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Marketing focuses on creating value in the exchange relationship between the firm and the markets it serves. As such, marketing plays a pivotal role in connecting customers and stakeholders to a business and in building long-term relationships with these individuals or groups. CBA Concentrations Marketing Fundamentally, marketers must be able to see and understand the world from their customers’ perspective. This requires specific marketing activities including the measurement and interpretation of market forces, cultivation of market opportunities, development of products and/or services to match market opportunities, marketing communications, advertising, sales promotion, public relations, personal selling, sales management, direct marketing, and e-marketing. Marketing also requires conscious choice regarding social responsibility and corporate ethics. PREREQUISITES TO THE MAJOR Course Title ACC 2110 BUSINESS ADMINISTRATION CORE Term Grade MARKETING CONCETRATION Complete one course as approved by your advisor: Course Title MKT 4410 Advertising & Promotion Mgt. Information Tech. for Mgt. MKT 4400 Consumer Behavior MKT 4430 Selling and Sales Management FIN 3220 Business Finance MKT 4420 Marketing Research MKT 4450 Channel Institutions & Retail Mgt. Law, Environment, and Ethics MGT 3310 Management Theory and Practice MKT 4490 Strategic Marketing Management MKT 4470 Global Marketing Ethics and Social Responsibility for Businesses and Businesspeople MGT 3400 International Business MKT 4480 Product & Price Management MGT 4900 † Business Policy MKT 4950 Special Topics in Marketing MKT 3410 Principles of Marketing OM 3010* Operations Management OM 3020* Management Science Course Title Financial Accounting CIS 3700* ACC 2130 Managerial Accounting BLW 2060 BUS 2090 ECON 2500 Principles of Macroeconomics ECON 2510 Principles of Microeconomics MATH 1500 Finite Math MATH 1610 Statistics for Decision Making Term Grade Term Grade Writing Profiecency Requirements: BUS 3100 Business & Technical Writing * These courses may be taken concurrently with MGT 4900 † All prerequisite and business core courses must be taken before enrolling in MGT 4900. ACC 2110 PREREQUISITES TO THE MAJOR: ECON 2500 ECON 2510 ACC 2130 MGT 3400 MATH 1610 BLW 2060 MATH 1610 MKT 3410 FIN 3220 OM 3020 CIS 3700 MKT 4420 BUS 2090 CIS 2000 BUS 3100 MKT 4400 MATH 1500 MGT 3310 CORE REQUIREMENTS: MARKETING CONCENTR ATION REQUIREMENTS ACC 2110 OM 3010 ACC 2130 ECON 2510 MKT 3410 MGT 3400 MKT 4410 MKT 4430 MKT 4450 MKT 4470 MGT 4900 34 Required MKT 4490 Select at Least One MKT 4480 MKT 4950 35