKT 337H This course is designed to be a hands-on introduction to selling and sales management. Speakers, films, role playing, group projects, and a personal field trip will give each student a “real world” experience. The commitment to each student is to leave this class with what it takes to be a “dynamic leader” in any endeavor you choose to pursue. The objective is to develop skills and abilities that allow a business student to manage their sales territories as if it were their own business. The unique skills they will develop will enable them to build successful sales and management careers. 04980 MKT 366P Special Projects in Marketing Practicum Alpert UTC 1.118 M 3:306:30 Prerequisites: 45 semester hours of college course work, Admission to a business major and Upper division standing. This course may be used as a Marketing Elective, or as a practicum to fulfill the internship requirement. This course is intended to be a "practicum" in applied marketing management. As such, it is oriented towards "realworld" problems and situations encountered by actual business and non-profit organizations. We shall work with companies and non-profit organizations to identify strategic marketing challenges which they face, and will recommend actions based on our analyses of their competitive environments. The experience gained in working with management, as well as the research and analysis that these consulting projects will entail, will help to gain valuable work experience and position students for responsible positions upon graduation. Students will choose teams of 4-6 members, and these groups will select a client and problem area from a list of those topics submitted by organizations seeking our help as consultants. As an option, student groups may work on a formal business plan of their own choosing. Common to all projects will be the analysis of the competitive market environment, selecting target customer groups, research and analysis of key marketing information on customer and competitive behavior, and the development of a strategic marketing plan directed at achieving the objectives of the client organization, taking into account relevant constraints that it faces. Recommendations for action and implementation of this plan, along with contingency plans and further research that may be needed, will be provided to management. The course structure will involve formal class sessions, as well as regular meetings with the client organizations, and with the instructor in his office. We will work as consulting teams on a series of target dates, as the projects progress throughout the semester. Students will be evaluated primarily on the basis of the written report and oral presentation to be completed near the end of the semester, their ability to meet deadlines, and their contributions made in discussion in the classroom and group-instructor meetings. In that sense, the work and its evaluation will parallel that which will be encountered in the full-time jobs for which students are preparing to take upon graduation. MKT and IB Spring 2010 Course Descriptions – Page 5 04985 MKT 370 Marketing Policies –W Srinivasan 04990 MKT 370 Marketing Policies – W Bentzin 04995 MKT 370 Marketing Policies – W Walls UTC 1.102 CBA 4.304 UTC 1.104 MW TTH MW 8:009:30 8:009:30 2:003:30 Prerequisites: MKT 460, FIN 357 or FIN 357H, credit or registration for an Internship or Practicum course in the McCombs School of Business, and Graduating Senior status The course is designed to develop decision-making skills in marketing. Textual material introduces concepts and tools useful in structuring and solving marketing problems. Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case the decision-maker must develop a strategy consistent with the underlying factors existing in the situation presented and must consider the implications of that strategy for the organization and its environment. 05000 MKT 372 Brand Management Broniarczyk UTC 1.118 TTH 12:302:00 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H Many organizations now realize that one of the most valuable assets in their portfolio is the brand associated with their products and services. In spite of the incredible value, or potential value, of the organization’s brand, marketing professionals and company executives often do not understand how to successfully manage their brands within their overall marketing and corporate strategy efforts. Branding is a fundamental element of marketing strategy and this course will address the strategic importance of branding as well as provide concepts, frameworks, and strategies for building, leveraging, and defending strong brands. All aspects covered will be in the context of actual applications. Discussions will focus on current opportunities and challenges facing brand managers in a variety of industries and markets, including consumer packaged goods, business-to-business, services, technology, online, global, and cross-cultural. We will also consider the responsibilities of brands and their companies in the community as a part of their social corporate responsibility. 05005 MKT 372 Business Ethics and Social Responsibility Irwin UTC 1.116 MW 2:003:30 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H Course Objectives. This course serves three main purposes: (1) to learn about basic concepts relevant to business ethics, (2) to aid in the development of ethical principles in a variety of ethical domains, and (3) to provide some practice discussing ethical issues with people from a variety of viewpoints and backgrounds. MKT and IB Spring 2010 Course Descriptions – Page 6 05010 MKT 372 Contemporary Issues in Marketing Highbarger GSB 5.142A TTH 2:003:30 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H. Contemporary Issues is a course that covers a number of current marketing challenges. Currently, the course has modules on: reality ethics marketing services, anticipating and using market trends, and capturing the attention of the brain. Students in the course will participate in an individual one-on-one presentations with the instructor and take a final examination to demonstrate the ability to apply the topics discussed in class. The objectives of the course include: to practice real problem solving using all business disciplines; to identify marketing and perception issues which frame business decisions; to gain experience using analytics and forecasts to determine business direction; and to improve skills in oral communication and critical discussion. 