Download Free Business Sessions

Free Business Information Sessions October - December
2016
Free Business Information Sessions Oct/Nov/Dec 2016
Please find below a list of upcoming expert delivered business information sessions from
Business Sheffield. All events are free of charge. For further information or to reserve yourself
a place simply call the Gateway on 0800 043 55 22 or 0114 224 5000.
Business Sheffield also runs a series of start-up workshops for anybody in the early stages of
starting up. These are run regularly, contact the gateway to book.
Free Business Information Sessions October, November and December 2016
Please find below a list of upcoming expert delivered business information sessions from Business
Sheffield. All events are free of charge. All our information sessions are suitable for businesses
already trading and those suitable for pre starts are highlighted below. For further information or to
reserve yourself a place simply call the Gateway on 0800 043 55 22 or 0114 224 5000.
Business Sheffield also runs a series of start-up workshops for anybody in the early stages of
starting up. These are run regular please contact the gateway to book.
Start-Up Marketing & Sales – 10th October/15th November (Ideal for Pre-Starts)
Without effective marketing there will be no sales, and without sales no business can survive. This
workshop explores the need for a strong brand, understanding your customers and how to reach
them using key messaging and compelling marketing material. The second half deals with how to
close business using the consultative sell. This workshop is the ideal precursor to the Marketing
Fundamentals workshop.
Social Media – 14th October/9th December
The session covers how mainstream social media platforms can be used as a way to promote your
business. The session focuses on Twitter, Facebook and LinkedIn and covers top tips, tricks and
strategies on how to grow your social media presence.
Maximising your website – 20th October
This session is designed to help organisations and individuals to gain more business from their web
presence. It covers driving traffic to your website via SEO including long-tail keywords, click bait,
backlinks, internal links and using Google Webmaster and Analytics. It also looks at using social
media to attract visitors.
It will show you how to convert website traffic into leads and sales, with advice on influencing your
visitors actions, creating urgency, the art of writing good text, the power of FAQ’s and customer
reviews and ways to capture visitor details.
Marketing Fundamentals for your Business – 25th October/21st November (Ideal for PreStarts)
This workshop builds on the Start-up Marketing and Sales workshop. In it we look at the 7 P’s of
marketing, how to formulate a marketing strategy, explore routes to market, tactics and more. It also
looks at understanding your business and marketing goals, so that an effective marketing plan can
created. Finally we ask you to bring along a piece of your own marketing material, a leaflet, a
business card, or we can look at your website, and have a fun, constructive brainstorming session to
see how things could be made more impactful.
Retail Insights Course 1 – 26th October
Delivered by a retail expert with many years’ experience of working for some of the largest
retailers. Topics include • Discover fascinating facts and metrics about the retail industry in general
• Understand the relationships between your product, market and customer before you commit to
marketing strategies
• Learn how to market your business more effectively to the right people, in the right place at the right
time at the lowest cost
•Gain an understanding of how to interface and use media to your advantage as part of your overall
marketing strategy
Creating a Brand – 2nd November
This session looks at the importance and advantages of having a strong brand. The workshop will
take you through what constitutes a brand, how to understand your own brand, its identity, style and
tone of voice, and includes several thought provoking branding exercises. It includes a case study to
explain some of the principles discussed and finally shows you how to use your brand.
Terms and Conditions – 8th November
The session will cover the key things to consider when putting together terms and conditions for your
customers or other businesses that you contract with. The session is ideal for anyone who is close to
trading or trading and needs robust terms and conditions in place. Topics include Why do you need terms and conditions?
• Types of things to include
• Sales of goods terms
• Terms of service
• Terms and conditions of credit
Introduction to HR Processes – 10th November
A whistle stop tour of HR related issues and how to deal with them. For anybody who is employing or
recruiting employees. Delivered by Peninsula. The Session will explain how you can easily manage
your HR issues effectively
Basic Book Keeping – 23rd November
Aimed at new start and young businesses who are undertaking their bookkeeping and accounts by
themselves.
Topics include • How to keep a sales ledger
• How to keep a purchase ledger
• How to keep a cash book
• How to reconcile the business cash and bank accounts
• Tips and hints on bookkeeping
• How to prepare and understand your profit and loss account
• Computerised and cloud accounting
Retail Insights Course 2 – 1st December
The course provides essential awareness for a supplier, wholesaler or small retailer considering
pitching their product to a large retailer. Discover the complex structures of large retailers and how
these interact and affect your potential pitch to them. Gain an understanding of how the major
retailers think, strategise and conduct their procurement requirements.
Learn how to approach negotiations with a major retailer and how to combat some of their more
onerous terms. Understand some lateral strategies for approaching or gaining entry to a large-scale
retailer. Topics include -
• Retailer structure & complexity
• Procurement & product to market understanding
• Negotiations
• How to get in/tactical entry
Employing People for the First Time – 8th December
There are many things to think about when you are employing people for the first time. If you don’t
have a full understanding of the requirements this could result in penalties and interest.
We aim to highlight the main questions that a business needs to ask itself when employing people for
the first time. Topics include • When do I need to tell HMRC I am employing people
• What do I have to tell HMRC
• What are my ongoing reporting requirements
• Do I need an accountant to prepare my payroll
• How do I pay my staff
• What is the national minimum wage
• Can I pay my employees expenses and benefits
• What is Real Time Information
• What is Auto enrolment
How to Sell Face to Face – 8th December
A workshop aimed at anyone whose business success depends on face-to-face selling and who
wants to improve their success rate from appointments. The session will cover pre-appointment
preparation, creating a good first impression, opening and keeping control of the meeting, questioning
techniques, features and benefits, objection handling, recognising buying signals, closing/agreeing
the next step and more.
Winning New Customers via the Telephone – 12th December
This workshop is aimed at businesses that sell to other businesses (as opposed to consumers) and is
ideal for anyone wanting to learn how to approach prospects and gain new business using the phone.
It looks at why so many of us are nervous of using the phone, dispels some of the myths and fears
associated with cold calling and gives advice and tips on all aspects of running a successful
telephone campaign.
The session culminates with the presenter making live cold calls to prospects, which delegates listen
to via headsets, with analysis and discussion of the outcomes.
Accountancy & Legal Drop in Sessions →
Free bookable appointments available – contact the Gateway for more information.