Download MKG 251 INTRODUCTION TO MARKETING

MKG 2510 INTRODUCTION TO MARKETING
Instructor: Milledge J. Mosby, Jr.
MKG 2510-DL01
Textbook: Marketing, 3rd edition
Email: [email protected]
Office: Marlboro Hall 2005
Office Hours: Tues & Thursday
8:30-9:30 a.m. & 10:4512:15
OnCampus Tel: 301-322-0714
Off Campus Tel: 301-464-5581
Course Description
This course covers the basic marketing principles as found in the
American business system. You will be exposed to, and expected to
learn the " language of marketing" (meaning the terms,
concepts, and frameworks used by practicing marketing managers).
In addition, the course will help you to develop insight into creative
selection of target markets and strategic decisions in the blending of
the Marketing Mix or Four P's, which are Product, Price, Placement
and Promotion. This Marketing Mix is the core of what is needed to
meet the wants and needs of a target market.
Areas covered in the course include: market research; market
segmentation; target marketing; consumer and industrial buying
behavior; product development; channel strategy; promotional
strategies; pricing issues; international marketing; and related
topics.
The information revolution has provided businesses with enormous
potential for increasing the efficiency and effectiveness of many
activities within the firm. This course is designed to introduce
students to the many ways in which marketing can be enhanced
through the use of electronic marketing, specifically through e-mail
and the Internet.
Electronic Mail (e-mail) allows communication within a firm and to
customers and other business partners in a fast and efficient
method. The Information Superhighway is changing the way we do
marketing. The Internet is becoming utilized more and more
frequently.
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Our purpose is to investigate how these new tools can be utilized to
better perform our marketing tasks as we learn about marketing.
EXPECTED COURSE OUTCOMES:
A. Define the marketing mix
B. Explain the elements referred to as the “4P’s”
C. Describe market segmentation and the various methods of
segmentation
D. Identify the steps of the consumer buying process
E. Analyze the marketing needs of for profit and nonprofit
organizations
F. Assess the current trends in marketing and marketing
management
By The End Of This Course You Should Be Able To:
1- Demonstrate an informed awareness of the importance of marketing in an
industrialized society.
2- Illustrate the importance of the behavioral science in relation to
understanding the habits and motivations of the consumer as it relates to
marketing.
3- Use the Internet to explore and analyze successful marketers that are in
the forefront of using technology to maximize their "exposure" and "reach."
4- Realize that to be successful in the marketplace, producers must
understand that customers drive the when, where, how, and why goods will
Revised: May 6, 2017
Instructor:
Course Syllabus
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be purchased. Therefore, we must understand what motivates customers.
5- Explain what a market is, and the strategies used to segment them. Use
the Internet to explore the use of demographics in the segmentation
process.
6- Comprehend integrated marketing communications and the importance of
having marketing function as a integrated system within the firm, attempting
to influence uncontrollable environments in the marketplace, such as
competition, technology, the economy.
7- Recognize that the total product is made up of many elements
8- Explain how the product life cycle affects the development of new
products and the management of existing products.
9- Demonstrate the use of an example showing how new product planning
and development is a necessary function to survive in today's dynamic
marketplace.
10- Explain how product classifications aid management in developing
marketing strategies.
11- Acknowledge that effective package design and branding are key factors
in product marketing success.
12- Describe the importance of pricing and various pricing policies and
practices used within the channels of distribution.
13- Explain the role of promotion in the marketing mix.
14- Identify marketing distribution systems commonly used in the movement
of goods from producers to users.
15- Demonstrate an understanding that middlemen are vital links in the
channels of distribution, connecting the producer with its customers.
16- Describe the importance of retailing in the American economic system.
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17- Describe the components of a marketing information system and the role
of marketing research within it.
18- Appreciate the growing importance of international marketing in relation
to the health of the American economic system. Use the Internet as a vehicle
for gaining a broader understanding of cross-cultural barriers/differences in
conducting international marketing.
