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CURRICULUM VITAE Todd Hall Davis College of Business Jacksonville University 2800 University Blvd. N. Tel: (904) 256-7896 Mobile: (979) 422-3819 [email protected] EDUCATION TEXAS A&M UNIVERSITY Ph.D. Kinesiology Major: Sport Management Emphasis: Sport Marketing & Sponsorship College Station, TX August 2008 UNIVERSITY OF OREGON MBA General Management Major: Sport Marketing Eugene, OR June, 2005 UNIVERSITY OF LETHBRIDGE B.S. Management Major: Human Resources Lethbridge, AB, Canada October, 2001 ACADEMIC APPOINTMENT Assistant Professor, Davis College of Business, Jacksonville University, August 2013 – present Assistant Professor, Department of Health & Kinesiology, Georgia Southern University, August 2008 – July 2013 Graduate Program Director, August 2010 – July 2013 Lecturer, Department of Health and Kinesiology, Texas A&M University, September 2007 – July 2008 Graduate Research Assistant, Department of Health and Kinesiology, Texas A&M University, January 2006 – August 2007 Assist in research project development: Create and develop research proposals Design, create, and administer questionnaires and interviews Analyze data using various techniques (conjoint analysis, correspondence analysis, preference mapping, chi-square, regression, anova, etc.) Assist in writing and editing research manuscripts Todd Hall CURRICULUM VITAE 2 PUBLICATIONS 1. Dees, W., Hall, T., & Tsuji, Y. (In press). Examining the roles of event personality, identification, and attitudes in a sport sponsorship context. International Journal of Sport Management. 2. Hall, T., & Jones, C. (2013). Creating value at a free sporting event: More than price? Global Sports Business Journal 1(1), 15-21. 3. Ferreira, M., & Hall, T. (2013). Using a stated choice model to test the viability of new sport event ticket packages. International Journal of Revenue Management, 7(2), 105118. 4. Hall, T., & Ferreira, M. (2012). Understanding senior sport participants’ choice of regional senior Olympic Games using a preference map. International Journal of Sport Management & Marketing, 12(3/4), 217-240. 5. Hall, T., & Ryan, T. D. (2012). Consumption of Mixed Martial Arts among College Students: A Preliminary Examination. Journal of Contemporary Athletics, 7(2). 6. Dees, W., & Hall, T. (2012). Grand Slam Marketing: A student organization and metadiscrete experiential learning model for sport management programs. Sport Management Education Journal, 6, 71-80. 7. Walker, M., Hall, T., & Todd, S.Y., Kent, A. (2011). Does your sponsor affect my perception of the event? The role of event sponsors as signals. Sport Marketing Quarterly, 20(1). 8. Dees, W., & Hall, T. (2010). Savannah Hockey Classic: An evaluation of economic impact and event image. Journal of Tourism Insights, 1(1), 45-51. 9. Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010). Examining the effects of fan loyalty and goodwill on consumer perception of brands at an action sports event. Journal of Sponsorship, 4(2). 10. Dees, W., Hall, T., Todd, S., & Green, J. (2009). Interview with cycling industry professional Michael Ball on marketing innovation. Sport Marketing Quarterly, 18(2), 67-68. 11. Ferreira, M., Hall, T., & Bennett, G. (2008). Exploring brand positioning in the context of sponsorship: A correspondence analysis of the Dew Action Sport Tour. Journal of Sport Management, 22(6) 734-761. Book Chapters 1. Seifried, C., Hall. T (2012). Marketing information. In B. Parkhouse, B.A. Turner, & K. Miloch (Eds.), Sport marketing: Winning strategies for sport business success. Dubuque, Todd Hall CURRICULUM VITAE 3 IA: Kendall/Hunt Publishing Company. Published Abstracts 1. Jones, C., & Hall, T. (2014, May). A comparison of service quality expectations: Free vs. cost event. North American Society of Sport Management annual conference, Pittsburgh, PA. 2. Hall, T., Jones, C., & Lee, J. (2014, February). Examining the idea space of sport sponsorship literature: A five-year review