Download advanced print media and direct mail

ADVANCED PRINT MEDIA
AND DIRECT MAIL
Transforming the way organizations connect with their audience.
In today’s fast-moving, on-demand marketplace, Trico EVOLUTION’s Advanced
Print Media and Direct Mail service is unsurpassed. Put simply, we can do what
other printing and fulfillment services cannot. Trico EVOLUTION’s revolutionary
intelligence analytics platform helps businesses to fine tune their customer
targeting and deliver the most personalized and most context-based marketing
campaigns in the industry.
From the simplest of projects to the most complex, the Trico EVOLUTION team of
professionals will execute flawlessly on all of your printing and direct mail needs.
From start to finish, we have the capacity and capability to deliver success.
Comprehensive direct mail & fulfillment
Revolutionizing Communications Through Marketing Intelligence
TricoEvolution.com
Advanced digital & offset printing
Wide range of bindery & high-end finishing
National & international distribution
Advanced data processing
Full letter shop capabilities
OT TAWA MONTREAL VANC O U VE R
ADVANCED PRINT MEDIA AND DIRECT MAIL
TRICO EVOLUTION USES A SUITE OF COMPREHENSIVE SERVICES TO BUILD THE
MOST ADVANCED, VERSATILE AND SOPHISTICATED DIRECT MAIL CAMPAIGN.
VERSATILITY MADE SIMPLE
The key to communications success is reaching
customers with quality, timely and well-messaged
printed and marketing collateral to support a wide
range of highly scalable, printing and direct mail
marketing initiatives.
For each project, we apply Trico EVOLUTION’s
unique and proven Data Driven approach to get the
highest return for each direct marketing effort. We
build sophisticated and effective direct mail
campaigns that follow our marketing foundation
principles: intelligent, intentional, relevant and
measurable.
In today’s data-rich environment, variable content
is key to increased response rates and to encourage
a higher level of engagement and loyalty. With
Trico EVOLUTION, marketers can vary more complex
content – much more than simply name, address
and a call to action – to speak directly to a contact
or customer. Using historic information together
with new relevant data, variable content targeted at
specific individuals, can be developed based on
existing information from a variety of data sources.
Dynamic Data and Composition Services
Collect the most important information from a
variety of complex data sources easily and
effectively. Trico EVOLUTION helps customers to “liberate the detail” from what can
often be a labyrinth of data sources. With our
unique dynamic data and composition
services, our customers are empowered to
change images, offers, content and more to
deliver highly personalized and relevant
messaging for better returns.
High Quality Variable Imaging Capabilities
Our enhanced and “Xerox Certified” digital
colour services allow customers to create
visuals and messaging that simply has more
impact than conventional imaging. Capture
audience attention and move them to engage
with advanced imaging services from
Trico EVOLUTION.
High Quality Offset Print Production
Cross Media Channel Support
As a known and trusted partner in delivering
effective communications Trico EVOLUTION
has, in-house, all the printing and finishing
capabilities to deliver quality marketing
materials fast and effectively. From
sophisticated direct mail production to
publications and standard promotional
collateral, Trico EVOLUTION is your
one-stop direct marketing shop.
Trico EVOLUTION offers cross media
support for its Direct Mail services. These
services allow us to increase the effectiveness of the campaign as well as increase
your touch points with your customers.
Channels that are offered through Trico suite
of services are EDM (Electronic Direct Mail),
PURL’s (Personalized URL’s), Social Media,
SMS (Text Messaging), and micro site web
development.
Robotic “Hand Written” Messaging
Advanced Insertion Capabilities
Produce authentic hand written messages
to support existing direct mail efforts or for
use to target specific customer segments.
When used effectively, hand-written
elements can greatly enhance campaign
receptivity and engagement.
Leading Edge Product Solutions
Trico EVOLUTION has established business
relationships with some of the most innovative
direct marketing companies in Canada that
provide support for product solutions and
substrates. Solutions include innovative
envelope options, scratch and reveal colour
envelopes, lenticular printing, and special
FX printing. Our vast network of suppliers
and services is available to our customers
through our direct marketing offering.
Our customer’s receive the highest level of
matched inserting integrity available in the
industry resulting in significantly reduced
error rates in component matching. Our
ability to insert and match up to seven
personalized components allows direct
marketers more options to leverage the
power of their data.
Data Acquisition Services
We see communications differently and data
acquisition is at the heart of our approach to
communications success. Trico has developed
multiple techniques and disciplines in data
acquisition. We incorporate various methods to
capture client information to provide back to our
clients’ data bases or CRM systems. This ability
to collect relevant data empowers our customers
to measure their initiatives, capture key
information for future marketing efforts, and
evaluate the success of their campaigns.
Our Advanced Print Media and Direct Mail service is part of the Trico EVOLUTION’s integrated, full service
communications and marketing intelligence solution. With unparalleled experience and depth of expertise,
Trico EVOLUTION delivers enhanced strategic communications insight for dynamic marketing and
communications programs.
Find out how Trico EVOLUTION can take your communication initiatives to a new level and bring your
marketing strategy to life.
HEAD OFFICE
1390 Star Top Road
Ottawa, ON K1B 4V7
Canada
Copyright 2012. Trico EVOLUTION is part of Tri-Co Group Inc.
613.749.8225
613.749.5835
1.855.TOEVOLV TOLL-FREE
1.855.863.8658
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Marketing Intelligence and Communications
Advanced Print Media and Direct Mail
Innovative Packaging Solutions
Inventory Management and Distribution