TEXTBOOK
The text we will be using for this course is Marketing, 3rd edition, by Grewal
and Levy. This 2012 edition represents the latest concepts in the field of
marketing. You may purchase the textbook from the Prince George’s
Community College Bookstore.
Bookstore hours are:
Mon.-Fri.: 8am -7pm
Sat: 8am - 1pm
Required Textbook:
Title: Marketing, 3nd edition
Author: Grewal and Levy
Publisher: McGraw-Hill
ISBN: 0-07-802883-3
Exams
We will be using one of the most common tools for assessing how much of
the information presented has been retained and understood...thus, the
common exam. Exams are used to test many different facets of the
educational process. In this course the purpose of the exams will be to
determine how well you are learning the language of Marketing and how to
apply that language in a real-life scenario. Any new arena we enter demands
that we understand the language before we can fully take advantage of the
valuable experiences it has to offer. Therefore, in this course you must learn
the language through the vocabulary words as an aid to understanding how
to apply the marketing principles you learn.
The Exams are multiple-choice. The type of multiple-choice question used in
the exams is application oriented, which require the development of critical
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thinking skills. To be able to answer this type of question you must have an
integrated, working understanding of the chapter material. The question is
presented as a real-life scenario. To answer this type of question you must
have taken the time to learn the key terms and key marketing principles in
the chapter from an application perspective. Then you must be able to
integrate them in a way that will allow you to extrapolate the answer.
To prepare for the multi-chapter exams you are required to take a short
weekly chapter quiz. You will find the quizzes in the weekly Assignment
folders in the Blackboard portion of this class. In addition, you will also have
an opportunity to further hone your understanding of the course material by
participating in the In-Class activities designed to help you think about
marketing from a real-world application perspective.
Chapter Case Study
Each week there is a case at the end of each chapter. The case gives you the
opportunity to evaluate what you understand from what you read in the
chapter. After reading the case, it is your assignment to give good, creative
answers to the questions assigned to the case. When you complete the
assignment email your answers to me.
Current Events
The world of Marketing is a dynamic world of new product offerings and new
target markets. The best way to learn about the material in this course, and
make it come alive, is to stay current with the daily events that are occurring
in the world of Marketing. For this assignment you can research your current
event article from any source, such as: Internet, magazines, newspapers,
Television, business blogs, etc. When you find a current event article that is
of interest to you report your findings by answering the questions below.
It is imperative that you write each question, then your answer, as opposed
to just posting a single paragraph. Also, it is important that you understand
that I am looking for a flow of good critical, creative thinking. Just throwing
down a few sentences just to “get the assignment over with” is
unacceptable. So, read the article and formulate a good, well-written report
answering the questions below. You will summarize the key points of the
article and post your summary in the Current Event Discussion Board.
HINT: Read questions 3 & 4 so that you have them in mind when looking for
an article. You MUST answer these questions. I stress this because students
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love to answer these questions with a simple “no new trends,” and, “no
sales/marketing principles found.” These answers are unacceptable.
1- Give a brief summary of the highlights in the article. This needs to be
enough for me to be able to understand what the article is about just as if I
had scan it.
2- What is it about this article that inspired you to choose it? This is where
you share your personal thoughts.
3- What new trend in sales/marketing is evident in this article? Briefly
explain it for us. Caution: You cannot answer “none” or “no trend found.”
4- Identify an sales/marketing principle from the textbook in this article?
Briefly explain. Again, caution: You cannot answer “none” or “no
sales/marketing principle found.”
5- Share your personal opinion, perception, suggestion, or evaluation about
some point in the article.
To Get Full Credit for the Current Event Assignment You Must:
1- First type the question and then the summary of your findings after the
question.
2- I will be grading your answers on the substance and depth of your
insights. Meaning, I am looking for evidence that you did research the
current event and have thought through your response.
3- Post your summary in the Discussion Forum for this week's Current Event
Assignment.
4- To get credit you must complete this assignment and post it in the
appropriate Discussion Forum within the week in which it is assigned.