and update. Global Sport Business Association conference, Miami, FL. 3. Hall, T., Dees, W., & Tsuji, Y. (2013, February). Liberty mutual legends of golf: An evaluation of volunteerism. Global Sport Business Association inaugural conference, Miami, FL. 4. Hall, T., Jones, C., & Nite, C. (2013, February). Creating value at a free sporting event: More than price? Global Sport Business Association inaugural conference, Miami, FL. 5. Dees, W., & Hall, T. (2010, June). Grand Slam Marketing: A student organization and metadiscrete experiential learning model. North American Society of Sport Management annual conference, Tampa Bay, FL. 6. Damon, Z. & Hall, T. (Advisor) (2010, April). Savannah Hockey Classis: Assessing brand personality of a sporting event. Phi Kappa Phi Research Symposium, Georgia Southern University, Statesboro, GA. 7. David, G. & Hall, T. (Advisor) (2010, April). Experiential learning experiences in the field of sport management. Phi Kappa Phi Research Symposium, Georgia Southern University, Statesboro, GA. 8. Dees, W., & Hall, T. (2009, November). Savannah Hockey Classic: An evaluation of economic impact and event image. Resort and Commercial Recreation Association, Kiawah Island, South Carolina. 9. Hall, T. (2008). The Sport Industry in the United States. In The 2008 International Sport Management Conference & Symposium: Vol 13. Seoul: Kyunghee University Global Campus. 10. Hall, T., & Ferreira, M. (2007). Understanding Senior Sport Participants: Choice of Local Senior Olympic Games. Sport Marketing Quarterly. 11. Hall, T., Ferreira, M., & Bennett, G. (2006). Exploring brand positioning in the context of Sponsorship: A correspondence analysis approach. Sport Marketing Quarterly. Supplement, 45. Todd Hall CURRICULUM VITAE 4 Articles in review 1. Hall, T., Dees, W., & Tsuji. Y. (In review). Volunteer satisfaction: Examining the roles of organization pride, prestige, and identification. Submitted to International Journal of Sport Management. 2. Hall, T., Ferreira, M., & Sagas, M. (In review). Sponsorship and the internal audience: Examining how corporate sponsorship is related to organization identification and job satisfaction. Submitted to Journal of Sport Management. 3. Hall, T., & Jones, C. (In review). Examining the idea space of sponsorship-linked marketing literature. Submitted to International Journal of Sport Marketing and Sponsorship. 4. Boteva, V., & Hall, T. (In review). Evaluation of Sponsorship Activation Strategies employed by a minor league baseball team. Submitted to Journal of Contemporary Athletics. Studies in progress 1. Ballouli, K., Koesters, T., & Hall, T. (Manuscript in progress). Leveraging and activating sponsorship through music festivals: A case study of Circuit of the Americas and Austin Fan Fest. To be submitted to International Journal of Sport Management and Marketing (November 30, 2014). 2. Tsuji, Y., Dees, W., & Hall, T. (Revisions in progress). Attitude towards bandwagon sponsors. To be submitted to Journal of Sponsorship OR International Journal of Sport Marketing & Sponsorship. 3. Hall, T., & Ferreira, M. (Revisions in progress). Delighting Parents: The relationship between organizational factors, parents’ satisfaction, and retention of a youth soccer camp. To be submitted to Sport Marketing Quarterly. 4. Hall, T., (manuscript in progress). Bridging the gap between academy and industry: The case of sport sponsorship research. To be submitted to International Journal of Sports Marketing & Sponsorship. 5. Hall, T., & Jones, C. (data collected). Examination of service quality expectations for a free sporting event. To be submitted to Journal of Event & Venue Management. 