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Job Description
Job has to be carried out according to legal situation & current BSH corporate & subsidiary
guidelines/procedures
 Job
title: Assistant Category Manager
Objective of the position
 To align with and support BSH’s Category Managers and work with the Kitchen and Retail Trade
Marketing Dept towards implementing the BSH strategy, and achieving Corporate Goals and
Business Plan targets.
Communication links (interfaces)
Internal
With whom, e.g.
 Trade Marketing &
Training Teams
 KAM
 Brand Managers
 Sales Director
External
 PR and Social Media
 Category Managers
 Product division
(Corporate HQ)
 Customers
Purpose / processes, e.g.
 Alignment of BSH corporate & national strategy &
measures
 Alignment of BSH corporate & customer strategy &
measures
 Alignment of BSH corporate & brand strategy &
measures. Information exchange,
collaboration/protection of brand identity.
 Information exchange, manage implementation of KA
strategies / activities
 Information exchange/ensure consistent messaging
 Information exchange / alignment to strategy
 Information exchange/ensure alignment to Service
strategy
 Range architecture, customer journey, & support
category manager
Description of tasks (main / sub tasks)
 Working closely with Brand and Sales Teams (Retail and Kitchen)
to support the Kitchen Category Management in the execution of
strategies across all product areas and in line with the Brands’ and
BSH’s objectives
Authority
to make
decisions*
Time
split
(target)
 Actively support the Category Managers to seek opportunities to
improve Sales performance and market share through category
range optimization
1
*sr = sole responsibility, s = shared, p = preparatory
Category and Product strategy
 Promote Category strategy
sr
s
p
in %
X
 Ensuring that the Brand Strategic Plan set by the Brand Group
Marketing Manager is reflected on the Category Strategies and
communicated to Sales, Trade and Consumer through all relevant
literature
 Coordinate with the Trade Marketing & Brand Managers to ensure
that the relevant literature and promotional materials reflect the
features, benefits and strategy for each of the product category.
 Support in the definition, communication and cross-company
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commitment to category Key Performance Indicators (KPI’s) at
product category, brand and VIB levels.
 Support the Category Management team’s work schedule
according to business strategy and plan
2
Customer / Market Knowledge
Coordinating the development of a clear ‘Product/Brand’
strategy based on knowledge of UK/Irish market
X
 Support the coordination of all Category strategy in UK and IE, in
line with the Brand’s and BSH’s objectives
 Work with the Category Managers and identify opportunities for
growth and understand how to move into those areas and discuss
and seek agreement with the Group Marketing Manager and
follow up with the Sales teams.
 New customers
X
 Support the sales team and Category Managers acquisition of new
customers through analysis opportunities for each Category and
assessment of how these fit the Brand’s sales strategy
 Keep the Category Manager aware of product trends as they effect
the business
3
Communication
 Involvement / Communication with internal and external
contacts to promote Category Strategy
X
 Liaise with all departments and third parties on Category issues
as required by the Category Managers
 Assist the regular communication of Category information,
activities or developments to all relevant departments and third
parties
 Co-ordination of Category and product related activities.
 Support the Category Managers liaising with head office in
Germany on all product and category related topics.
 Participation in UK & international workshops / project teams
when necessary, including supporting the Category Management
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4
Areas of responsibility
x
 Category Management
 Check relevant Category KPI’s and undertake appropriate actions
towards their achievement. Ensure that Category Managers are
aware of any key information.
 Support the Category Managers to ensure that each Category is
aligned with the Brand strategy and performing in line with the
business plan objectives in volume and value.
 Gain/maintain support from key stakeholders for implementing
the individual Category strategies
 Adhere to Corporate Compliance & BSH Business Conduct
Guidelines at all times
 Administration
 Coordinates with the Category Managers to provide / report
statistics (e.g. forecasts, general market information)
x
 Meetings, teleconferences
 Organize, lead and participate in regular & ad hoc meetings e.g.
with superior, own team & related departments
 Participate in centrally organised marketing events e.g. fairs,
shows, showcase
 Participate in project teams within/across departments
 Process PO’s and Invoices in accordance with Company Guidelines
(if applicable)
5
X
Relationships
X
 Build and maintain positive and productive relationships with key
stakeholders to enhance and maintain internal company brand
values
 Ensuring that the Category Managers are regularly updated
relating to product activity.
 Develop strong and effective 360O working relationships
 Facilitate the cooperation with Product Planning, Trade Marketing
& Sales Dept when required
X
100 %
Job Profile
Required qualifications for recruiting / relocation & evaluation; not to be signed
Education
 University degree or equivalent education/ experience
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Experience (type)
 Marketing experience
 Product Management experience
 General business skills (e.g. computer skills)
Specific knowledge
 Leadership & influencing skills
 Excellent communication & presentation skills
 Industry knowledge (preferably)
 Brand and Product knowledge
 Language knowledge : English
 Negotiation skills
Other requirements
 Professional appearance
 Creative and innovative
 Helpful, enthusiastic with a can-do attitude
 Team player / BSH organisation / commitment to BSH Compliance
 Willingness to travel as required
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