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MKG 2510 INTRODUCTION TO MARKETING Instructor: Milledge J. Mosby, Jr. MKG 2510-DL01 Textbook: Marketing, 3rd edition Email: [email protected] Office: Marlboro Hall 2005 Office Hours: Tues & Thursday 8:30-9:30 a.m. & 10:4512:15 OnCampus Tel: 301-322-0714 Off Campus Tel: 301-464-5581 Course Description This course covers the basic marketing principles as found in the American business system. You will be exposed to, and expected to learn the " language of marketing" (meaning the terms, concepts, and frameworks used by practicing marketing managers). In addition, the course will help you to develop insight into creative selection of target markets and strategic decisions in the blending of the Marketing Mix or Four P's, which are Product, Price, Placement and Promotion. This Marketing Mix is the core of what is needed to meet the wants and needs of a target market. Areas covered in the course include: market research; market segmentation; target marketing; consumer and industrial buying behavior; product development; channel strategy; promotional strategies; pricing issues; international marketing; and related topics. The information revolution has provided businesses with enormous potential for increasing the efficiency and effectiveness of many activities within the firm. This course is designed to introduce students to the many ways in which marketing can be enhanced through the use of electronic marketing, specifically through e-mail and the Internet. Electronic Mail (e-mail) allows communication within a firm and to customers and other business partners in a fast and efficient method. The Information Superhighway is changing the way we do marketing. The Internet is becoming utilized more and more frequently. Course Syllabus Page 2 Our purpose is to investigate how these new tools can be utilized to better perform our marketing tasks as we learn about marketing. EXPECTED COURSE OUTCOMES: A. Define the marketing mix B. Explain the elements referred to as the “4P’s” C. Describe market segmentation and the various methods of segmentation D. Identify the steps of the consumer buying process E. Analyze the marketing needs of for profit and nonprofit organizations F. Assess the current trends in marketing and marketing management By The End Of This Course You Should Be Able To: 1- Demonstrate an informed awareness of the importance of marketing in an industrialized society. 2- Illustrate the importance of the behavioral science in relation to understanding the habits and motivations of the consumer as it relates to marketing. 3- Use the Internet to explore and analyze successful marketers that are in the forefront of using technology to maximize their "exposure" and "reach." 4- Realize that to be successful in the marketplace, producers must understand that customers drive the when, where, how, and why goods will Revised: May 6, 2017 Instructor: Course Syllabus Page 3 be purchased. Therefore, we must understand what motivates customers. 5- Explain what a market is, and the strategies used to segment them. Use the Internet to explore the use of demographics in the segmentation process. 6- Comprehend integrated marketing communications and the importance of having marketing function as a integrated system within the firm, attempting to influence uncontrollable environments in the marketplace, such as competition, technology, the economy. 7- Recognize that the total product is made up of many elements 8- Explain how the product life cycle affects the development of new products and the management of existing products. 9- Demonstrate the use of an example showing how new product planning and development is a necessary function to survive in today's dynamic marketplace. 10- Explain how product classifications aid management in developing marketing strategies. 11- Acknowledge that effective package design and branding are key factors in product marketing success. 12- Describe the importance of pricing and various pricing policies and practices used within the channels of distribution. 13- Explain the role of promotion in the marketing mix. 14- Identify marketing distribution systems commonly used in the movement of goods from producers to users. 15- Demonstrate an understanding that middlemen are vital links in the channels of distribution, connecting the producer with its customers. 