Download Terms of Reference

Terms of Reference
1. Position: General Manager, Marketing Division
2. Purpose of Post: This is a critical role within Bhutan Telecom, with responsibility
to devise, plan and implement a marketing strategy to meet organizational
objectives. This role also assumes responsibility for BT’s communication and
Public Relations (PR) strategy. The Marketing Division, for which the GM is
responsible, handles the entire marketing activities so as to influence customers
to choose the organization’s products over those of competitors.
3. Report to: The Chief Executive Officer
4. Management of: Marketing Division
5. Member of: Executive Committee
6. Main Job Tasks and Responsibilities
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Manage and coordinate all marketing, advertising and promotional activities of
the organization
Customer Relationship Management – the GM should perform the function of
championing customer relationship management in the organization. Based on
customer database and feedback, he/she should ensure excellent customer
service in order to build lasting relationships
Conduct market research to determine market requirements for existing and
future products
Analysis of customer research, current market conditions and competitor
information
Develop and implement marketing strategies which outline clearly how to
promote the organization’s products and services to its target market with the aim
of increasing sales volumes and maintaining a competitive edge over competitors
Expand and develop marketing platforms
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activities and results
Propose and manage the marketing budget
Report on return on investment and key performance metrics
Develop pricing strategy
Collaborate with other divisions for achieving overall targets
As member of the Executive Committee, participate in regular management
meetings and contribute to the development and implementation of strategies,
policies and procedures
Manage the employees within the Marketing Division. Assign duties and set
targets for staff and perform periodic performance evaluations
Identify new business opportunities – analyze market trends to identify
unexploited or new markets for the organization’s products and services
Instilling a marketing led ethos throughout the business and making customerfocused decisions
7. Key Competencies
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Excellent communication and analytical skills
Good presentation skills
Team-leadership
Organization and planning
Strategic thinking
Problem analysis and problem-solving
Think Creatively
Adaptability
Decision-making
Persuasiveness
8. Education and Experience
 Business or marketing-related degree. Possession of an advanced degree in
relevant area will be an advantage
 Have knowledge of a wide range of marketing techniques and concepts
 Possess at least 5 years experience in aspects of developing and managing
marketing strategies of which 2 years should be at the managerial level
 Proven experience in customer and marketing research and marketing skills
 Relevant product and industry knowledge
 Experience with relevant software applications
9. Employment Term and Remuneration
a) Employment Term:
The employment shall be taken on regular or contract
basis. If on contract, the initial term shall be three (03) years with possibility of
extension.
b) Remuneration:
be as below:
The remuneration of regular service or contract will
Regular
Contract
A5 (29450-735-47845)
a) Basic Monthly Pay – Nu.
Position Specific Allowance 30%
40,000
Fuel Allowance Nu.1500
b) Contract Allowance – 60%
All other entitlements as per Service
c) Fuel Allowance – Nu. 1,500
Rules Regulations of BTL.
d) PBVA – 10%
10. Applications:
To apply for the above position, please fill up the employment form and submit
your application with CV and other required documents (copy of academic
certificates, CID card, work experience, testimonials) latest by May 22, 2013 to:
The Chief Executive Officer
Bhutan telecom Limited
PO Box 134
Drophen Lam 2/28
Thimphu
Bhutan
Documents Required
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Curriculum Vitae/Resume
Security Clearance (NOC)
NOC from employer will be required if already employed
Copy of Citizen I.D Card
Medical Fitness Certificate
Work Experience and Testimonials
Academic Transcripts (Cl-X, Cl-XII, Degree & Masters Degree Mark
Sheets)
For more information please call + 975 2 343434 (ext: 1102)