E-Mail Policy
I am receiving so much e-mail that I want to be able to quickly identify the
e-mail that is coming from my students. The quicker I can identify and
separate you from the rest of my e-mail, the quicker I can respond to your
request. So, to help me serve you better and quicker please use the
following guidelines when sending e-mail to me.
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1- In the subject area, enter BMK 2510 Online. This is critically important to
identify in which of my four online MKG classes you are enrolled. Also, clearly
identify the topic of your e-mail. For example:
A. BMK 2510 Online: Question about __________
B. BMK 2510 Online: Comments about __________
C. BMK 2510 Online: Homework Assignments __________
2- USE ONLY STANDARD ENGLISH ALWAYS! This rule refers to the use of
standard English in all areas of our communication, whether it is emails or
Discussion Board postings. I know this is not an English writing course, but it
is a course which requires you to practice and develop good writing skills.
You will find that in business or in any area of your professional and personal
life, good writing skills will greatly improve your chances of $ucce$$. So,
view this class as an opportunity to develop your written communication
skills.
3- Always use a greeting and a closing in your e-mails, and remember to
sign them with your name as it appears in my roster (sometimes I cannot
tell who wrote me because sender's e-mail address contains an alias).
4- Never use only capital letters or only the lower case. Paragraph your
writing according to the ideas you write.
5- I typically check e-mail two times per day.
6- If your emailed question requires a lengthy explanation/response from
me, I will respond within twenty four (24) hours. If your e-mail is a quick
question or comment, I will respond as soon as I read it. Again, I normally
read my email twice a day.
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GRADING CHART
Exams/Projects
Point Value
Exam 1 (Chapters 1,2,3)
45 points
Exam 2 (Chapters 5,6,7)
45 points
Exam 3 (Chapters 8,9,10)
45 points
Exam 4 (Chapters 11,12,13)
45 points
Exam 5 (Chapters 16,18,19)
45 points
Weekly Chapter Quizzes
233 points
Current Events (13 @ 10 pts)
130 points
Chapter Cases (13 @ 10 pts)
130 points
TOTAL
718 points
Grading Scale
Grading Scale
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A = 718 - 640 points (100% - 90%)
B = 639 - 570 points (89% - 80%)
C = 569 - 500 points (79% - 70%)
D = 499 - 430 points (69% - 60%)
F = (Below 430 points)
The Grading Scale above provides you with a clear picture of how your
participation in each area of the course will impact your total grade. Please
review each segment of the Grading Scale very carefully so that you will
understand the importance of completing each assignment with the utmost
diligence and within the designated time frame.
Exams
Each exam will be multiple choice questions. Each question in each exam is
worth 1 point toward your final grade.
Weekly Chapter Quizzes
In each weekly Assignment folder is a chapter quiz. You must complete the
quiz within the week it is assigned.
Electronic Current Events
Each week you are required to find a current event about Marketing that you
find particularly interesting. You will summarize the main points as outlined
in the weekly folder and post it in the Discussion Board labeled This Week's
Current Events.
Chapter Cases
Each week there is a chapter case assignment. The purpose of this
assignment is to give you an opportunity to “apply” what you learned from
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the chapter by answering the questions at the end of the case.
Just a few things to be aware of when submitting your answers for Chapter
Cases and Current Event assignments:
I am looking for critical and creative thinking in your answers. This kind of
answer should include your own thoughts and opinions. In addition, an
answer that is demonstrating critical and creative thinking cannot be
achieved in one or two sentences. This kind of in-depth thinking requires
several sentences to express a complete thought. An answer with just a
couple of sentences usually is not a complete answer. Read the article on
CRITICAL THINKING under the COURSES RESOURCES tab to get an
explanation of critical thinking.
Attendance
For a detailed explanation look under Course Policies in the Syllabus tab in
Blackboard.
How To Work The Point System
Please note that the point system is very straight forward. If an assignment
is worth 5 points and you do it well you receive 5 points. If you do not do the
assignment or you do it poorly, you receive no points. At the end of the
semester you merely add up your points and that is your final grade. There
is no guess work. You have control of your grade by making sure you take
the exams on-time and complete and hand-in the assignments on-time.