16- Describe the importance of retailing in the American economic system. 3 Course Syllabus Page 4 17- Describe the components of a marketing information system and the role of marketing research within it. 18- Appreciate the growing importance of international marketing in relation to the health of the American economic system. Use the Internet as a vehicle for gaining a broader understanding of cross-cultural barriers/differences in conducting international marketing. TEXTBOOK The text we will be using for this course is Marketing, 3rd edition, by Grewal and Levy. This 2012 edition represents the latest concepts in the field of marketing. You may purchase the textbook from the Prince George’s Community College Bookstore. Bookstore hours are: Mon.-Fri.: 8am -7pm Sat: 8am - 1pm Required Textbook: Title: Marketing, 3nd edition Author: Grewal and Levy Publisher: McGraw-Hill ISBN: 0-07-802883-3 Exams We will be using one of the most common tools for assessing how much of the information presented has been retained and understood...thus, the common exam. Exams are used to test many different facets of the educational process. In this course the purpose of the exams will be to determine how well you are learning the language of Marketing and how to apply that language in a real-life scenario. Any new arena we enter demands that we understand the language before we can fully take advantage of the valuable experiences it has to offer. Therefore, in this course you must learn the language through the vocabulary words as an aid to understanding how to apply the marketing principles you learn. The Exams are multiple-choice. The type of multiple-choice question used in the exams is application oriented, which require the development of critical 4 Course Syllabus Page 5 thinking skills. To be able to answer this type of question you must have an integrated, working understanding of the chapter material. The question is presented as a real-life scenario. To answer this type of question you must have taken the time to learn the key terms and key marketing principles in the chapter from an application perspective. Then you must be able to integrate them in a way that will allow you to extrapolate the answer. To prepare for the multi-chapter exams you are required to take a short weekly chapter quiz. You will find the quizzes in the weekly Assignment folders in the Blackboard portion of this class. In addition, you will also have an opportunity to further hone your understanding of the course material by participating in the In-Class activities designed to help you think about marketing from a real-world application perspective. Chapter Case Study Each week there is a case at the end of each chapter. The case gives you the opportunity to evaluate what you understand from what you read in the chapter. After reading the case, it is your assignment to give good, creative answers to the questions assigned to the case. When you complete the assignment email your answers to me. Current Events The world of Marketing is a dynamic world of new product offerings and new target markets. The best way to learn about the material in this course, and make it come alive, is to stay current with the daily events that are occurring in the world of Marketing. For this assignment you can research your current event article from any source, such as: Internet, magazines, newspapers, Television, business blogs, etc. When you find a current event article that is of interest to you report your findings by answering the questions below. It is imperative that you write each question, then your answer, as opposed to just posting a single paragraph. Also, it is important that you understand that I am looking for a flow of good critical, creative thinking. Just throwing down a few sentences just to “get the assignment over with” is unacceptable. So, read the article and formulate a good, well-written report answering the questions below. You will summarize the key points of the article and post your summary in the Current Event Discussion Board. HINT: Read questions 3 & 4 so that you have them in mind when looking for an article. You MUST answer these questions. I stress this because students 5 Course Syllabus Page 6 love to answer these questions with a simple “no new trends,” and, “no sales/marketing principles found.” These answers are unacceptable. 