6. Hall, T., & Ferreira, M. (full data collected and analyzed). Investigating the role of gratitude toward sponsors in the relationship between participant identification with a cause-related sport event and attitude toward sponsors. To be submitted to International Journal of Sport Marketing and Sponsorship. Todd Hall CURRICULUM VITAE 5 Refereed Conference Proceedings 1. Ballouli, K., Koesters, T., & Hall, T. (2014, October). Leveraging and activating sponsorship through music festivals: A case study of Circuit of the Americas and Austin Fan Fest. Oral Presentation at the Sport Marketing Association annual conference, Philadelphia, PA. 2. Jones, C., & Hall, T. (2014, May). A comparison of service quality expectations: Free vs. cost event. Poster presentation at the North American Society of Sport Management annual conference, Pittsburgh, PA. 3. Hall, T., Jones, C., & Lee, J. (2014, February). Examining the idea space of sport sponsorship literature: A five-year review and update. Oral presentation at the Global Sport Business Association annual conference, Miami, FL. 4. Hall, T., Dees, W., & Tsuji, Y. (2013, February). Liberty mutual legends of golf: An evaluation of volunteerism. Oral presentation at the Global Sport Business Association inaugural conference, Miami, FL. 5. Hall, T., Jones, C., & Nite, C. (2013, February). Creating value at a free sporting event: More than price? Poster presentation at the Global Sport Business Association inaugural conference, Miami, FL. 6. Jones, C., & Hall, T., Nite, C. (2012, November). Examination of service quality expectations for a free sporting event. Poster presentation at the Sport Entertainment & Venues Tomorrow annual conference, Columbia, SC. 7. Tsuji, Y., Dees, W., & Hall, T. (2012, May). Attitudes toward bandwagon sponsors. Oral presentation at the North American Society of Sport Management annual conference, Seattle, WA. 8. Boteva, V., & Hall, T. (2012, May). Evaluation of sponsorship activation strategies employed by a minor league baseball team. Poster presentation at the North American Society of Sport Management annual conference, Seattle, WA. 9. Hall, T. (2010, October). Dissemination of sponsorship-related research: Perspectives from practitioners. Oral presentation at Sport Marketing Association annual conference, New Orleans, LA. (Paper received consideration for Paper of the Conference Award). 10. Hall, T., Dees, W., & Tsuji, Y. (2010, October). Sporting events: Brand & event personality scales. Oral presentation at Sport Marketing Association annual conference, New Orleans, LA. 11. Dees, W., & Hall, T. (2010, June). Grand Slam Marketing: A student organization and metadiscrete experiential learning model. Oral presentation at the North American Society of Sport Management annual conference, Tampa Bay, FL. Todd Hall CURRICULUM VITAE 6 12. Damon, Z. & Hall, T. (advisor) (2010, April). Savannah Hockey Classis: Assessing brand personality of a sporting event. Oral presentation at the Phi Kappa Phi Research Symposium, Georgia Southern University, Statesboro, GA. 13. David, G. & Hall, T. (advisor) (2010, April). Experiential learning experiences in the field of sport management. Oral presentation at the Phi Kappa Phi Research Symposium, Georgia Southern University, Statesboro, GA. 14. Dees, W., & Hall, T. (2009, November). Savannah Hockey Classic: An evaluation of economic impact and event image. Oral presentation at annual conference for the Resort and Commercial Recreation Association, Kiawah Island, South Carolina. 15. Hall, T., Ferreira, M., & Sagas, M. (2009, October). Sponsorship and the internal audience: Examining how corporate sponsorship is related to organization identification and job satisfaction. Oral presentation at the Sport Marketing Association annual conference, Cleveland, Ohio. (Paper received consideration for Paper of the Conference Award). 16. Ryan, T. D., & Hall, T. (2009, May). Consumption of Mixed Martial Arts among College Students: A Preliminary Examination. Poster presented at annual conference for the North American Society for Sport Management, Columbia, South Carolina. 17. Hall, R., Hall, T., & Binns, J. (2009, April). To give or not to give? An exploration of factors that affect giving to college athletics. Poster presented at annual conference for the College Sport Research Institute, Chapel Hill, North Carolina. 