Q GRADES: Students are expected to attend and participate in class
activities. Students who either never attended the class or who ceased
attendance during the first 20 percent of the course will be assigned a “Q”
grade by the instructor. The Q grade is a final grade and will not be replaced
with a different grade at a later time. Although the Q grade will not impact
students’ GPA, the issuance of a Q grade will likely decrease students’
financial aid awards.
HOW ASSIGNMENTS ARE TO BE SUBMITTED: Each assignment has an
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explanation of how, where, and when to submit assignments.
The purpose of this chart is to give you a single place to see the whole
semester at a glance for chapter assignments, exam dates, and what
chapters are covered by the exams. For a complete view of all the
assignments due each week go to the Weekly folders under ASSIGNMENT.
For a complete view of all the assignments due each week go to the Weekly
folders under ASSIGNMENT in Blackboard.
Week
Week 1
Week 2
Chapter
Chapter Topic
Introduction
Becoming familiar with the
Blackboard environment.
Introduce yourself online. Meet your
classmates online in the Cyber
Lounge and Discussion Board.
Chapter 1
Overview of Marketing, Pg. 5
Chapter 2
Developing Marketing Strategies
and a Marketing Plan, Pg. 33
Chapter 3
Marketing Ethics, Pg. 83
Chapter 4
Analyzing the Marketing
Environment, Pg. 115
Chapter 5
Consumer Behavior, Pg. 141
Exam #1
Chapters 1,2,3
Chapter 6
Business-To-Business Marketing,
pg. 171
Week 3
Week 4
Week 5
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Chapter 7
Global Marketing, Pg. 193
Chapter 8
Segmentation, Targeting, and
Positioning, Pg. 229
Exam #2
Chapters 5,6,7
Week 6
Week 7
Chapter 9
Marketing Research, Pg. 259
Week 8
Chapter 10
Product, Branding & Packaging
Decisions, Pg. 295
Chapter 11
Developing New Products, Pg. 327
Exam #3
Chapters 8,9,10
Chapter 12
Services: The Intangible Product,
Pg. 359
Chapter 13
Pricing Concepts for Establishing
Value, Pg. 387
Chapter 14
Strategic Pricing Methods Pg. 413
Exam #4
Chapters 11,12,13
Chapter 15
Supply Chain Management, Pg. 441
Chapter 16
Retailing & Multichannel Marketing,
Pg. 473
Chapter 17
Integrated Marketing
Communications, Pg. 507
Week 9
Week 10
Week 11
Week 12
Week 13
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Chapter 18
Advertising, Public Relations, and
Sales Promotion, Pg. 535
Week 14
Chapter 19
Personal Selling & Sales Mgmt, Pg.
565
Week 15
Exam #5
Chapters 16,18,19
New! myPGCC: Use myPGCC to provide quick access to Blackboard, Owl Alert, Owl
Link, Owl Mail, PGCC news, information, student events and more. Access myPGCC at
my.pgcc.edu or from www.pgcc.edu. Log in using your Owl Link user ID and password.
New! BLACKBOARD LOGIN:
Blackboard is a Web-based program that serves as the college's online classroom. You
will use Blackboard to communicate with your instructor, to see your course materials,
to submit assignments and to discuss the course with your classmates.
To log in to your Blackboard course, please follow these steps:
1. Go to the Prince George's Community College Blackboard Web site which is
located at http://pgcconline.blackboard.com. NOTE: There is no "www" in the
Blackboard address.
PGCC Students must log in to Blackboard using their Owl Link user ID and
password.
Howard Community College Students will receive instructions for
requesting a PGCC Blackboard account from their instructor. Once the
account is requested, the student will receive an email (to their HCC student
email address) from eLearning Services with login information.
2. Type your Owl Link user ID and password into the Blackboard login box. If your
login is successful, you will see the PGCC Blackboard Homepage. In the module
labeled "My Courses,” you will see the course(s) in which you are enrolled. Click
on the course name to access your Blackboard course.