1- Give a brief summary of the highlights in the article. This needs to be enough for me to be able to understand what the article is about just as if I had scan it. 2- What is it about this article that inspired you to choose it? This is where you share your personal thoughts. 3- What new trend in sales/marketing is evident in this article? Briefly explain it for us. Caution: You cannot answer “none” or “no trend found.” 4- Identify an sales/marketing principle from the textbook in this article? Briefly explain. Again, caution: You cannot answer “none” or “no sales/marketing principle found.” 5- Share your personal opinion, perception, suggestion, or evaluation about some point in the article. To Get Full Credit for the Current Event Assignment You Must: 1- First type the question and then the summary of your findings after the question. 2- I will be grading your answers on the substance and depth of your insights. Meaning, I am looking for evidence that you did research the current event and have thought through your response. 3- Post your summary in the Discussion Forum for this week's Current Event Assignment. 4- To get credit you must complete this assignment and post it in the appropriate Discussion Forum within the week in which it is assigned. E-Mail Policy I am receiving so much e-mail that I want to be able to quickly identify the e-mail that is coming from my students. The quicker I can identify and separate you from the rest of my e-mail, the quicker I can respond to your request. So, to help me serve you better and quicker please use the following guidelines when sending e-mail to me. 6 Course Syllabus Page 7 1- In the subject area, enter BMK 2510 Online. This is critically important to identify in which of my four online MKG classes you are enrolled. Also, clearly identify the topic of your e-mail. For example: A. BMK 2510 Online: Question about __________ B. BMK 2510 Online: Comments about __________ C. BMK 2510 Online: Homework Assignments __________ 2- USE ONLY STANDARD ENGLISH ALWAYS! This rule refers to the use of standard English in all areas of our communication, whether it is emails or Discussion Board postings. I know this is not an English writing course, but it is a course which requires you to practice and develop good writing skills. You will find that in business or in any area of your professional and personal life, good writing skills will greatly improve your chances of $ucce$$. So, view this class as an opportunity to develop your written communication skills. 3- Always use a greeting and a closing in your e-mails, and remember to sign them with your name as it appears in my roster (sometimes I cannot tell who wrote me because sender's e-mail address contains an alias). 4- Never use only capital letters or only the lower case. Paragraph your writing according to the ideas you write. 5- I typically check e-mail two times per day. 6- If your emailed question requires a lengthy explanation/response from me, I will respond within twenty four (24) hours. If your e-mail is a quick question or comment, I will respond as soon as I read it. Again, I normally read my email twice a day. 7 Course Syllabus Page 8 GRADING CHART Exams/Projects Point Value Exam 1 (Chapters 1,2,3) 45 points Exam 2 (Chapters 5,6,7) 45 points Exam 3 (Chapters 8,9,10) 45 points Exam 4 (Chapters 11,12,13) 45 points Exam 5 (Chapters 16,18,19) 45 points Weekly Chapter Quizzes 233 points Current Events (13 @ 10 pts) 130 points Chapter Cases (13 @ 10 pts) 130 points TOTAL 718 points Grading Scale Grading Scale 8 Course Syllabus Page 9 A = 718 - 640 points (100% - 90%) B = 639 - 570 points (89% - 80%) C = 569 - 500 points (79% - 70%) D = 499 - 430 points (69% - 60%) F = (Below 430 points) The Grading Scale above provides you with a clear picture of how your participation in each area of the course will impact your total grade. Please review each segment of the Grading Scale very carefully so that you will understand the importance of completing each assignment with the utmost diligence and within the designated time frame. Exams Each exam will be multiple choice questions. Each question in each exam is worth 1 point toward your final grade. Weekly Chapter Quizzes In each weekly Assignment folder is a chapter quiz. You must complete the quiz within the week it is assigned. Electronic Current Events Each week you are required to find a current event about Marketing that