18. Hall, T., & Ferreira, M. (November 2007). Understanding Senior Sport Participants: Choice of Local Senior Olympic Games. Oral presentation at the Sport Marketing Association annual conference, Pittsburgh, PA. 19. Hall, T. (November 2007). Examining the idea space of sport sponsorship literature. Sport Marketing Quarterly. Poster presentation at Sport Marketing Association annual conference, Pittsburgh, PA. 20. Hall, T., & Ferreira, M. (November 2007). Delighting Parents: The Relationship between Organizational Factors, Parents’ Satisfaction and Retention of a Youth Soccer Camp. Poster presentation at Sport Marketing Association annual conference, Pittsburgh, PA. 21. Hall, T., Ferreira, M., & Bennett, G. (November 2006). Exploring brand positioning in the context of Sponsorship: A correspondence analysis approach. Poster presentation at the Sport Marketing Association annual conference, Denver, CO. 22. Hall, T., & Ferreira, M. (November 2006). The mediating role of gratitude toward sponsors in the relationship between participant identification with a cause-related sport event and attitude towards sponsors. Poster presentation at the Sport Marketing Todd Hall CURRICULUM VITAE 7 Association annual conference, Denver, CO. Invited Speeches 1. Invited panelist (March 2013). 2013 BYU Experience Industry Management Conference. Brigham Young University, Provo, UT. 2. Invited speaker (November 2011). 2011 Gangwon International Leisure Sports Tourism Forum. Outdoor Recreation in the U.S.: Camping and Other Leisure Sports. Chuncheon, Korea. 3. Invited speaker (December 2008). The 2008 International Sport Management Conference & Symposium. The North American Sport Industry. Kyunghee University, Seoul, Korea. 4. Invited speaker (January 2008). Sport Business Forum. (A) Professional sports in North America, and (B) Marketing US Sport Properties. Texas A&M University, College Station, TX. 5. Invited speaker (January 2007). Sport Business Forum. Professional sports in North America. Texas A&M University, College Station, TX. Technical Reports/Research Consulting 1. Georgia Southern University Spring Football Game (2013). Assessment of valuable features included in the annual Blue & White Spring Football Game. 2. Liberty Mutual Legends of Golf (2012). Measuring volunteer satisfaction. Savannah, GA. 3. Liberty Mutual Legends of Golf (2009). Spectator-focused marketing research examining event and brand images. Savannah, GA. 4. Savannah Hockey Classic (2009). Marketing research in conjunction with the Greater Savannah Sports Council with regard to their annual collegiate hockey event. Savannah, GA. 5. Reliant Energy Internal Marketing (2008). Internal marketing research assessing employee job satisfaction, organization identification, and involvement and reception of corporate sponsorship activities. Houston, TX. 6. Houston Dynamo Consumer Snapshot (2008). Marketing and consumer behavior research to discover fan media consumption, sponsorship awareness, and scheduling preferences. Houston, TX. 7. Youth Sport Participation: Guadalupe Community Center (2007). Youth sport participation research among Latino adolescents. San Antonio, TX. Todd Hall CURRICULUM VITAE 8 8. Brazos Valley Senior Games (2006-2008). Marketing Research in conjunction with the Bryan-College Station Travel & Convention Bureau, College Station, TX. TEACHING ACTIVITIES Jacksonville University PE 320 Sport Facility Management PE 333 Theory & Principles of Coaching SPO 300 Introduction to the Business of Sport SPO 303 International Sport Business SPO 370 Sport Promotion & Technology MKG 301 Principles of Marketing Georgia Southern University Undergraduate FYE 1220 First-Year Experience SMGT 2130 Introduction to Sport Management SMGT 3230 Economics of Sport SMGT 3330 Sport Marketing & Promotions SMGT 4338 Sport Policy Development (Business Strategy) SMGT 4630 Baseball & American Culture SMGT 4090/6030 Sport Industry Field