Download Dr. Todd Hall - Jacksonville University

CURRICULUM VITAE
Todd Hall
Davis College of Business
Jacksonville University
2800 University Blvd. N.
Tel: (904) 256-7896
Mobile: (979) 422-3819
[email protected]
EDUCATION
TEXAS A&M UNIVERSITY
Ph.D.
Kinesiology
Major: Sport Management
Emphasis: Sport Marketing & Sponsorship
College Station, TX
August 2008
UNIVERSITY OF OREGON
MBA
General Management
Major: Sport Marketing
Eugene, OR
June, 2005
UNIVERSITY OF LETHBRIDGE
B.S.
Management
Major: Human Resources
Lethbridge, AB, Canada
October, 2001
ACADEMIC APPOINTMENT
Assistant Professor, Davis College of Business, Jacksonville University, August 2013 – present
Assistant Professor, Department of Health & Kinesiology, Georgia Southern University, August
2008 – July 2013
 Graduate Program Director, August 2010 – July 2013
Lecturer, Department of Health and Kinesiology, Texas A&M University, September 2007 – July
2008
Graduate Research Assistant, Department of Health and Kinesiology, Texas A&M University,
January 2006 – August 2007
Assist in research project development:
 Create and develop research proposals
 Design, create, and administer questionnaires and interviews
 Analyze data using various techniques (conjoint analysis, correspondence analysis,
preference mapping, chi-square, regression, anova, etc.)
 Assist in writing and editing research manuscripts
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PUBLICATIONS
1. Dees, W., Hall, T., & Tsuji, Y. (In press). Examining the roles of event personality,
identification, and attitudes in a sport sponsorship context. International Journal of Sport
Management.
2. Hall, T., & Jones, C. (2013). Creating value at a free sporting event: More than price?
Global Sports Business Journal 1(1), 15-21.
3. Ferreira, M., & Hall, T. (2013). Using a stated choice model to test the viability of new
sport event ticket packages. International Journal of Revenue Management, 7(2), 105118.
4. Hall, T., & Ferreira, M. (2012). Understanding senior sport participants’ choice of
regional senior Olympic Games using a preference map. International Journal of Sport
Management & Marketing, 12(3/4), 217-240.
5. Hall, T., & Ryan, T. D. (2012). Consumption of Mixed Martial Arts among College
Students: A Preliminary Examination. Journal of Contemporary Athletics, 7(2).
6. Dees, W., & Hall, T. (2012). Grand Slam Marketing: A student organization and
metadiscrete experiential learning model for sport management programs. Sport
Management Education Journal, 6, 71-80.
7. Walker, M., Hall, T., & Todd, S.Y., Kent, A. (2011). Does your sponsor affect my
perception of the event? The role of event sponsors as signals. Sport Marketing
Quarterly, 20(1).
8. Dees, W., & Hall, T. (2010). Savannah Hockey Classic: An evaluation of economic
impact and event image. Journal of Tourism Insights, 1(1), 45-51.
9. Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010). Examining the effects of fan loyalty
and goodwill on consumer perception of brands at an action sports event. Journal of
Sponsorship, 4(2).
10. Dees, W., Hall, T., Todd, S., & Green, J. (2009). Interview with cycling industry
professional Michael Ball on marketing innovation. Sport Marketing Quarterly, 18(2),
67-68.
11. Ferreira, M., Hall, T., & Bennett, G. (2008). Exploring brand positioning in the context
of sponsorship: A correspondence analysis of the Dew Action Sport Tour. Journal of
Sport Management, 22(6) 734-761.
Book Chapters
1. Seifried, C., Hall. T (2012). Marketing information. In B. Parkhouse, B.A. Turner, & K.
Miloch (Eds.), Sport marketing: Winning strategies for sport business success. Dubuque,
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IA: Kendall/Hunt Publishing Company.
Published Abstracts
1. Jones, C., & Hall, T. (2014, May). A comparison of service quality expectations: Free vs.
cost event. North American Society of Sport Management annual conference, Pittsburgh,
PA.