you find particularly interesting. You will summarize the main points as outlined in the weekly folder and post it in the Discussion Board labeled This Week's Current Events. Chapter Cases Each week there is a chapter case assignment. The purpose of this assignment is to give you an opportunity to “apply” what you learned from 9 Course Syllabus Page 10 the chapter by answering the questions at the end of the case. Just a few things to be aware of when submitting your answers for Chapter Cases and Current Event assignments: I am looking for critical and creative thinking in your answers. This kind of answer should include your own thoughts and opinions. In addition, an answer that is demonstrating critical and creative thinking cannot be achieved in one or two sentences. This kind of in-depth thinking requires several sentences to express a complete thought. An answer with just a couple of sentences usually is not a complete answer. Read the article on CRITICAL THINKING under the COURSES RESOURCES tab to get an explanation of critical thinking. Attendance For a detailed explanation look under Course Policies in the Syllabus tab in Blackboard. How To Work The Point System Please note that the point system is very straight forward. If an assignment is worth 5 points and you do it well you receive 5 points. If you do not do the assignment or you do it poorly, you receive no points. At the end of the semester you merely add up your points and that is your final grade. There is no guess work. You have control of your grade by making sure you take the exams on-time and complete and hand-in the assignments on-time. Q GRADES: Students are expected to attend and participate in class activities. Students who either never attended the class or who ceased attendance during the first 20 percent of the course will be assigned a “Q” grade by the instructor. The Q grade is a final grade and will not be replaced with a different grade at a later time. Although the Q grade will not impact students’ GPA, the issuance of a Q grade will likely decrease students’ financial aid awards. HOW ASSIGNMENTS ARE TO BE SUBMITTED: Each assignment has an 10 Course Syllabus Page 11 explanation of how, where, and when to submit assignments. The purpose of this chart is to give you a single place to see the whole semester at a glance for chapter assignments, exam dates, and what chapters are covered by the exams. For a complete view of all the assignments due each week go to the Weekly folders under ASSIGNMENT. For a complete view of all the assignments due each week go to the Weekly folders under ASSIGNMENT in Blackboard. Week Week 1 Week 2 Chapter Chapter Topic Introduction Becoming familiar with the Blackboard environment. Introduce yourself online. Meet your classmates online in the Cyber Lounge and Discussion Board. Chapter 1 Overview of Marketing, Pg. 5 Chapter 2 Developing Marketing Strategies and a Marketing Plan, Pg. 33 Chapter 3 Marketing Ethics, Pg. 83 Chapter 4 Analyzing the Marketing Environment, Pg. 115 Chapter 5 Consumer Behavior, Pg. 141 Exam #1 Chapters 1,2,3 Chapter 6 Business-To-Business Marketing, pg. 171 Week 3 Week 4 Week 5 11 Course Syllabus Page 12 Chapter 7 Global Marketing, Pg. 193 Chapter 8 Segmentation, Targeting, and Positioning, Pg. 229 Exam #2 Chapters 5,6,7 Week 6 Week 7 Chapter 9 Marketing Research, Pg. 259 Week 8 Chapter 10 Product, Branding & Packaging Decisions, Pg. 295 Chapter 11 Developing New Products, Pg. 327 Exam #3 Chapters 8,9,10 Chapter 12 Services: The Intangible Product, Pg. 359 Chapter 13 Pricing Concepts for Establishing Value, Pg. 387 Chapter 14 Strategic Pricing Methods Pg. 413 Exam #4 Chapters 11,12,13 Chapter 15 Supply Chain Management, Pg. 441 Chapter 16 Retailing & Multichannel Marketing, Pg. 473 Chapter 17 Integrated Marketing Communications, Pg. 507 Week 9 Week 10 Week 11 Week 12 Week 13 12 Course Syllabus Page 13 Chapter 18 Advertising, Public Relations, and Sales Promotion, Pg. 535 Week 14 Chapter 19 Personal Selling & Sales Mgmt, Pg. 565 Week 15 Exam #5 Chapters 16,18,19 New! myPGCC: Use myPGCC to provide quick access to Blackboard, Owl Alert, Owl Link, Owl Mail, PGCC news, information, student events and more. Access myPGCC at my.pgcc.edu or from www.pgcc.edu. Log in using your Owl Link user ID and password. New! BLACKBOARD LOGIN: Blackboard is a Web-based program that serves as the college's online classroom. You