Need help?
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

Need technical assistance? Visit the eLearning website at
http://www.pgcconline.com
Other questions? E-mail [email protected]
IMPORTANT COURSE AND REGISTRATION DATES:
Log in to myPGCC from my.pgcc.edu or from www.pgcc.edu for updates and
announcements.
No classes – College closed – Labor Day
Saturday-Monday, September 35
Last day to apply for fall graduation
Thursday, September 15
Last day to change from “credit to audit” or “audit Friday, September 23
to credit” for full-semester classes
Last day to withdraw from first half-semester
classes
Wednesday, October 5
Registration for Intersession 2012 begins
Monday, October 24
No classes – College closed – College Enrichment Tuesday, October 25
Day (except Laurel College Center)
Last day to withdraw from full semester classes
Friday, November 18
Advance registration for spring 2012 begins
Monday, November 21
No classes – Start of Thanksgiving Break
Wednesday, November 23
No classes – College closed – Thanksgiving
Break
Thursday-Sunday, November
24-27
Last day to withdraw from second half-semester
classes
Wednesday, November 30
Advance registration for spring 2012 ends
Wednesday, November 30
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Open registration for spring 2012 begins
Thursday, December 1
Final exam period/last week of fall 2011 classes
Friday-Thursday, December 915
College Closed – Winter Break
Thursday-Wednesday,
December 22-January 4
Spring 2012 semester begins
Monday, January 23
New! Refund Schedule
Students enrolling on or after the course start date will not be dropped for
failure to pay but will be accountable for all costs.
Students who wish to avoid paying anything for a course must drop it prior
to its 100% refund deadline:
For courses longer than five weeks in
length, the following refund periods
apply:
For courses five weeks or shorter, the
following refund periods apply:
Course dropped prior to the start of class:
100% refund
Course dropped prior to the start of class:
100% refund
Course dropped on the 1st or 2nd calendar
day before midnight: 100% refund
Course dropped on the 1st or 2nd calendar
day before midnight: 100% refund
Course dropped on the 3rd through the 9th Course dropped the 3rd calendar day
calendar day before midnight: 75% refund before midnight: 75% refund
Course dropped on the 10th through the
14th calendar day before midnight: 50%
refund
Course dropped the 4th calendar day or
later: No refund
Course dropped the 15th calendar day or
later: No refund
DELAYED COLLEGE OPENINGS:
When the college announces a delayed opening, all classes with at least 45 minutes of
class time remaining at the time of the opening will be held. For example, in the
event of a 10 a.m. opening, a 9:30-10:45 a.m. class will be held. This procedure
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applies to all credit classes. To sign up for text alerts such as school closings and
delays, log in to myPGCC from my.pgcc.edu or from www.pgcc.edu and click Owl
Alert Notification System on the Bookmarks tab. Owl Alert is the college’s instant
messaging and email notification system.
DISABILITY SUPPORT SERVICES (use text provided below)
Students requesting academic accommodations are required to contact the Disability
Support Services Office (B-124) or call (301) 322-0838 (voice) or (301) 322-0122
(TTY) to establish eligibility for services and accommodations. Students with
documented disabilities should discuss the matter privately with their instructors at the
beginning of the semester and provide a copy of their Student/Faculty Accommodation
Form.
CIVILITY STATEMENT (use text provided below)
To promote a community of scholarship and civility, everyone at Prince George’s
Community College is expected to be respectful, tolerant and courteous towards others
at all times, adhere to college policies and procedures, and respect college property.
Creating a culture of civility both inside and outside the classroom is everyone’s
responsibility.
CODE OF CONDUCT (use text provided below)
The Prince George's Community College Code of Conduct defines the rights and
responsibilities of students and establishes a system of procedures for dealing with
students charged with violations of the code and other rules and regulations of the
college. A student enrolling in the college assumes an obligation to conduct
himself/herself in a manner compatible with the college's function as an educational
institution. Refer to the 2010-2011 Student Handbook, beginning on page 38, for a
complete explanation of the Code of Conduct, including the Code of Academic Integrity
and the procedure for dealing with disruptive student behavior.