2. Hall, T., Jones, C., & Lee, J. (2014, February). Examining the idea space of sport
sponsorship literature: A five-year review and update. Global Sport Business Association
conference, Miami, FL.
3. Hall, T., Dees, W., & Tsuji, Y. (2013, February). Liberty mutual legends of golf: An
evaluation of volunteerism. Global Sport Business Association inaugural conference,
Miami, FL.
4. Hall, T., Jones, C., & Nite, C. (2013, February). Creating value at a free sporting event:
More than price? Global Sport Business Association inaugural conference, Miami, FL.
5. Dees, W., & Hall, T. (2010, June). Grand Slam Marketing: A student organization and
metadiscrete experiential learning model. North American Society of Sport Management
annual conference, Tampa Bay, FL.
6. Damon, Z. & Hall, T. (Advisor) (2010, April). Savannah Hockey Classis: Assessing
brand personality of a sporting event. Phi Kappa Phi Research Symposium, Georgia
Southern University, Statesboro, GA.
7. David, G. & Hall, T. (Advisor) (2010, April). Experiential learning experiences in the
field of sport management. Phi Kappa Phi Research Symposium, Georgia Southern
University, Statesboro, GA.
8. Dees, W., & Hall, T. (2009, November). Savannah Hockey Classic: An evaluation of
economic impact and event image. Resort and Commercial Recreation Association,
Kiawah Island, South Carolina.
9. Hall, T. (2008). The Sport Industry in the United States. In The 2008 International Sport
Management Conference & Symposium: Vol 13. Seoul: Kyunghee University Global
Campus.
10. Hall, T., & Ferreira, M. (2007). Understanding Senior Sport Participants: Choice of
Local Senior Olympic Games. Sport Marketing Quarterly.
11. Hall, T., Ferreira, M., & Bennett, G. (2006). Exploring brand positioning in the context
of Sponsorship: A correspondence analysis approach. Sport Marketing Quarterly.
Supplement, 45.
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Articles in review
1. Hall, T., Dees, W., & Tsuji. Y. (In review). Volunteer satisfaction: Examining the roles of
organization pride, prestige, and identification. Submitted to International Journal of
Sport Management.
2. Hall, T., Ferreira, M., & Sagas, M. (In review). Sponsorship and the internal audience:
Examining how corporate sponsorship is related to organization identification and job
satisfaction. Submitted to Journal of Sport Management.
3. Hall, T., & Jones, C. (In review). Examining the idea space of sponsorship-linked
marketing literature. Submitted to International Journal of Sport Marketing and
Sponsorship.
4. Boteva, V., & Hall, T. (In review). Evaluation of Sponsorship Activation Strategies
employed by a minor league baseball team. Submitted to Journal of Contemporary
Athletics.
Studies in progress
1. Ballouli, K., Koesters, T., & Hall, T. (Manuscript in progress). Leveraging and activating
sponsorship through music festivals: A case study of Circuit of the Americas and Austin
Fan Fest. To be submitted to International Journal of Sport Management and Marketing
(November 30, 2014).
2. Tsuji, Y., Dees, W., & Hall, T. (Revisions in progress). Attitude towards bandwagon
sponsors. To be submitted to Journal of Sponsorship OR International Journal of Sport
Marketing & Sponsorship.
3. Hall, T., & Ferreira, M. (Revisions in progress). Delighting Parents: The relationship
between organizational factors, parents’ satisfaction, and retention of a youth soccer
camp. To be submitted to Sport Marketing Quarterly.
4. Hall, T., (manuscript in progress). Bridging the gap between academy and industry: The
case of sport sponsorship research. To be submitted to International Journal of Sports
Marketing & Sponsorship.
5. Hall, T., & Jones, C. (data collected). Examination of service quality expectations for a
free sporting event. To be submitted to Journal of Event & Venue Management.
