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CHANDAN ANAND
No. 93, 16th Main, 17th F Cross, B.T.M. Layout 2nd Stage, Madeena Nagar, Near Madeena Masjid, Bangalore 560076
Contact: +91 9646614710; Email: [email protected]
SENIOR SALES/MARKETING & BUSINESS DEVELOPMENT PROFESSIONAL
Offering over 15years of Consistent success, providing strategic & operations leadership in uniquely challenging situations;
seeking senior level assignments across the Pipe Manufacturing/ Bath Fittings/ Plumbing Related Companies/ Ceramics & Tiles
Manufacturing or any other Universal Trade Manufacturing Units
PROFILE
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Competent, diligent and result oriented Professional, offering over 15 years of experience in the areas of Marketing,
Sales & Business Operations. Currently spearheading functions as Manager Sales with Zoloto Industries, Bangalore
(Karnataka).
Leverage keen analysis, insights and team approach to drive organizational improvements and implementation of
best practices, adept at working in high pressure environments with strict deadlines and multiple deliverables. Deft in
mapping business dynamics with impeccable track record of delivering superior performances under demanding work
environments
Proficiency in translating functional experience for Marketing, Business Development & Marketing Strategies &
Intelligence, Development of New Client Accounts, Requirement Mapping and Relationship Management.
Perfect team manager having ability to lead cross-functional teams and integrate efforts to maximize operational
efficiency. Proficient in striking perfect coordination, ensuring bottleneck-free work execution. An all-rounder intellect
blending leadership skills with sound business practices to achieve turn around growth.
Cost effective professional, recognized for high professional merit & excellence in the entire career, ensuring
customer satisfaction by achieving performance parameters delivery & quality norms. Armed with strong analytical
and problem solving skills. Superior communication and interpersonal abilities.
Core Competencies
Strategy, Vision & Mission Planning  Market Intelligence & Reporting  Marketing/ Business Development  Relationship
Management  Sales & Marketing  Channel Management  Dealer Management  Liaison & Networking  Brand
Management  Team Building  Cross Functional Coordination
CAREER GLIMPSE
ZOLOTO INDUSTRIES, BANGALORE (KARNATAKA)  since Sep’06
Manager - Sales
Key Clients Handling: L&T Constructions  Sobha Developers  Sobha Projects  Sattva Group  Puravankara Projects Ltd
 Brigade Group  Santech Engineers Pvt Ltd  Sterling & Wilson Pvt Ltd  Prestige Estates Projects Ltd.
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Key Responsibilities
Implementing the marketing strategy that fulfill the objectives, maximizes revenues, profits and market share of the
company while streamlining overall operations pertaining to business development.
Spearheading efforts in handling dealers & sub dealers network of Karnataka. Responsible for putting the stall at high
end exhibitions related to plumbing, industrial & HVAC.
Developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying
dynamic and flexible; judiciously overseeing channel management & demand forecasting.
Judiciously taking proactive measures relating to factors impacting business development in order to grab the
opportunities and providing valuable inputs for fine tuning the sales and the marketing strategies; involved in
generating inquiries & target potential clients to build & maintain working relationship.
Conducting detailed market research and feasibility study to analyze the latest market trends and track the
competitor’s activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies;
reviewing and interpreting competition after in-depth analysis of market information.
Playing a pivotal role in vision building, goal setting and restructuring of the organization along with client relationship
management; deftly involve in networking with influential stake holders to build business relationships.
Developing new profitable business, analyzing latest marketing trends and tracking competitor’s activities and
providing valuable inputs for fine tuning sales & marketing strategies
Preparing strong and reliable MIS reports for facilitating the decision making process and liaison with Management for
extensive market penetration.
Attending trade shows & exhibitions around the country. Organizing special sales projects, such as new products
introduction, sales promotion & advertisement etc.
Rationalizing the manpower for proper execution of marketing and business development while achieving the optimal
balance between top line and bottom line performance and shouldering full P&L responsibility for overall product
positioning and sales operations.
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Organizing sales promotional activities in a competitive scenario such as campaigns and events and other business
development activities as a part of market development effort while registering profitable business.
Attainments
Credentials of being promoted to Area Sales Manager & then rose to the position of Manager Sales.
Accredited for successfully handling Himachal Pradesh, J&K, and entire Kerala & Karnataka region.
KOHINOOR TEXTILE INDUSTRIES, NEW DELHI  May’02 – Aug’06
Sales Executive
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Key Responsibilities
Accountable for handling distributor’s network & fabric exporters of Delhi & NCR.
Analyzed latest market trends, tracked competitor’s activities and provided valuable inputs for fine tuning sales &
marketing strategies as well as achieved top line and bottom line profitability.
Forecasted product requirement by analyzing market and competitors, regularly aimed at achieving best possible
revenues for diverse product line; managed retails as well as key accounts.
Identified and appointed new channel partners to enhance business development through formal presentation, while
worked closely with the sales channel to ensure target achievements.
Managed the team while training sales team at dealer’s end to enhance overall efficiency and productivity in terms of
sales turnover and activation targets.
SCHOLASTIC PORTFOLIO
B.Com; 2002
Delhi University
Computer Proficiencies: Microsoft Office (Word, Excel & Outlook)
Date of Birth: 31st July 1980
Linguistic Abilities: English, Hindi & Punjabi
Permanent Address: H.No.2, Street No.7, Shaheed Udham Singh Nagar, Amritsar 143001
References: Available on Request