05015 MKT 372 Data Mining for Business Intelligence SaarTsechansky UTC 1.130 MW 2:003:30 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H ”For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions. They’re fact-based decisions.” Amazon’s CEO, Jeff Bezos. In virtually every industry, the competitive strategies organizations are employing today rely extensively on data analysis to predict the consequences of alternative courses of action, and to guide executive decision making, more generally. Companies today are competing on analytical capabilities and require analysts and decision makers who both understand the value of analytics, can identify opportunities and know how best to apply data analytics to enhance business performance. The spreading of analytical competition spans industries—from consumer finance to retailing to travel and entertainment to consumer good, and even professional sports teams. This course provides a comprehensive introduction to data mining problems and tools to enhance managerial decision making at all levels of the organization and across business units. We discuss scenarios from a variety of business disciplines, including the use of data mining to support customer relationship management (CRM) decisions, decisions in the entertainment industry, financial trading, and even professional sports teams. The three main goals of the course are to enable students to: 1. Approach business problems data-analytically by identifying opportunities to derive business value from data mining. 2. Interact competently on the topic of data-driven business intelligence (know the basics of data mining techniques and how they can be applied to extract relevant business intelligence.) 3. Acquire some hands-on experience so as to follow up on ideas or opportunities that present themselves. The course is specifically designed for students with various backgrounds -- the class does not require any technical skills or prior knowledge. MKT and IB Spring 2010 Course Descriptions – Page 7 05020 MKT 372 Integrated Marketing Communications Walls UTC 1.102 MW 12:302:00 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H The objective of MKT 372 (Integrated Marketing Communications) is to provide an overview of the components and considerations involved in marketing communications strategy decisions. In order to accomplish this goal, one must first understand the situation from the consumer perspective (or the recipient of the communication efforts). Thus, the first part of the course will consider the basic principles underlying consumer information processing and how marketing communication efforts can influence this process. The second part of the course will focus on the individual elements of the marketing communications mix (advertising, direct marketing (including the internet and social media), sales promotion, and public relations) and how these elements are combined into an integrated promotional campaign. 05025 MKT 372 Marketing for Entrepreneurs Highbarger GSB 5.142A TTH 3:305:00 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H This course builds on marketing concepts taught in other classes and provides a focus on the issues facing smaller and start-up businesses. Course modules include: introduction to entrepreneurship; the offering; differentiation of the offering; mass markets versus selective markets; guerilla marketing; the business model and business plan; and capital markets. The class will include a number of written exercises leading to a final business plan which will be both written and presented orally. The course utilizes two books and other readings. 05030 MKT 372 Marketing for Social Profit Golden CBA 4.304 MW 8:009:30 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H The Marketing for Social Profit course offers you a real-world opportunity to apply your and your teammates’ business skills while making a difference for an organization run for “social profit” (what is often called a “nonprofit” organization). You will complete an important project, develop consulting skills and improve your ability to make executive style presentations. You’ll be challenged, and you will surprise yourself with how much you know, once you figure out how to apply what you’ve learned in class. These projects are real important to your clients—so you just may be the one who makes a difference for this company by doing this project. MKT and IB Spring 2010 Course Descriptions – Page 8 05035 MKT 372 Rao Pricing and Channels CBA 4.332 TTH 11:0012:30 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H Some of the most challenging marketing decisions revolve around pricing issues. Given the growing competitive environment, more and more companies are seeking ways to improve profitability through carefully designed pricing systems and strategies. We will examine concepts such as determining what a product is worth to a customer, price elasticity, optimal pricing and revenue management, pricing in the context of a channel, psychological issues in pricing, and price discrimination. These topics also raise a number of interesting legal and ethical issues which will be addressed throughout the course. The course will include readings, case study discussions, quantitative analysis exercises, lectures, and opportunities for individual research or projects. The course will have a substantial quantitative analysis component. 05040 MKT 372 2-Consumer Behavior Golden UTC 1.102 MW 9:3011:00 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H This course centers on the role of the consumer in the marketing process. Studying consumer behavior enhances understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what sorts of social and cognitive mechanisms you, as a consumer, bring to your purchasing decisions. Thus, consumer behavior has managerial, psychological, and personal implications. 05045 MKT 372 4-Global Marketing Gillespie CBA 4.324 MW 3:30-5:00 Prerequisite: Admissions to a Business Major, Upper division standing and MKT 337 or MKT 337H Global Marketing addresses the current concerns of firms as they compete for buyers across the globe. It introduces students to the global marketing environment including the global economy, cultural forces, and the political and regulatory climate. It explores how managers analyze global opportunities-buyer behavior, competitors, and marketing research. The course continues by describing global marketing strategies, foreign market entry options, and the global implications of managing the marketing mix. It concludes with an examination of organizational issues that face the global marketer. The course consists of lectures, case discussions, and a group marketing report. INDEPENDENT STUDY/CONFERENCE COURSES 04740 IB 179C Problems in International Business 04745 IB 379C Problems in International Business MKT and IB Spring 2010 Course Descriptions – Page 9 05050 MKT 179C Problems in Marketing 05055 MKT 379C Problems in Marketing Special study courses designed to accommodate the academic needs of individual students for advanced or specialized work. Prerequisites are "C" or better in the department core introductory courses, 18 hours of business and economics (6 of which must be upper division) and upper division standing (60 hours). Prior to registering for I B 179C or I B 379C, MKT 179C, MKT 379C, students must contact a faculty member of their choice in this department to discuss registration for independent study. After doing so, students must obtain written approval in the department chair's office. MKT and IB Spring 2010 Course Descriptions – Page 10