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Todd Baker 5346 Felicia Street Camarillo, CA 93012 (805) 558-2855 [email protected] PROFESSIONAL SUMMARY Marketing professional with innovative online and offline project management experience. Creatively Analytic personality Deep understanding of: o Project management Exceptional communication skills o Creative assets Project Management o Social Media Keen analytical sense o Product development Extensive hands-on knowledge in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver) and Microsoft Suite (Excel, Word, Outlook, Powerpoint). BUSINESS EXPERIENCE Marketing Manager - Email – 2014-Current ForwardLine Financial – Woodland Hills, California Manage all transactional, trigger and targeted email campaigns, Marketo Certified. Graphic Design; eBook, Landing pages, Responsively Designed emails and landing pages, HTML, CSS, collateral development, Online form development. Managed development of online application email drip campaign, and Marketing Automation through Marketo. Senior Marketing Manager - Email – 2012 – 2014 TrueAction – An Ebay Company – Los Angeles, California (remote) Project manager for email and online marketing campaigns. Managing Self Service and Full Service clients through eDialog and GSICommerce. Provided SME support for clients loading content to EDialog. Built, project managed and Quality Control on marketing emails, audience builds, drip campaigns and reporting (Omniture, ReturnPath, etc.) Worked in product development and developed products that matched client specs working with internal teams and third party vendors. Clients included Roxy, Quiksilver, Calvin Klein, Speedo, DC Shoes, Mattel, Radio Shack, Sports Authority, Sport Chek (Canada) and more. Marketing Consultant - October, 2009 - Current Self – All forms of marketing consultation, project development and design consultation and contract work for a wide variety of companies. Consulting on several marketing and design project across a variety of industries; Medical, high-tech, online, adventure racing, insurance, construction and many more. Working on projects like: Social media marketing and analysis Website development/management Graphic design and collateral development Branding Email marketing Marketing business plans Ad creation and publication Trade show design and management Presentations Campaign reporting metrics and analysis. Recently contracted with LuxeYard.com – Consulting on their daily email marketing model, developing new touchpoints and communications based on preference and providing analysis. Transamerica - Onboarding Exact Target with Salesforce integrated with an email marketing communications tool. Planet Green, helping to create cohesive online branding and creative assets. I am also consulting with various other clients for various online initiatives. I recently worked with Yahoo! in transitioning their advertiser from the Yahoo Marketing to Bing’s AdCenter. Marketing Project Manager - February 2007 – October, 2009 Peak Performance – Leader in automotive CRM provider; including; direct mail, call center and online communications Project manager of email communications tool for internal and external users as well as social media communications. Email campaign contributed over $2.35M per year. Product achieved nearly a 50% take rate by Peak dealers and follow through to OEMs. Clients include: GM, Land Rover, Jaguar, MINI, Volkswagen, Audi, Suzuki, Mitsubishi, Hyundai and Volvo. Identified key vendor partners, negotiated contracts and managed relationships. Provided subject matter expertise for training and corporate communications. Cultivated e-Marketing team by mentoring the email marketing group (strategists, project managers, designers, developers and QA/QC) from planning and strategy through execution and measurement. Created Standard Operating Procedure Manual and templates for future marketing processes Revamped holiday campaign increasing recurring revenue, by incorporating Fall, Spring, and Summer into the existing Winter Campaign workflow. Expanded existing holiday campaign to include year round seasonal campaigns. Incorporated the e-Marketing and call center tools into the campaign. Led the holiday campaign cross functional team Provided creative support and direction. Implemented and managed all social marketing communication plans. Introduced communication schedule and provided project analysis Provided benchmarking data to support decisions. Facebook, Twitter and LinkedIn presence, advertising and overall communication plans. Provided a renovation of the corporate website and established Standard Operating Procedures manuals. Marketing Director - November 2005 – January 2007 The Ventura Group – a division of Education Management Corporation (EDMC) Conglomerate of 3 diverse product lines, based in California with, providing educational opportunities to mental health and teaching professionals. Directed and project managed all online and offline marketing efforts for all three divisions of the business. Provided direct and email marketing best practices, website enhancements, CPC, SEO, SEM and campaign analysis. Provided all creative production and vendor management for advertising, communications, trade show and collateral development. Identified and managed external vendors for printing and competitive marketing initiative, resulting in better than 35% reduction of production costs for preparation materials, packaging, and sales tools. Managed marketing services group providing creative direction and production assistance for: collateral creation, sales tools, website creative and management. Marketing Manager - February 2002 – November 2005 Holga, Inc. Van Nuys, California - a division of HON Industries Industry leader in high density mobile aisle systems and traditional office furniture. Managed vendor and affiliate furniture dealer relationships, reducing event costs by marketing spend 67% for shared events and reduced vendor costs by more than 25% by combining resources. Responsible for establishing and maintaining functional marketing plan and managing all marketing projects while increasing brand awareness. Revitalized corporate brand through development of collateral, photo shoots, website, trade shows, advertising, public relations, corporate events, showroom design and layout, direct mail programs and communications Initiated marketing plans for selling and marketing to governmental agencies (GSA contract) - Negotiated federal and local (state) government contracts - Managed GSA Specific account communications EDUCATION MBA, California Lutheran University 2009, Thousand Oaks, California – Magna Cum Laude BA, Arizona State University 1996, Tempe, Arizona – Cum Laude, Golden Key National Honor Society.