6. Hall, T., & Ferreira, M. (full data collected and analyzed). Investigating the role of
gratitude toward sponsors in the relationship between participant identification with a
cause-related sport event and attitude toward sponsors. To be submitted to International
Journal of Sport Marketing and Sponsorship.
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Refereed Conference Proceedings
1. Ballouli, K., Koesters, T., & Hall, T. (2014, October). Leveraging and activating
sponsorship through music festivals: A case study of Circuit of the Americas and Austin
Fan Fest. Oral Presentation at the Sport Marketing Association annual conference,
Philadelphia, PA.
2. Jones, C., & Hall, T. (2014, May). A comparison of service quality expectations: Free vs.
cost event. Poster presentation at the North American Society of Sport Management
annual conference, Pittsburgh, PA.
3. Hall, T., Jones, C., & Lee, J. (2014, February). Examining the idea space of sport
sponsorship literature: A five-year review and update. Oral presentation at the Global
Sport Business Association annual conference, Miami, FL.
4. Hall, T., Dees, W., & Tsuji, Y. (2013, February). Liberty mutual legends of golf: An
evaluation of volunteerism. Oral presentation at the Global Sport Business Association
inaugural conference, Miami, FL.
5. Hall, T., Jones, C., & Nite, C. (2013, February). Creating value at a free sporting event:
More than price? Poster presentation at the Global Sport Business Association inaugural
conference, Miami, FL.
6. Jones, C., & Hall, T., Nite, C. (2012, November). Examination of service quality
expectations for a free sporting event. Poster presentation at the Sport Entertainment &
Venues Tomorrow annual conference, Columbia, SC.
7. Tsuji, Y., Dees, W., & Hall, T. (2012, May). Attitudes toward bandwagon sponsors. Oral
presentation at the North American Society of Sport Management annual conference,
Seattle, WA.
8. Boteva, V., & Hall, T. (2012, May). Evaluation of sponsorship activation strategies
employed by a minor league baseball team. Poster presentation at the North American
Society of Sport Management annual conference, Seattle, WA.
9. Hall, T. (2010, October). Dissemination of sponsorship-related research: Perspectives
from practitioners. Oral presentation at Sport Marketing Association annual conference,
New Orleans, LA. (Paper received consideration for Paper of the Conference Award).
10. Hall, T., Dees, W., & Tsuji, Y. (2010, October). Sporting events: Brand & event
personality scales. Oral presentation at Sport Marketing Association annual conference,
New Orleans, LA.
11. Dees, W., & Hall, T. (2010, June). Grand Slam Marketing: A student organization and
metadiscrete experiential learning model. Oral presentation at the North American
Society of Sport Management annual conference, Tampa Bay, FL.
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12. Damon, Z. & Hall, T. (advisor) (2010, April). Savannah Hockey Classis: Assessing brand
personality of a sporting event. Oral presentation at the Phi Kappa Phi Research
Symposium, Georgia Southern University, Statesboro, GA.
13. David, G. & Hall, T. (advisor) (2010, April). Experiential learning experiences in the
field of sport management. Oral presentation at the Phi Kappa Phi Research Symposium,
Georgia Southern University, Statesboro, GA.
14. Dees, W., & Hall, T. (2009, November). Savannah Hockey Classic: An evaluation of
economic impact and event image. Oral presentation at annual conference for the Resort
and Commercial Recreation Association, Kiawah Island, South Carolina.
15. Hall, T., Ferreira, M., & Sagas, M. (2009, October). Sponsorship and the internal
audience: Examining how corporate sponsorship is related to organization identification
and job satisfaction. Oral presentation at the Sport Marketing Association annual
conference, Cleveland, Ohio. (Paper received consideration for Paper of the Conference
Award).
16. Ryan, T. D., & Hall, T. (2009, May). Consumption of Mixed Martial Arts among College
Students: A Preliminary Examination. Poster presented at annual conference for the North
American Society for Sport Management, Columbia, South Carolina.
17. Hall, R., Hall, T., & Binns, J. (2009, April). To give or not to give? An exploration of
factors that affect giving to college athletics. Poster presented at annual conference for
the College Sport Research Institute, Chapel Hill, North Carolina.