will use Blackboard to communicate with your instructor, to see your course materials, to submit assignments and to discuss the course with your classmates. To log in to your Blackboard course, please follow these steps: 1. Go to the Prince George's Community College Blackboard Web site which is located at http://pgcconline.blackboard.com. NOTE: There is no "www" in the Blackboard address. PGCC Students must log in to Blackboard using their Owl Link user ID and password. Howard Community College Students will receive instructions for requesting a PGCC Blackboard account from their instructor. Once the account is requested, the student will receive an email (to their HCC student email address) from eLearning Services with login information. 2. Type your Owl Link user ID and password into the Blackboard login box. If your login is successful, you will see the PGCC Blackboard Homepage. In the module labeled "My Courses,” you will see the course(s) in which you are enrolled. Click on the course name to access your Blackboard course. Need help? 13 Course Syllabus Page 14 Need technical assistance? Visit the eLearning website at http://www.pgcconline.com Other questions? E-mail [email protected] IMPORTANT COURSE AND REGISTRATION DATES: Log in to myPGCC from my.pgcc.edu or from www.pgcc.edu for updates and announcements. No classes – College closed – Labor Day Saturday-Monday, September 35 Last day to apply for fall graduation Thursday, September 15 Last day to change from “credit to audit” or “audit Friday, September 23 to credit” for full-semester classes Last day to withdraw from first half-semester classes Wednesday, October 5 Registration for Intersession 2012 begins Monday, October 24 No classes – College closed – College Enrichment Tuesday, October 25 Day (except Laurel College Center) Last day to withdraw from full semester classes Friday, November 18 Advance registration for spring 2012 begins Monday, November 21 No classes – Start of Thanksgiving Break Wednesday, November 23 No classes – College closed – Thanksgiving Break Thursday-Sunday, November 24-27 Last day to withdraw from second half-semester classes Wednesday, November 30 Advance registration for spring 2012 ends Wednesday, November 30 14 Course Syllabus Page 15 Open registration for spring 2012 begins Thursday, December 1 Final exam period/last week of fall 2011 classes Friday-Thursday, December 915 College Closed – Winter Break Thursday-Wednesday, December 22-January 4 Spring 2012 semester begins Monday, January 23 New! Refund Schedule Students enrolling on or after the course start date will not be dropped for failure to pay but will be accountable for all costs. Students who wish to avoid paying anything for a course must drop it prior to its 100% refund deadline: For courses longer than five weeks in length, the following refund periods apply: For courses five weeks or shorter, the following refund periods apply: Course dropped prior to the start of class: 100% refund Course dropped prior to the start of class: 100% refund Course dropped on the 1st or 2nd calendar day before midnight: 100% refund Course dropped on the 1st or 2nd calendar day before midnight: 100% refund Course dropped on the 3rd through the 9th Course dropped the 3rd calendar day calendar day before midnight: 75% refund before midnight: 75% refund Course dropped on the 10th through the 14th calendar day before midnight: 50% refund Course dropped the 4th calendar day or later: No refund Course dropped the 15th calendar day or later: No refund DELAYED COLLEGE OPENINGS: When the college announces a delayed opening, all classes with at least 45 minutes of class time remaining at the time of the opening will be held. For example, in the event of a 10 a.m. opening, a 9:30-10:45 a.m. class will be held. This procedure 15 Course Syllabus Page 16 applies to all credit classes. To sign up for text alerts such as school closings and delays, log in to myPGCC from my.pgcc.edu or from www.pgcc.edu and click Owl Alert Notification System on the Bookmarks tab. Owl Alert is the college’s instant messaging and email notification system. DISABILITY SUPPORT SERVICES (use text provided below) Students requesting academic accommodations are required to contact the Disability Support Services Office (B-124) or call (301) 322-0838 (voice) or (301) 322-0122 (TTY) to establish eligibility for services and accommodations. Students