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Conformity ï®Solomon Asch study ⢠Tendency to go along with number of confederates ⢠If one person voices as strong (32% vs. majority not altered by dissent, conformity is not 10.4%) ï®Group think ⢠Members of a tight-knit group are more concerned with preserving group solidarity and uniformity than with objectively evaluating all alternatives in decision making Copyright © 2011 Pearson Education, Inc. All rights reserved.