18. Hall, T., & Ferreira, M. (November 2007). Understanding Senior Sport Participants:
Choice of Local Senior Olympic Games. Oral presentation at the Sport Marketing
Association annual conference, Pittsburgh, PA.
19. Hall, T. (November 2007). Examining the idea space of sport sponsorship literature.
Sport Marketing Quarterly. Poster presentation at Sport Marketing Association annual
conference, Pittsburgh, PA.
20. Hall, T., & Ferreira, M. (November 2007). Delighting Parents: The Relationship between
Organizational Factors, Parents’ Satisfaction and Retention of a Youth Soccer Camp.
Poster presentation at Sport Marketing Association annual conference, Pittsburgh, PA.
21. Hall, T., Ferreira, M., & Bennett, G. (November 2006). Exploring brand positioning in
the context of Sponsorship: A correspondence analysis approach. Poster presentation at
the Sport Marketing Association annual conference, Denver, CO.
22. Hall, T., & Ferreira, M. (November 2006). The mediating role of gratitude toward
sponsors in the relationship between participant identification with a cause-related sport
event and attitude towards sponsors. Poster presentation at the Sport Marketing
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Association annual conference, Denver, CO.
Invited Speeches
1. Invited panelist (March 2013). 2013 BYU Experience Industry Management Conference.
Brigham Young University, Provo, UT.
2. Invited speaker (November 2011). 2011 Gangwon International Leisure Sports Tourism
Forum. Outdoor Recreation in the U.S.: Camping and Other Leisure Sports. Chuncheon,
Korea.
3. Invited speaker (December 2008). The 2008 International Sport Management Conference
& Symposium. The North American Sport Industry. Kyunghee University, Seoul, Korea.
4. Invited speaker (January 2008). Sport Business Forum. (A) Professional sports in North
America, and (B) Marketing US Sport Properties. Texas A&M University, College
Station, TX.
5. Invited speaker (January 2007). Sport Business Forum. Professional sports in North
America. Texas A&M University, College Station, TX.
Technical Reports/Research Consulting
1. Georgia Southern University Spring Football Game (2013). Assessment of valuable
features included in the annual Blue & White Spring Football Game.
2. Liberty Mutual Legends of Golf (2012). Measuring volunteer satisfaction. Savannah, GA.
3. Liberty Mutual Legends of Golf (2009). Spectator-focused marketing research examining
event and brand images. Savannah, GA.
4. Savannah Hockey Classic (2009). Marketing research in conjunction with the Greater
Savannah Sports Council with regard to their annual collegiate hockey event. Savannah,
GA.
5. Reliant Energy Internal Marketing (2008). Internal marketing research assessing
employee job satisfaction, organization identification, and involvement and reception of
corporate sponsorship activities. Houston, TX.
6. Houston Dynamo Consumer Snapshot (2008). Marketing and consumer behavior
research to discover fan media consumption, sponsorship awareness, and scheduling
preferences. Houston, TX.
7. Youth Sport Participation: Guadalupe Community Center (2007). Youth sport
participation research among Latino adolescents. San Antonio, TX.
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8. Brazos Valley Senior Games (2006-2008). Marketing Research in conjunction with the
Bryan-College Station Travel & Convention Bureau, College Station, TX.
TEACHING ACTIVITIES
Jacksonville University
PE 320 Sport Facility Management
PE 333 Theory & Principles of Coaching
SPO 300 Introduction to the Business of Sport
SPO 303 International Sport Business
SPO 370 Sport Promotion & Technology
MKG 301 Principles of Marketing
Georgia Southern University
Undergraduate
FYE 1220 First-Year Experience
SMGT 2130 Introduction to Sport Management
SMGT 3230 Economics of Sport
SMGT 3330 Sport Marketing & Promotions
SMGT 4338 Sport Policy Development (Business Strategy)
SMGT 4630 Baseball & American Culture
SMGT 4090/6030 Sport Industry Field Study (2-week travel study to west coast U.S.)