with documented disabilities should discuss the matter privately with their instructors at the beginning of the semester and provide a copy of their Student/Faculty Accommodation Form. CIVILITY STATEMENT (use text provided below) To promote a community of scholarship and civility, everyone at Prince George’s Community College is expected to be respectful, tolerant and courteous towards others at all times, adhere to college policies and procedures, and respect college property. Creating a culture of civility both inside and outside the classroom is everyone’s responsibility. CODE OF CONDUCT (use text provided below) The Prince George's Community College Code of Conduct defines the rights and responsibilities of students and establishes a system of procedures for dealing with students charged with violations of the code and other rules and regulations of the college. A student enrolling in the college assumes an obligation to conduct himself/herself in a manner compatible with the college's function as an educational institution. Refer to the 2010-2011 Student Handbook, beginning on page 38, for a complete explanation of the Code of Conduct, including the Code of Academic Integrity and the procedure for dealing with disruptive student behavior. CODE OF ACADEMIC INTEGRITY (use text provided below) The college is an institution of higher learning that holds academic integrity as its highest principle. In the pursuit of knowledge, the college community expects that all students, faculty, and staff will share responsibility for adhering to the values of honesty and unquestionable integrity. To support a community committed to academic achievement and scholarship, the Code of Academic Integrity advances the principle of honest representation in the work that is produced by students seeking to engage fully in the learning process. The complete text of the Code of Academic Integrity is in the 2010-2011 Student Handbook (pages 40-42) and posted on the college's website. 16 Course Syllabus Page 17 ACADEMIC PROGRAMS AND SERVICES: Log in to myPGCC from my.pgcc.edu or from www.pgcc.edu to access more information on Academic Programs and Services. Collegian Centers The College’s Collegian Centers provide a “place to belong” outside of the classroom. They bring students in particular disciplines together for co-curricular activities and opportunities: Administration of Justice – for students interested in criminal justice, corrections, forensic science, and paralegal/pre-law Email: [email protected] 301-322-0753 Bernard Center – for students interested in business management and accounting Email: [email protected] 301-322-0554 Health Sciences Collegian Center – for students admitted to any of the Health Sciences programs Email: [email protected] Humanities – for students interested in art, communication, English, language studies, music, philosophy, and theatre Website: http://academic.pgcc.edu/hcc 301-322-0585 Email: [email protected] PSE – for students interested in psychology, sociology, and education Website: http://academic.pgcc.edu/psecc Email: [email protected] 301-322-0555 STEM – for students interested in science, technology, engineering, and mathematics Website: http://academic.pgcc.edu/scc 301-322-0595 Email: [email protected] 301-386-7574 Faculty Mentoring Program Marlboro Hall, Room 2038 301-386-7587 Through the Faculty Mentoring Program, first-time, full-time students are paired with PGCC faculty who serve as mentors. Mentors share their knowledge and expertise to help students enhance their education, advance in their careers, and build supportive networks. The goal of the Faculty Mentoring Program is to 17 Course Syllabus Page 18 improve the retention, engagement, and graduation rates of students in a learningcentered environment. Hillman Entrepreneurs Program Marlboro Hall, Room 2051 http://academic.pgcc.edu/hillman/ 301-322-0700 The Hillman Entrepreneurs Program is an innovative educational initiative tailored to the needs of transfer students who begin their studies at Prince George’s Community College and complete their bachelor’s degrees at the University of Maryland, College Park. The four-year Hillman Entrepreneurs Program is a scholarship program targeted to students who have an interest in entrepreneurship and an enthusiasm for starting a business venture or leading a company. Honors Academy/Program Marlboro