CODE OF ACADEMIC INTEGRITY (use text provided below)
The college is an institution of higher learning that holds academic integrity as its
highest principle. In the pursuit of knowledge, the college community expects that all
students, faculty, and staff will share responsibility for adhering to the values of
honesty and unquestionable integrity. To support a community committed to academic
achievement and scholarship, the Code of Academic Integrity advances the principle of
honest representation in the work that is produced by students seeking to engage fully
in the learning process. The complete text of the Code of Academic Integrity is in the
2010-2011 Student Handbook (pages 40-42) and posted on the college's website.
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ACADEMIC PROGRAMS AND SERVICES:
Log in to myPGCC from my.pgcc.edu or from www.pgcc.edu to access more
information on Academic Programs and Services.
Collegian Centers
The College’s Collegian Centers provide a “place to belong” outside of the
classroom. They bring students in particular disciplines together for co-curricular
activities and opportunities:

Administration of Justice – for students interested in criminal
justice, corrections, forensic science, and paralegal/pre-law
Email: [email protected]
301-322-0753

Bernard Center – for students interested in business
management and accounting
Email: [email protected]
301-322-0554

Health Sciences Collegian Center – for students admitted
to any of the Health Sciences programs
Email: [email protected]

Humanities – for students interested in art, communication,
English, language studies, music, philosophy, and theatre
Website: http://academic.pgcc.edu/hcc
301-322-0585
Email: [email protected]

PSE – for students interested in psychology, sociology, and
education
Website: http://academic.pgcc.edu/psecc
Email: [email protected]
301-322-0555

STEM – for students interested in science, technology,
engineering, and mathematics
Website: http://academic.pgcc.edu/scc
301-322-0595
Email: [email protected]
301-386-7574
Faculty Mentoring Program
Marlboro Hall, Room 2038
301-386-7587
Through the Faculty Mentoring Program, first-time, full-time students are paired
with PGCC faculty who serve as mentors. Mentors share their knowledge and
expertise to help students enhance their education, advance in their careers, and
build supportive networks. The goal of the Faculty Mentoring Program is to
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improve the retention, engagement, and graduation rates of students in a learningcentered environment.
Hillman Entrepreneurs Program
Marlboro Hall, Room 2051
http://academic.pgcc.edu/hillman/
301-322-0700
The Hillman Entrepreneurs Program is an innovative educational initiative tailored
to the needs of transfer students who begin their studies at Prince George’s
Community College and complete their bachelor’s degrees at the University of
Maryland, College Park. The four-year Hillman Entrepreneurs Program is a
scholarship program targeted to students who have an interest in entrepreneurship
and an enthusiasm for starting a business venture or leading a company.
Honors Academy/Program
Marlboro Hall, Room 1087
301-322-0433
http://www.pgcc.edu/prospective/areasofstudy/specialprograms/honors
program.aspx
The Honors Academy admits academically outstanding honors students who are
interested in a rigorous program of academic excellence, intellectual development,
leadership, and community service. Prince George's Community College’s Honors
Program promotes students’ intellectual growth and enrichment.
International Education Center
Lanham Hall, Room 221
http://academic.pgcc.edu/internationalcenter/ 301-322-0750
The International Education Center provides academic support and assistance to
students who need help with courses or with understanding the American higher
education system. The Center brings international and American students together
for learning enrichment activities, including a variety of discussion forums that
foster awareness and understanding of cultural issues.
Service-Learning
Lanham Hall, Room 225
301-322-0713
The Service-Learning Program encourages the development of civic responsibility
through students’ participation in service projects within the community that
support their academic objectives. Through service-learning, students learn actively
by applying principles learned in the classroom while developing critical reflective
thinking as well as personal and civic responsibility.