Graduate
SMGT 6030 Sport Sponsorship
SMGT 6133 Sport Consumer Behavior
SMGT 7337 Sport Marketing
SMGT 7339 Financial and Strategic Management in Sport
Texas A&M University
KINE 423 Marketing Aspects of Sport
KINE 482 Seminar in Sport Sponsorship
Guest Lectures
University of Florida
Introduction to Sport Management (Undergraduate online course)
Sport Sponsorship (Fall 2008, Fall 2011 – created 3-part lecture series)
Branding in Sport (Summer 2009, Fall 2011 revised & updated)
Sport Finance (created & recorded entire online course December 2011)
Texas A&M University
KINE 217 Foundations of Sport Management (Undergraduate online course)
Sport Sponsorship and Licensing (Summer 2006)
Sport Marketing (Summer 2006)
Sport Sponsorship (Spring 2007)
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Sport Communications (Spring 2007)
KINE 337 International Sport Business (Undergraduate)
Global Sport Sponsorship (Spring 2007)
Sport in Canada (Spring 2006)
KINE 615 Sport Marketing (Graduate)
Branding in Sports (Fall 2006)
KINE 611 Sport Marketing (Graduate)
Sponsorship Evaluation (Spring 2006, 2007)
Thesis Students Supervised
Master’s Thesis-Chaired Committees (year graduated/expected graduation)
Velina Boteva (Chair, M.S., December 2011)
Senior Honors Thesis-Chaired (year graduated/expected graduation)
Caroline Bevillard (B.S. Sport Management, May 2011)
Stephen Onks (B.S. Sport Management, May 2013)
SERVICE ACTIVITIES
University
 Advisor of Grand Slam Marketing (2008 to 2011)
 Graduate Assistant Task Force (Summer 2010)
 Faculty Senate Member (Fall 2010-13)
 Parking & Transportation Committee Member (2010-11)
 Undergraduate Academic Committee (2010-11)
 Faculty Welfare Committee Member (2011-13)
 Graduate Academic Committee (2012-13)
 Graduate Appeals Committee (2012-13)
 Faculty Athletics Committee (2014 to present)
College of Health & Human Sciences and Davis College of Business
 College Curriculum Committee Member (2011-12)
 College Student & Alumni Advisory Committee (2013 to present)
Department
 Graduate Program Director (Fall 2010-13)
 Chair of Faculty Search Committee (Fall 2010)
 Chair of Promotion & Tenure Guideline Task Force (2010-11)
 Planning Committee Member for Annual GSU Sport Management Conference (2009,
2010)
 Prospective Student-Athlete Recruitment Volunteer (2009)
 Graduate School Fair Volunteer (2008, 2010, 2011, 2013, 2014)
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Professional
 Sport Marketing Association, Graduate Student Case Study Competition judge (2013)
 Abstract Reviewer for Sport Marketing Association Conference (2010, 2011, 2012)
 Sport Marketing Association, Awards Committee Member (2011 to present)
 Sport Marketing Association, Student Affairs Ad Hoc Committee Member (2012)
 Abstract Reviewer for NASSM Conferences (2009, 2010, 2011)
 Editorial Review Board Member for Journal of Venue & Event Management (Fall 2009
to present)
 Co-Director of 2007 Case Study Competition for Annual Sport Marketing Association
Meeting
 Ad hoc manuscript reviewer for International Journal of Revenue Management
 Ad hoc manuscript reviewer for International Journal of Sport Management and
Marketing
Community
 Youth Soccer, Basketball & Baseball Coach
 Bulloch County Recreation Advisory Committee Member (2012-14)
 Mill Creek Elementary School Council Committee Member (2014-15)
PROFESSIONAL DEVELOPMENT
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Eagle Leadership: 1 of 25 GSU employees selected to participate in yearlong leadership
training program (2011)
Attended Center for Excellence in Teaching (CET) seminar to improve teaching in large
classes (January 2010)
Completed Online Course Development Training in the Center for Online Learning
(2009)
GRANTS

Faculty Development Committee 2009-10 Fall Travel Competition award $753.00
HONORS & AWARDS
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Nominated for Teacher of the Year Award, 2013-14, Jacksonville University
Teacher of the Year 2008, Texas A&M Division of Sport Management
Sport Marketing Association 2007 National Conference Student Research Poster
Competition Award Winner
PROFESSIONAL MEMBERSHIPS