Hall, Room 1087 301-322-0433 http://www.pgcc.edu/prospective/areasofstudy/specialprograms/honors program.aspx The Honors Academy admits academically outstanding honors students who are interested in a rigorous program of academic excellence, intellectual development, leadership, and community service. Prince George's Community College’s Honors Program promotes students’ intellectual growth and enrichment. International Education Center Lanham Hall, Room 221 http://academic.pgcc.edu/internationalcenter/ 301-322-0750 The International Education Center provides academic support and assistance to students who need help with courses or with understanding the American higher education system. The Center brings international and American students together for learning enrichment activities, including a variety of discussion forums that foster awareness and understanding of cultural issues. Service-Learning Lanham Hall, Room 225 301-322-0713 The Service-Learning Program encourages the development of civic responsibility through students’ participation in service projects within the community that support their academic objectives. Through service-learning, students learn actively by applying principles learned in the classroom while developing critical reflective thinking as well as personal and civic responsibility. CAMPUS RESOURCES AND SERVICES: 18 Course Syllabus Page 19 Student Development Services Student Development Services offers programs that provide students with academic and career advising, personal counseling, and mentoring. For more information, log in to myPGCC from my.pgcc.edu or from www.pgcc.edu, or call 301-322-0886, or check the college website: http://www.pgcc.edu/current/academicresources/studentdevelopment services Computer and Learning Labs Office Location Phone Hours of Operation Marlboro Learning Lab Marlboro Hall Room 2129 301-3220503 Mon.-Thurs.: 8 am – 8:45 pm Fri.: 8 am – 3:45 pm Sat.: 8:30 am – 2:45 pm Sun.: 10 am – 1 pm Math Learning Center Marlboro Hall Room 3104 301-5835257 Mon.-Thurs.: 9 am – 8 pm Fri.: 9 am – 5 pm Sat.: 9 am – 2 pm Sun.: Closed Open Computer Lab Bladen Computer Center Bladen Hall Room 104 301-3220999 Mon.-Thurs.: 8 am – 10:15 pm Fri.: 8 am – 5 pm Sat.: 9 am – 4:45 pm Sun.: Closed Open Computer Lab Center for Advanced Technology Center for Advanced Technology Rooms 101 and 201 301-3220999 Ext. 9091 Mon.-Fri.: 8 am – 10:15 pm Sat.: 9 am – 4:45 pm (first floor only) Sun.: Closed Other Resources, Services, and Academic Support 19 Course Syllabus Page 20 Office Location Phone Hours of Operation Academic Advising Bladen Hall Room 124 301-3220151 Mon.-Thurs.: 8:30 am – 8 pm Fri: 8:30 am – 5 pm Sat.: Closed Sun: Closed Academic Advising Website: http://www.pgcc.edu/current/academicResources/academicAdvising.a spx Office Location Phone Hours of Operation Bookstore Largo Student Center Room 116 301-3220912 Campus Police Facilities Management Building 301-3220666 24 hours, 7 days a week College Life Services Largo Student Center Room 149 301-3220853 Mon.-Fri.: 8:30 am – 5 pm eLearning Services 301-3220463 Mon-Tues 9:00 am – 7:00 pm Wed-Thurs 9:00 am – 5:30 pm Friday 9:00 am – 4:00 pm There are extended and Saturday hours at the beginning of the semester. Please call or check website to confirm. Bookstore Website: http://www.pgccbookstore.com Accokeek Hall Building Room 346 Mon.-Fri.: 8:30 am – 8 pm Fri.: 8:30 am – 5 pm with phone support available until 9 pm eLearning Services Website: www.pgcconline.com 20 Course Syllabus Page 21 Library Accokeek Hall First and Second Floors 301-3220476 Mon-Thurs.: 8:00 am – 8 pm Fri.: 8:00 am – 5 pm Sat.: 10 am – 3 pm Sun.: Closed Library Website: http://www.pgcc.edu/current/academicresources/library.aspx Testing Center (Student Assessment Services) Bladen Hall Room 100 301-3220090 Mon-Thurs.: 8:30 am – 8:30 pm Fri.*: 8:30 am – 4:30 pm Sat.: 9 am – 3:30 pm Sun: Closed No additional students will be admitted for testing 30 minutes prior to the posted closing time. *On the first Friday of each month, the Center closes at 2:30 pm with no admittance after 2 pm. Testing Center Website: http://academic.pgcc.edu/sas/index.html Tutoring and Writing Bladen Hall Centers Room 107 301-3220748 Mon-Thurs.: 8:30 am – 8:30 pm Fri.: 8:30 am – 4:30 pm Sat.: 8:30 am – 3:30 pm Tutoring and Writing Centers Website: http://www.pgcc.edu/current/academicresources/tutoringwriting.aspx 21