CAMPUS RESOURCES AND SERVICES:
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Student Development Services
Student Development Services offers programs that provide students with
academic and career advising, personal counseling, and mentoring. For more
information, log in to myPGCC from my.pgcc.edu or from www.pgcc.edu, or call
301-322-0886, or check the college website:
http://www.pgcc.edu/current/academicresources/studentdevelopment
services
Computer and Learning Labs
Office
Location
Phone
Hours of Operation
Marlboro Learning
Lab
Marlboro Hall
Room 2129
301-3220503
Mon.-Thurs.: 8 am –
8:45 pm
Fri.: 8 am – 3:45 pm
Sat.: 8:30 am – 2:45
pm
Sun.: 10 am – 1 pm
Math Learning
Center
Marlboro Hall
Room 3104
301-5835257
Mon.-Thurs.: 9 am – 8
pm
Fri.: 9 am – 5 pm
Sat.: 9 am – 2 pm
Sun.: Closed
Open Computer Lab
Bladen Computer
Center
Bladen Hall
Room 104
301-3220999
Mon.-Thurs.: 8 am –
10:15 pm
Fri.: 8 am – 5 pm
Sat.: 9 am – 4:45 pm
Sun.: Closed
Open Computer Lab
Center for
Advanced
Technology
Center for
Advanced
Technology
Rooms 101 and
201
301-3220999
Ext. 9091
Mon.-Fri.: 8 am – 10:15
pm
Sat.: 9 am – 4:45 pm
(first floor only)
Sun.: Closed
Other Resources, Services, and Academic Support
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Office
Location
Phone
Hours of Operation
Academic Advising
Bladen Hall
Room 124
301-3220151
Mon.-Thurs.: 8:30 am –
8 pm
Fri: 8:30 am – 5 pm
Sat.: Closed
Sun: Closed
Academic Advising Website:
http://www.pgcc.edu/current/academicResources/academicAdvising.a
spx
Office
Location
Phone
Hours of Operation
Bookstore
Largo Student
Center
Room 116
301-3220912
Campus Police
Facilities
Management
Building
301-3220666
24 hours, 7 days a week
College Life Services Largo Student
Center Room 149
301-3220853
Mon.-Fri.: 8:30 am – 5
pm
eLearning Services
301-3220463
Mon-Tues
9:00 am –
7:00 pm
Wed-Thurs 9:00 am –
5:30 pm
Friday
9:00 am
– 4:00 pm
There are extended and
Saturday hours at the
beginning of the
semester.
Please call or check
website to confirm.
Bookstore Website: http://www.pgccbookstore.com
Accokeek Hall
Building
Room 346
Mon.-Fri.: 8:30 am – 8
pm
Fri.: 8:30 am – 5 pm
with phone support
available until 9 pm
eLearning Services Website: www.pgcconline.com
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Course Syllabus
Page 21
Library
Accokeek Hall
First and Second
Floors
301-3220476
Mon-Thurs.: 8:00 am –
8 pm
Fri.: 8:00 am – 5 pm
Sat.: 10 am – 3 pm
Sun.: Closed
Library Website:
http://www.pgcc.edu/current/academicresources/library.aspx
Testing Center
(Student
Assessment
Services)
Bladen Hall
Room 100
301-3220090
Mon-Thurs.: 8:30 am –
8:30 pm
Fri.*: 8:30 am – 4:30
pm
Sat.: 9 am – 3:30 pm
Sun: Closed
No additional students
will be admitted for
testing 30 minutes prior
to the posted closing
time.
*On the first Friday of
each month, the Center
closes at
2:30 pm with no
admittance
after 2 pm.
Testing Center Website: http://academic.pgcc.edu/sas/index.html
Tutoring and Writing Bladen Hall
Centers
Room 107
301-3220748
Mon-Thurs.: 8:30 am –
8:30 pm
Fri.: 8:30 am – 4:30 pm
Sat.: 8:30 am – 3:30 pm
Tutoring and Writing Centers Website:
http://www.pgcc.edu/current/academicresources/tutoringwriting.aspx
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