Download What are the different levels of market segmentation

Click Link below To Purchase:
http://www.madehomework.com/product-category/bus-620/
BUS 620 Week 1 Assignment AmazonFresh
AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for
Total Retail Domination.
Amazon has created three elements with how they are approaching the consumer
market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how
Amazon has captured its consumer’s desire for not only less expensive prices, but
faster delivery, and how it has created programs that will satisfy these consumer
demands. Determine if Amazon will succeed in its quest for same-day delivery,
and justify your response.
Your paper must be a minimum of three to four pages (not including the title and
reference pages) and be formatted according to APA style as outlined in the
Ashford Writing Center. You must use at least three scholarly sources from the
Ashford University Library, one of which must be peer reviewed, in addition to the
textbook.
BUS 620 Week 1 DQ 1 What is Marketing
Marketing has often been defined in terms of satisfying customers’ needs and
wants. Critics, however, maintain that marketing goes beyond that and creates
needs and wants that did not exist before. They feel marketers encourage
consumers to spend more money than they should on goods and services they do
not really need. What is your understanding of the role of marketing and the
marketing management process?
BUS 620 Week 1 DQ 2 Marketing Strategies
Compare Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased
within the past six months. It can be anything, just as long you are familiar with the
product and generally understand how it is marketed. Using the matrix model of
marketing management in Table 1.2, fill in the cells of the matrix as completely
and thoroughly as you can for the brand that you purchased. Be sure that your
entries correspond to your perspective as a customer for this brand. In short, you
are the target market. You may wish to create one or more positioning maps to
help illustrate how you perceive the competitive playing field. Once you’re done,
examine the intersection of each cell.
1. How do the elements of the marketing mix align with the four strategy
categories in the left-hand column?
2. Does every one of the 4 P’s contribute to each of the strategic objectives
established in the left-hand column?
3. Do you see room for improvement? How would this assessment be different
for other types of customers?
BUS 620 Week 2 Assignment Industry Forecasting
Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare,
PC or Telecommunications). Using the PESTEL analysis from the readings,
discuss and analyze the factors that may impact the industry and the successful
marketing of a company’s product, for example Ford Motor Company over the
next five years. Which factors are perceived to be the biggest weaknesses of the
industry? Which factors play to the industry’s strengths? What are some
opportunities for growth that could be capitalized upon over the next five years?
Develop a three to four-page paper in the correct APA writing style. Include a
minimum of 2-4 resources; 1 resource must be peer reviewed.
BUS 620 Week 2 DQ 1 Buyer Behavior
The typical buying process consists of the following sequence of events: problem
recognition, information search, evaluation of alternatives, purchase decision, and
post purchase behavior. What specifically do you do as a consumer in each of these
stages in a high involvement purchase like buying a house or a car? List the four
main psychological processes as discussed in the text and what should marketers
do to manage these four psychological processes affecting consumer behavior?
BUS 620 Week 2 DQ 2 Customer Needs
Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of
chapter 5, define how GE is addressing the needs of their hospital customers by the
design of this Web site? Where and what is GE doing right, what is GE doing
wrong, and where can GE improve using marketing research? In context of chapter
3, where can GE improve using marketing research?
BUS 620 Week 3 Assignment What you don’t know about Apple
What You Don’t Know About Apple. Read this week’s required article: “What
You Don’t Know About Apple”.
In a three- to four-page paper (not including the title and reference pages):

Discuss if Apple will continue its path to be the frontrunner in
revolutionizing the digital marketplace.


Discuss if Apple’s competition has increased their share of the marketplace
at Apple’s expense.
Discuss if Apple will succeed without Steve Jobs.
You must use at least three scholarly sources from the Ashford University
Library, one of which must be peer reviewed, in addition to the textbook.
Your paper must be formatted according to APA style as outlined in the
Ashford Writing Center.
BUS 620 Week 3 DQ 1 Braining Nordstrom
After reading the article “Conservative Nordstrom to sell trendy Topshop
fashions,” respond to the following:


How does this partnership fit into Nordstrom’s current brand management
strategy? Will it appeal to its target markets? How will it allow Nordstrom to
differentiate itself from the competition?
Is this a risky move for Nordstrom considering the downward sales trends
for Topshop in the UK?
BUS 620 Week 3 DQ 2 Marketing Segmentation
What are the different levels of market segmentation? Synthesize the segmentation
strategies that manufacturers of personal computers should implement to attract
both the Gen Y and baby boomer generation to increase their purchases of
computers. Are there some examples of companies that have already done a good
job of marketing across generations? Respond to at least two of your fellow
students.
BUS 620 Week 4 Assignment Pricing
Pricing. Read this week’s required article: “How Companies Can Get Smart About
Raising Prices”.
In a three- to four-page paper (not including the title and reference pages):



