Download MSc Marketing - University of Bradford

University of Bradford
School of Management
Awarding
and
institution:
Final Award:
teaching University of Bradford
Programme titles:
Master of Science
[Framework for Higher Education Qualifications
level M]
Master of Science in Advanced Marketing
Programme accredited by:
EQUIS
Duration:
1 yr full time
Subject benchmark statement:
General Business and Management
Date produced:
Original: Oct 2006
Updated: April 2008
Philosophy
In accordance with the University’s mission ‘Making Knowledge Work’, the School of
Management aims to provide programmes that educate individuals as managers and
business specialists, and thus improve the quality of management as a profession.
MSc Marketing
The MSc in Marketing focuses on the key elements of current theoretical thinking in
Marketing and in marketing practice. This balance between theoretical thinking in
Marketing and Marketing as it is implemented is reflected in the programme as a whole
and will draw on the research expertise and practical experience present in the staff at the
school.
The MSc in Marketing is a specialist level career entry programme; type 1A under the
Quality Assurance Agency for Higher Education’s ‘Benchmarks for Masters Degrees in
Business and Management’. The subcategory is ‘professionally oriented leading to a job
in a company/organisation’. The programme will develop critical awareness of marketing
as a discipline, and a broad-based analytical approach to marketing problems.
Programme Aims

To reflect best practice and innovative thinking and research in Marketing theory
and practice

To provide a supportive, structured environment in which students are encouraged
to develop independent learning skills and provide original contributions to the field
of marketing

To provide a critical understanding of the theory and practice of marketing

To develop knowledge and understanding in marketing, and provide training in
discipline skills to enable graduates to pursue further programmes of study or
careers in marketing or related practice

To develop personal transferable skills, particularly in the areas of teamwork,
communication, and autonomy.
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Learning Outcomes
By the end of the programme, you will be able to demonstrate:

A conceptual understanding of current research and methodologies in Marketing
and the ability to apply them

A critical understanding of those subjects relevant to Marketing including a
systematic understanding of core Marketing theories

