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Download Senior Social Media Strategist
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Senior Social Media Strategist Job Description POSITION OVERVIEW A Sr. Social Media Strategist (aka Sr. Strategist) should be a seasoned consumer marketer and proven strategist in the realm of social media and digital publicity. The Sr. Strategist will work with Fortune 500 clients on retainer and project based engagements to create compelling social media marketing campaigns that are creative, targeted, measurable and produce quantifiable results. The Sr. Strategist will provide social media consulting services to our clients upon launch as well as provide ongoing monitoring and strategy modifications as campaigns unfold. The Sr. Strategist will provide specific deliverables such as creative briefs and strategic plans for existing as well as prospective clients. Finally, the Sr. Strategist will assist with the overall research and development of our consulting services. JOB REPONSIBILITIES Social media strategy and consulting services, including, but not limited to the creation of: Creative briefs Strategic plans & associated budgets both independently and collaboratively with client and agency partners Marketing Plans Social media content calendars etc. Account Management Support Work closely with the various Account Directors at the agency who serve as the primary point of contact for client campaigns, on ideation and strategy formula to ensure strategy recommendations are in alignment with the client’s goals and brand positions. Presentation and Communication Skills Confidence creating and delivering presentations to large groups of people all over the world on behalf of our clients. Should own a comfort level presenting directly to Director, VP and C-level executives. Possess the ability to articulate and educate the client about social media trends, habits and behaviors on an ongoing basis. Keep client apprised of social media best practices both internationally and domestically. Proactively participate on internal and external client-team conference calls with prospective and existing clients. Business Development Support. Assist Business Development staff with creative or strategic outlines as part of the RFP or proposal process. Strategy Monitoring & Monitoring. Evaluate a client’s execution of social media campaigns and strategies, offering specific recommendations backed by experience and sound data analysis EXPERIENCE AND SKILL SET Outstanding interpersonal skills. Must have the ability to build and maintain relationships easily with clients. Should be charismatic, outgoing, and relatable to a variety of cultures. Can balance smart work with great common sense. Possesses a strong intuition about people and knows how to anticipate their personalities, needs, and style. Experience with international social media marketing or global marketing a plus. College degree required, preferably in marketing or business Approximately 8+ years of overall business experience with a majority of experience in consumer marketing and/or new media Approximately 4+ years of marketing experience, preferably brand or direct marketing experience at an advertising, PR, media buying or social media agency. 2-3+ years of hands on social media marketing and strategy experience with case studies in the campaign and brand/company level Knowledge of social media platforms and the latest marketing strategies, tactics and emerging applications and technologies Budget management, ability to create a strategic marketing budget that is realistic and within client limits Ability to think creatively and participate in ideation sessions with clients and internal staff Past experience as a brand / product management within a Fortune 500 brand, SEO or SEM is helpful Past experience in media buying is a plus Ability to gather client requirements and effectively translate them into a cohesive social media strategy, complete with associated work plans, suggested tactics and milestones Ability to interpret data and reports to optimize strategic recommendations Excellent written and oral communication skills including the ability to present to VP and C-level executives at a Fortune 500 client. A team player who is able to handle stressful situations and deadline pressures calmly Past experience in business development and/or account management is helpful Able to plan and carryout responsibilities with minimal direction