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Operational Goals & Logistics ACM Marketing Committee (MC) (Effective Oct 1, 2016) Operational Goals MC members: Will work to provide advice to and support the marketing of Practitioner Board programs. Define tasks with SMART objectives (specific, measurable, achievable, relevant, time-bound) Leverage their relationships network (bring in experts within their network to contribute). Identify data to make SMART decisions and to take proper actions for improving marketing performance (satisfaction/affinity, usage, advocacy …) on each of the Practitioner Board programs. Determine how to obtain this data (e.g., determine what questions to ask, and how to leverage the data to make data driven decisions/actions for marketing performance improvements). Define metrics and context to justify the marketing of Practitioner Board programs. Analyze Practitioner Board programs--usage trends over time: o Which product or service require adjustments to marketing actions and what is the impact of these actions? o Which product or service marketing needs added investment and what broader value ROI (including intangibles) should be used to continue the investment? o What are the marketing-related SWOT (internal strengths, internal weaknesses, external opportunities/threats) to each product and service? o What are the Practitioner Board programs marketing-related need/want/satisfaction gaps and how can the gaps be closed and addressed by changing the marketing of our specific products and services? What users like/don’t like? What do users want/need that we don’t have? How do we find out this information? How do we measure the gaps and the closing of the gaps? o What marketing questions should we be asking and actions should we be taking to ensure that: We exceed our user needs, Users are highly satisfied with our services, Users become Practitioner Board Program advocates, The Practitioner Board program usage/growth trends are moving up, and User want/need/satisfaction gaps are addressed. Staff Coordinator ACM’s Education Manager will support the MC as the staff liaison working with the Marketing Manager and Digital Communications Coordinator MC Meetings/Communications The MC will conduct regular phone calls (monthly or bi-monthly, as necessary), coordinated by the ACM staff liaison. MC members will be added to the MC listserv ([email protected] , which serves as a forum for group discussion. The ACM staff liaison will make arrangements for a face-to-face MC meeting once per year. If invited Core MC members are unable to secure financial support elsewhere, ACM will cover the costs of their meeting travel.