Sport Marketing Association. Member (2006 – present)
North American Society for Sport Management. Member (2006 – present)
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ADDITIONAL EXPERIENCE
Consulting and research projects:
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Marketing research spectator event and brand images, PGA Champions Tour, Spring 2009
Consumer Behavior Research, Summer 2008, Houston Dynamo
Impact of Sponsorship on Employee Job Satisfaction and Organization Identification, Spring
2008, Reliant Energy
Positioning, Marketing, & Sponsorship Consulting, 2006-2008, Organizing Committee of the
Brazos Valley Senior Games
2006 Olympic Winter Games Regional Marketing Campaign, June 2004, Visa International
National Basketball Development League Market Selection Evaluation, Spring 2005,
Southwest Basketball, LLC
Evaluation of naming rights contract with Seattle Mariners, Winter 2004, Safeco Insurance
Demand Analysis of University of Oregon Affiliated Championship Golf Course, Fall 2004,
University of Oregon
Season Ticket Holder Satisfaction Assessment, Fall 2000, Lethbridge Hurricanes
OTHER POSITIONS HELD
Dispatcher, Sherman Brothers Trucking, Harrisburg, OR (2005)
 Communicated with and received orders from customers
 Communicated with and coordinated 15+ drivers in delivering heavy equipment
 Obtained special routing permits from state Departments of Transportation for delivery of
heavy equipment
This position was pursued as a short-term experience, while exploring opportunities in the
sport industry and in the academic field. I quickly learned a variety of software programs and
enhanced my customer service skills.
Sponsorship Intern, Visa International, Foster City, CA (2004)
 Developed strategic global marketing platform to aid Visa regions activate sponsorship of
2006 Olympic Games
 Performed research and participated in brainstorming sessions to develop strategic entry in
the video game industry
 Provided analysis and evaluation on various sponsorship proposals
 Led the initial evaluation of various marketing agencies capable of handling Visa’s
worldwide sponsorship programs
I enjoyed learning the process of evaluating sponsorship opportunities and developing
marketing strategies around sponsorship opportunities. The videogame research I performed
became the foundation for marketing strategies and strategic partnerships.
Safety Supervisor/Relief Dispatcher, Speedy Heavy Hauling Inc., Rifle, CO (2003)
 Led safety training for 20-25 people, resulting in 0 lost-time accidents over a six-month
period
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Conducted orientation and training of all professional drivers/assistants to ensure
awareness and implementation of government, industry, and company regulatory practices,
resulting in a reduction of motor vehicle violations
 Offered solutions to logistical challenges by dispatching appropriate equipment and
personnel for projects
Building relationships during training activities was a highlight in this position. I left this
company to pursue an MBA.
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Branch Manager, Cage Logistics, Vulcan, AB (2001-2002)
 Managed independent profit center earning revenues in the top third of company (11
branches)
 Supervised 30+ staff; acted as role model, listened to concerns, motivated performance
 Facilitated efficient operations and cost controls resulting in corporate leaders’ respect and
support
 Created and monitored $5+ million annual budget
Moving quickly into a management role in an unfamiliar industry provided great challenges.
Winning the respect and support of leaders and peers was a great reward.
Events Coordinator, University of Lethbridge Athletic Department (1998-2001)
 Recruited, trained, and supervised 20+ staff for university basketball and hockey seasons
 Performed and supervised staff in ticket sales procedures
 Carried out administrative duties including payroll and scheduling of employees and
facilities
 Reported game statistics to league officials, local and national media
 Planned and implemented promotional activities to increase awareness of local sponsors