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Job Description Job has to be carried out according to legal situation & current BSH corporate & subsidiary guidelines/procedures Job title: Assistant Category Manager Objective of the position To align with and support BSH’s Category Managers and work with the Kitchen and Retail Trade Marketing Dept towards implementing the BSH strategy, and achieving Corporate Goals and Business Plan targets. Communication links (interfaces) Internal With whom, e.g. Trade Marketing & Training Teams KAM Brand Managers Sales Director External PR and Social Media Category Managers Product division (Corporate HQ) Customers Purpose / processes, e.g. Alignment of BSH corporate & national strategy & measures Alignment of BSH corporate & customer strategy & measures Alignment of BSH corporate & brand strategy & measures. Information exchange, collaboration/protection of brand identity. Information exchange, manage implementation of KA strategies / activities Information exchange/ensure consistent messaging Information exchange / alignment to strategy Information exchange/ensure alignment to Service strategy Range architecture, customer journey, & support category manager Description of tasks (main / sub tasks) Working closely with Brand and Sales Teams (Retail and Kitchen) to support the Kitchen Category Management in the execution of strategies across all product areas and in line with the Brands’ and BSH’s objectives Authority to make decisions* Time split (target) Actively support the Category Managers to seek opportunities to improve Sales performance and market share through category range optimization 1 *sr = sole responsibility, s = shared, p = preparatory Category and Product strategy Promote Category strategy sr s p in % X Ensuring that the Brand Strategic Plan set by the Brand Group Marketing Manager is reflected on the Category Strategies and communicated to Sales, Trade and Consumer through all relevant literature Coordinate with the Trade Marketing & Brand Managers to ensure that the relevant literature and promotional materials reflect the features, benefits and strategy for each of the product category. Support in the definition, communication and cross-company Product Manager - 29.04.2017 Page 1/4 commitment to category Key Performance Indicators (KPI’s) at product category, brand and VIB levels. Support the Category Management team’s work schedule according to business strategy and plan 2 Customer / Market Knowledge Coordinating the development of a clear ‘Product/Brand’ strategy based on knowledge of UK/Irish market X Support the coordination of all Category strategy in UK and IE, in line with the Brand’s and BSH’s objectives Work with the Category Managers and identify opportunities for growth and understand how to move into those areas and discuss and seek agreement with the Group Marketing Manager and follow up with the Sales teams. New customers X Support the sales team and Category Managers acquisition of new customers through analysis opportunities for each Category and assessment of how these fit the Brand’s sales strategy Keep the Category Manager aware of product trends as they effect the business 3 Communication Involvement / Communication with internal and external contacts to promote Category Strategy X Liaise with all departments and third parties on Category issues as required by the Category Managers Assist the regular communication of Category information, activities or developments to all relevant departments and third parties Co-ordination of Category and product related activities. Support the Category Managers liaising with head office in Germany on all product and category related topics. Participation in UK & international workshops / project teams when necessary, including supporting the Category Management Product Manager - 29.04.2017 Page 2/4 4 Areas of responsibility x Category Management Check relevant Category KPI’s and undertake appropriate actions towards their achievement. Ensure that Category Managers are aware of any key information. Support the Category Managers to ensure that each Category is aligned with the Brand strategy and performing in line with the business plan objectives in volume and value. Gain/maintain support from key stakeholders for implementing the individual Category strategies Adhere to Corporate Compliance & BSH Business Conduct Guidelines at all times Administration Coordinates with the Category Managers to provide / report statistics (e.g. forecasts, general market information) x Meetings, teleconferences Organize, lead and participate in regular & ad hoc meetings e.g. with superior, own team & related departments Participate in centrally organised marketing events e.g. fairs, shows, showcase Participate in project teams within/across departments Process PO’s and Invoices in accordance with Company Guidelines (if applicable) 5 X Relationships X Build and maintain positive and productive relationships with key stakeholders to enhance and maintain internal company brand values Ensuring that the Category Managers are regularly updated relating to product activity. Develop strong and effective 360O working relationships Facilitate the cooperation with Product Planning, Trade Marketing & Sales Dept when required X 100 % Job Profile Required qualifications for recruiting / relocation & evaluation; not to be signed Education University degree or equivalent education/ experience Product Manager - 29.04.2017 Page 3/4 Experience (type) Marketing experience Product Management experience General business skills (e.g. computer skills) Specific knowledge Leadership & influencing skills Excellent communication & presentation skills Industry knowledge (preferably) Brand and Product knowledge Language knowledge : English Negotiation skills Other requirements Professional appearance Creative and innovative Helpful, enthusiastic with a can-do attitude Team player / BSH organisation / commitment to BSH Compliance Willingness to travel as required Product Manager - 29.04.2017 Page 4/4