Study (2-week travel study to west coast U.S.) Graduate SMGT 6030 Sport Sponsorship SMGT 6133 Sport Consumer Behavior SMGT 7337 Sport Marketing SMGT 7339 Financial and Strategic Management in Sport Texas A&M University KINE 423 Marketing Aspects of Sport KINE 482 Seminar in Sport Sponsorship Guest Lectures University of Florida Introduction to Sport Management (Undergraduate online course) Sport Sponsorship (Fall 2008, Fall 2011 – created 3-part lecture series) Branding in Sport (Summer 2009, Fall 2011 revised & updated) Sport Finance (created & recorded entire online course December 2011) Texas A&M University KINE 217 Foundations of Sport Management (Undergraduate online course) Sport Sponsorship and Licensing (Summer 2006) Sport Marketing (Summer 2006) Sport Sponsorship (Spring 2007) Todd Hall CURRICULUM VITAE 9 Sport Communications (Spring 2007) KINE 337 International Sport Business (Undergraduate) Global Sport Sponsorship (Spring 2007) Sport in Canada (Spring 2006) KINE 615 Sport Marketing (Graduate) Branding in Sports (Fall 2006) KINE 611 Sport Marketing (Graduate) Sponsorship Evaluation (Spring 2006, 2007) Thesis Students Supervised Master’s Thesis-Chaired Committees (year graduated/expected graduation) Velina Boteva (Chair, M.S., December 2011) Senior Honors Thesis-Chaired (year graduated/expected graduation) Caroline Bevillard (B.S. Sport Management, May 2011) Stephen Onks (B.S. Sport Management, May 2013) SERVICE ACTIVITIES University Advisor of Grand Slam Marketing (2008 to 2011) Graduate Assistant Task Force (Summer 2010) Faculty Senate Member (Fall 2010-13) Parking & Transportation Committee Member (2010-11) Undergraduate Academic Committee (2010-11) Faculty Welfare Committee Member (2011-13) Graduate Academic Committee (2012-13) Graduate Appeals Committee (2012-13) Faculty Athletics Committee (2014 to present) College of Health & Human Sciences and Davis College of Business College Curriculum Committee Member (2011-12) College Student & Alumni Advisory Committee (2013 to present) Department Graduate Program Director (Fall 2010-13) Chair of Faculty Search Committee (Fall 2010) Chair of Promotion & Tenure Guideline Task Force (2010-11) Planning Committee Member for Annual GSU Sport Management Conference (2009, 2010) Prospective Student-Athlete Recruitment Volunteer (2009) Graduate School Fair Volunteer (2008, 2010, 2011, 2013, 2014) Todd Hall CURRICULUM VITAE 10 Professional Sport Marketing Association, Graduate Student Case Study Competition judge (2013) Abstract Reviewer for Sport Marketing Association Conference (2010, 2011, 2012) Sport Marketing Association, Awards Committee Member (2011 to present) Sport Marketing Association, Student Affairs Ad Hoc Committee Member (2012) Abstract Reviewer for NASSM Conferences (2009, 2010, 2011) Editorial Review Board Member for Journal of Venue & Event Management (Fall 2009 to present) Co-Director of 2007 Case Study Competition for Annual Sport Marketing Association Meeting Ad hoc manuscript reviewer for International Journal of Revenue Management Ad hoc manuscript reviewer for International Journal of Sport Management and Marketing Community Youth Soccer, Basketball & Baseball Coach Bulloch County Recreation Advisory Committee Member (2012-14) Mill Creek Elementary School Council Committee Member (2014-15) PROFESSIONAL DEVELOPMENT Eagle Leadership: 1 of 25 GSU employees selected to participate in yearlong leadership training program (2011) Attended Center for Excellence in Teaching (CET) seminar to improve teaching in large classes (January 2010) Completed Online Course Development Training in the Center for Online Learning (2009) GRANTS Faculty Development Committee 2009-10 Fall Travel Competition award $753.00 HONORS & AWARDS Nominated for Teacher of the Year Award, 2013-14, Jacksonville University Teacher of the Year 2008, Texas A&M Division of Sport Management Sport Marketing Association 2007 National Conference Student Research Poster Competition Award Winner PROFESSIONAL