Explain how to successfully get customers to pay more for your products.
Reference the article in support of your response.
Explain how a specific pricing strategy will allow you to raise the price on
your product successfully.
You must use at least three scholarly sources from the Ashford University
Library, one of which must be peer reviewed, in addition to the textbook.
Your paper must be formatted according to APA style as outlined in the
Ashford Writing Center.
BUS 620 Week 4 DQ 1 The Role of Pricing
Review the article:
Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard
Business Review. Retrieved from ProQuest.



Is your own buying behavior influenced by coupons and sales?
Why do you think J.C. Penney’s pricing strategy has not been successful as
compared to other “low price” proponents like Walmart?
Will Ron Johnson’s four-year plan be successful over the long-term? Why
or why not?
BUS 620 Week 4 DQ 2 Product Development Process
Do an internet search of the new product development process of any product of
your choice, and analyze the process for developing the product. Review the
reasons why new products fail and make two specific recommendations to
improve the high failure rate of new products.
Guided Response: What lessons do you draw about the importance of using a
concurrent rather than a sequential approach in the product development
process? What impact does the effective management of the product life cycle
have on the market success of a new product?
BUS 620 Week 5 Assignment Marketing Challenges in a New Economy
Marketing Challenges in a New Economy. Read the article: “Airbnb and the
Unstoppable Rise of the Share Economy”. A recent trend in the consumer
marketplace is the ability for a consumer to share their personal belongings, such
as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy
has now become a multibillion dollar business.
In a three- to four-page paper (not including the title and reference pages):



Explain how this concept is disrupting our traditional economy.
Describe whether the shared economy is creating new value for the
consumer or if it is just replacing
existing business.
You must use at least three scholarly sources from the Ashford University
Library, one of which must be peer reviewed, in addition to the textbook.
Your paper must also be formatted according to APA style as outlined in the
Ashford Writing Center.
BUS 620 Week 5 DQ 1 Marketing Channels
Analyze the challenges that organizations face in the effective transition between
selling products using the traditional brick and mortar marketing channel and
selling products online. Synthesize the strategies that organizations like Zara and
Wal-Mart- two companies that are having difficulty developing eCommerce
capability can implement to increase the effortless movement of customers
between the traditional and online channels.
What are the benefits and limitations of selling through a store front and online?
BUS 620 Week 5 DQ 2 Going Global
Identify the strategies for entering into the global market. Assess the strengths and
limitations of each. Give an example of a company that has made a success of
doing business in the global economy. What lessons from McDonald’s success in
the global marketplace are transferable across industries?
BUS 620 Week 6 Assignment Final Paper
Develop a marketing plan for the successful development, commercialization and
introduction of any product of your choice in the market place. You are required
to:
(1) analyze the general business situation in detail, including organizational
strengths and weaknesses, environmental opportunities and threats, industry trends,
and direct and indirect competition. Based upon your situation analysis, you will
(2) develop an organizational mission and forecast performance goals. Based upon
your objectives, you will
(3) create a marketing strategy. Based upon your strategy, you will (a) segment and
target potential customers. Based upon your customer targets, you will (b) choose
an appropriate and integrated marketing mix, including: products and services,
pricing, promotion and advertising, distribution and location, and other elements of
the marketing program – the summary and specific recommendations for the
execution of the plan.
BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam
Review the article:
Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in
Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-0704/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html


Discuss the marketing plan insights P&G has gained through its Vietnamese
marketing studies. How influential are those discoveries in the development
of P&G’s strategy to enter the Vietnamese market?
In developing a marketing plan, identify the characteristics of the marketing
plan that P&G should implement to boost performance?
BUS 620 Week 6 DQ 2 Creating a Plan
Provide a brief overview of the product for which you are going to write your
Marketing Plan. Why did you choose it? Which elements of the plan are you
having difficulty with? What additional information would be needed to make the
most informed strategic decisions for the future implementation of your plan?
Guided Response: Provide suggestions to at least one of your classmates on how
they may be able to address some of the elements they are struggling with in their
plan. In particular, try to focus your feedback on any classmates that are
introducing a product in the same, or similar, industry as your own.