Download Brand Power

The Power of Advertising!
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A business provides consumers
with goods, services, or ideas
A consumer is someone who
uses something or buys
something
“YOU” are a consumer!
A Product is what a consumer
buys
Promoting a product: is
Marketing or Advertising
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A “Brand” is a name that a
company uses to advertise
and sell a product
Levi, Coke, Pepsi, Dial,
Johnson & Johnson,
General Mills, Kellogs,
Nestles, Hersheys, and Kraft
are “Companys”
“Dial” sells lunch meat and
hotdogs using their “Armour”
brand
Adobe
Filas
Barbie
Google
Coke
Disney
Hallmark
IBM
Kellogs
Legos
MTV
Puma
Quick TIme
Radio Shak
Nintendo
Sega
Oakley
Texaco
Unilever
Virgin
Walkman
X box
Johnson/Johnson
Ebay
Yahoo
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Slice-of-Life
Lifestyle
Spokesperson
Testimonial
Fantasy
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Real or animated
Product Symbols
Mood or Image
Demonstration
Musical
Scientific
QuickTime™ and a
decompressor
are needed to see this picture.
Qui ckTime™ and a
decompressor
are needed to see thi s pi cture.
Qui ckTime™ and a
decompressor
are needed to see thi s pi cture.
Flo- Progressive Insurance
T-Mobile
CoverGirl Make-up
Taylor Swift
William Shatner : Star Trek
Price Line
Qui ckTime™ and a
decompressor
are needed to see thi s pi cture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickT i me™ and a
decom pressor
are needed t o see thi s pi cture.
Qui ckTime™ and a
decompressor
are needed to see thi s pi cture.
Qui ckTime™ and a
decompressor
are needed to see thi s pi cture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
Every Kiss Begins with Kays
He went to Jareds
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Shows consumers the expected benefit. Many
consumer products use this technique.
Laundry detergent spots are famous for
demonstrating how their product will clean
clothes whiter and brighter. Fort James
Corporation recently demonstrated in
television commercials ho its Dixie Rinse &
ReUse disposable stoneware product line can
stand up to the heat of a blow torch and
survive a cycle in a clothes washer.
https://www.youtube.com/watch?
v=1qtws5vqhxw
https://www.youtube.com/wa
tch?v=rmPRHJd3uHI
https://www.youtube.com/w
atch?v=6ntDYjS0Y3w
An Advertising Jingle is a short
song or tune used to sell
something. Music is is easy to
remember and repeat.
An Advertising
“Slogan” is a catchy
Phrase to remind you
of the Product
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“Smiths, Market Fresh Every Day.”Smiths
“Like a Good Neighbor…” State Farm
“Mmm, Mmm Good….” Cambell’s Soup
“Silly Rabbit, Trix are for Kids” Trix
“I’m Lovin’ it…” Mc Donalds
“Move That Bus…” Extreme Home
“It’s Grrrrreat!…..”” Frosted Flakes
“We are Farmers…” Farmers Insurance
Marketing is the developing,
pricing, and promotion of goods,
services, and ideas.
 The 4 P’s to MARKETING:
 PRODUCT
 PRICE
 PLACE
 PROMOTION
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Graphic Artist
Musician (writers and singers)(you must market yourself)
Business Owner (restaurants, groceries, clothing, sports,
ebay, itunes, overstock, hair salon, spa, mall owner)
Advertising Design Team
Real Estate (sell Homes)
Car Sales
Actors (Producers)
Retail Sales, (entertainment, cell phone and internet plans)
Travel Agent
Politician
Inventor, writer, artist (You must market your product)
Owner of a Resort or Hotel