An in-depth understanding of current issues relevant to the practice of



marketing
The ability to comment critically on the nature and application of subject material to
marketing problems with specific reference to how Marketing theories impact on
Marketing practice
A wide range of skills and techniques for creative thinking, problem solving and
decision making via a comprehensive knowledge of Marketing research techniques
and their application
Experience of interpersonal skills of communication, negotiation, leadership and
teamwork, through group work and team-building activities
Curriculum
The MSc programme in Marketing is a 12-month programme starting in September of
each year. Attendance is required during the week and, on occasion, at weekends, in the
evening and during vacation periods. The MSc is organised into three phases. In phase
one, the modules provide the knowledge, skills and techniques that underlie the Marketing
discipline. The modules in phase 1 are heavily biased towards structured learning with
some independent guided learning. More tailoring of the programme takes place in phase
two. In this phase independent learning, within a closely supported learning environment,
is emphasised. The final phase involves the completion of a management dissertation with
a marketing focus.
Phase 1.
The following modules are taken in phase 1:
Module Code
MAN4262D
MAN4272D
MAN4273D
Module Title
Marketing Theory
Marketing in Context
Marketing Research: theory and practice
Credit
20
20
20
Compulsory
C
C
C
Credit
20
20
10
10
Compulsory
C
C
C
C
Phase 2.
The following modules are taken in phase 2:
Module Code
MAN4255D
MAN4259D
MAN4267M
MAN4256M
Module Title
Current Practice in Marketing
Current Research in Marketing
Analytical Techniques
Creativity in Marketing
Current Practice in Marketing and Current Research in Marketing are designed to facilitate
independent learning within a closely supported structured environment. Dissertation
preparation tutorials will also take place during this phase.
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Phase 3.
The dissertation is an extended piece of written work of up to 22,000 words involving an
original and in-depth investigation of a specialist marketing issue. Guidance on
dissertation choice and supervision is provided during the dissertation preparation tutorials
(phase 2), thus giving you the opportunity to prepare in advance for phase three.
Module Code
MAN4263Z
Module Title
Dissertation (MSc Marketing)
Credit
60
Compulsory
C
Teaching, Learning and Assessment
Teaching involves a combination of formal lectures, group discussions, seminars and
directed reading. Generally the programme aims to integrate applied and theoretical
knowledge with assessment processes that test both knowledge of the disciplines plus
their application and limitations. Each 10 credits represents approximately 100 hours'
study time of which typically 24 hours is contact time with the module tutor(s) and the
remaining 76 hours is made up of pre-reading, directed reading, preparatory work and
assessment
Personal and professional development (PDP) forms an integral part of the MSc, with
emphasis on independant learning, research, creative thinking and communication skills.
Your PDP will be developed and monitored in each module by a combination of formative
and summative assessment.
Methods of assessment are varied and linked to learning requirements. They may include
open and closed book examination, essays, coursework assignments and case studies.
Personal development elements are built into specific modules in the programme.
Students will be able to discuss areas of development with module leaders and reflect on
progress in the assessment for the relevant modules.
Assessment Regulations – a summary
The University of Bradford Postgraduate Regulations for Taught Programmes can be
found on the web at:
http://www.brad.ac.uk/admin/acsec/QA_Hbk/Postgrad_Taught_Regs.html.
The School operates a non-numerical assessment system. All assessment (coursework
and examination) is graded as below:
AD
B
C
D
EF
Pass with Distinction
Pass with Merit
Pass
Marginal Fail
Poor Fail
Assessment – Awards
The determination of awards is via a credit count where to gain a Masters degree all
subjects should be completed at Pass level or not more than 20 credits condoned as
Marginal fails.
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On successful completion of 60 credits students are eligible for the award of a
Postgraduate Certificate. On successful completion of 120 credits are eligible for the
award of a Postgraduate Diploma.
Students with 100 credits at the Pass with Distinction level including any dissertation will
be eligible for a Masters with distinction. Students with 100 or more credits at the Pass
with Merit level including any dissertation will be eligible for a Masters with merit. Further
information on award and progression is available on request.
Admission requirements
Applications for the School’s taught postgraduate programmes are made directly to the
School and are processed through the recruitment office. Applicants will normally have a
good degree (ideally first or upper-second class honours) or its equivalent, in a
Business/Management discipline or a closely related subject area; specific modules
covered in previous qualifications will be examined at point of application to ensure
relevance and non-qualified applicants will be directed to the MSc in Marketing and
Management. Able students with a degree in a cognate area or students who lack the
usual academic qualifications but have appropriate professional qualifications or work
experience; may apply and such applications will be considered individually on merit.
All non-UK applicants are required to provide proof of proficiency in English Language (a
score of at least 6.5 in the IELTS test of English and 94/240/580 internet based/computer
based/written in TOEFL) unless their first degree was taught in English.
Learning resources
The School of Management is a self-contained facility, some 2½ miles from the main
University campus.
Its activities are supported by its own library dedicated to
management, a language laboratory, a bookshop and a dedicated computer services
centre. Study assistance is provided in the form of Blackboard, a virtual learning
environment.
Student support and guidance
Guidance is provided by both the Directors of Study and the School of Management
Programme Team. Each MSc student is allocated a Personal Tutor. International students
can take advantage of the support and advice offered at University level by the
International office. You will benefit from the assistance of the School’s Effective Learning
Service and are able to take advantage of the language lessons available at the School to
improve your language skills. You are also able to take advantage of Careers advice via
the University Careers service and the School’s Careers advisor.
Bradford University School of Management has the pursuit and celebration of diversity as
a central part of its mission statement. In The Guardian newspaper’s 2005 league table of
UK undergraduate business-studies courses, Bradford equals the top score for
inclusiveness, which measures the School's ability to attract under-represented groups
such as disabled, mature and ethnic-minority students to its undergraduate courses.
Students from these groups are encouraged to apply for the MSc. in Marketing and will be
provided with appropriate specialist support and guidance during their time here. For
example, the University of Bradford has a well established Disability Office, its
International Office was ranked top in a recent international survey and the Counselling
Service second best.
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Disclaimer
The curriculum may change subject to the University’s course approval, monitoring and
review procedures.
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Appendix – Awards and Locations
MSc Advanced Marketing (full-time)
University of Bradford School of Management, UK
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