MEMBERSHIPS Sport Marketing Association. Member (2006 – present) North American Society for Sport Management. Member (2006 – present) Todd Hall CURRICULUM VITAE 11 ADDITIONAL EXPERIENCE Consulting and research projects: Marketing research spectator event and brand images, PGA Champions Tour, Spring 2009 Consumer Behavior Research, Summer 2008, Houston Dynamo Impact of Sponsorship on Employee Job Satisfaction and Organization Identification, Spring 2008, Reliant Energy Positioning, Marketing, & Sponsorship Consulting, 2006-2008, Organizing Committee of the Brazos Valley Senior Games 2006 Olympic Winter Games Regional Marketing Campaign, June 2004, Visa International National Basketball Development League Market Selection Evaluation, Spring 2005, Southwest Basketball, LLC Evaluation of naming rights contract with Seattle Mariners, Winter 2004, Safeco Insurance Demand Analysis of University of Oregon Affiliated Championship Golf Course, Fall 2004, University of Oregon Season Ticket Holder Satisfaction Assessment, Fall 2000, Lethbridge Hurricanes OTHER POSITIONS HELD Dispatcher, Sherman Brothers Trucking, Harrisburg, OR (2005) Communicated with and received orders from customers Communicated with and coordinated 15+ drivers in delivering heavy equipment Obtained special routing permits from state Departments of Transportation for delivery of heavy equipment This position was pursued as a short-term experience, while exploring opportunities in the sport industry and in the academic field. I quickly learned a variety of software programs and enhanced my customer service skills. Sponsorship Intern, Visa International, Foster City, CA (2004) Developed strategic global marketing platform to aid Visa regions activate sponsorship of 2006 Olympic Games Performed research and participated in brainstorming sessions to develop strategic entry in the video game industry Provided analysis and evaluation on various sponsorship proposals Led the initial evaluation of various marketing agencies capable of handling Visa’s worldwide sponsorship programs I enjoyed learning the process of evaluating sponsorship opportunities and developing marketing strategies around sponsorship opportunities. The videogame research I performed became the foundation for marketing strategies and strategic partnerships. Safety Supervisor/Relief Dispatcher, Speedy Heavy Hauling Inc., Rifle, CO (2003) Led safety training for 20-25 people, resulting in 0 lost-time accidents over a six-month period Todd Hall CURRICULUM VITAE 12 Conducted orientation and training of all professional drivers/assistants to ensure awareness and implementation of government, industry, and company regulatory practices, resulting in a reduction of motor vehicle violations Offered solutions to logistical challenges by dispatching appropriate equipment and personnel for projects Building relationships during training activities was a highlight in this position. I left this company to pursue an MBA. Branch Manager, Cage Logistics, Vulcan, AB (2001-2002) Managed independent profit center earning revenues in the top third of company (11 branches) Supervised 30+ staff; acted as role model, listened to concerns, motivated performance Facilitated efficient operations and cost controls resulting in corporate leaders’ respect and support Created and monitored $5+ million annual budget Moving quickly into a management role in an unfamiliar industry provided great challenges. Winning the respect and support of leaders and peers was a great reward. Events Coordinator, University of Lethbridge Athletic Department (1998-2001) Recruited, trained, and supervised 20+ staff for university basketball and hockey seasons Performed and supervised staff in ticket sales procedures Carried out administrative duties including payroll and scheduling of employees and facilities Reported game statistics to league officials, local and national media Planned and implemented promotional activities to increase awareness of local sponsors