Download GOOGLE ANALYTICS, SEARCH ENGINE MARKETING (PPC

GOOGLE ANALYTICS, SEARCH ENGINE MARKETING (PPC) & OPTIMIZATION, WEB DESIGN & DEVELOPMENT
PROFILE
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I graduated at San Beda College in 2005 and took up Bachelor of Science in Commerce Major in
Computer Applications and Information Science at the age of 19. On 2003, I discovered my passion in
Animation and Web Design.
Flash Animator (E-Cards) & Web Designer (E-Commerce) were my roles on my first job at ThinkSmart
Marketing (BPO Company) for eight months.
In 2006, I was able to land my second job at DirectWithHotels where I worked for almost five years,
accomplished six different roles and worked under three different units. I focused on Leading a team,
Project Management, Usability & Web Design, Business Processes (for ISO and compliance), Research
and Testing (Conversions & Landing Pages), Quality Control/Assurance and modifying the Customer
Relationship Management (SugarCRM) tool for internal use.
My current & third job is with Happy Marketer Singapore a leading Digital Agency that caters Training &
Consultancy on Google Analytics, Search Engine Marketing, Search Engine Optimization and Social
Media Marketing. I joined them on April 2011 working as a Web Marketing Consultant focusing on all
our services except Social Media Marketing. I also earned my Google Adwords Certification from them.
CAREER HISTORY
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Happy Marketer – Singapore, Singapore (www.happymarketer.com)
 April 2011 – Present: Web Marketing Consultant
o Documenting Monthly Reports for Clients (Google Analytics, SEM, SEO, Social Media and
Website Maintenance)
o SEO: Keyword Research, Competitor Analysis, Keyword Ranking, Meta Tags, Site
Architecture/Relationship & Internal Linking
o SEM: PPC Management for Google and Yahoo, Text Ad Creation, Keywords, Bidding and
Landing Page Improvement
o Google Analytics: Tracking Script Audit, Rich Functionality Audit & Coding for tracking
o Social Media: Adding twitter followers on Happy Marketer account, assisted filming a
short clip about the company for Google featuring small businesses
o Website Maintenance: Handles all client websites for website maintenance and
usability improvement
o Project Management: Manages Web Development & SEO projects to vendors in India
DirectWithHotels – Makati, Philippines (www.happymarketer.com)
 Aug2010–Mar2011: Quality Assurance Jr. Manager & Jul2009-Aug2010: Quality Control Senior
o Developed processes, checklists and activity logs in accordance to ISO 9008:2000 from
scratch alone under TQMS (QA) and Operations (QC)
o Managed a team of four people
o Assisted on resolving related website issues and conducting of QC/QA tasks
107 Orchids St. Loyola Subdivision Barangka, Marikina, Philippines.
+639178440801 / +639326681490 / [email protected]
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Jan2009-Jul2009: Senior Web Designer/Usability Expert
o Managed a team of seven web designers
o Developed Checklists, Guidelines and Activity Logs
o Focused and polished team processes in accordance to ISO 9008:2000
o Worked closely with Revenue Management Unit and Research & Testing Unit
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Apr2008-Jan2009: Acting Horizontal/Convert Lead
o Worked in two different business units (Operations and Research & Testing) and
reported directly to the Chief Planning Officer
o Operations: Managed a team of five web designers and the distribution of tasks
o Research & Testing: Studied, Analyzed and Proposed effective Website Layout, Copies
and Call to Action Button to increase engagement & conversion
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Jul 2006-Apr 2008: Web Designer/Usability Specialist
o Handled at least fifty Websites and Landing Pages for Maintenance and Improvement
o Designed and Built Hotel Websites and Landing Pages due for Conversion Improvement
o Developed Web Designer Application Examination
o Create Newsletters on handled portfolio for Hotel Promotions
o Helped on creation of Multimedia Presentation for Marketing Campaign in Argentina
ThinkSmart Marketing – Makati, Philippines (www.happymarketer.com)
 Aug 2005-Apr 2006: Flash Animator / Web Designer
o Designed & Developed E-Cards and E-Commerce Websites for Clients in the UK and US
CONSULTANCY EXPERIENCES
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2010: MRM Studios (MobileMo) – Makati, Philippines (www.mobilemo.com)
 Web Consultant: Developed a Marketing Plan focusing on Design, Usability and SEO of their
website to empower it
2008: IslandWide Corporation – Quezon City, Philippines (www.islandwidecorp.com)
 Web Consultant: Designed & Developed their website with basic SEO and Google Analytics
KNOWLEDGE & EXPERIENCES
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Google Analytics, Search Engine Marketing (Google Adwods & Yahoo Search Marketing), Search Engine
Optimization, Social Media Marketing, Google Optimizer, HTML, CSS, Adobe Photoshop, Macromedia
Flash & Dreamweaver, Wordpress, cpCommerce, WebCEO, GetClicky, CrazyEgg, Microsoft Office and
Open Office Applications, Domain, Email & Hosting Configuration and Support.
RECOGNITIONS & CERTIFICATIONS
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Certified Google Adwords Professional in 2011
Bedista Tee Shirt in 2008 – Featured in www.bedista.com and Philippine Star Newspaper
Quality Management System (ISO 9001:2000) in 2008 - Certificate No. QMS4464491623
Competent Internet Marketer 86/90 in 2008 – WebCEO Basic Internet Marketing
Logo Contest Winner in 2007 – San Beda Museum in Manila and Alabang
Best New Zimmie in 2006 – DirectWithHotels
107 Orchids St. Loyola Subdivision Barangka, Marikina, Philippines.
+639178440801 / +639326681490 / [email protected]
HOBBIES & INTERESTS
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In my spare time, I read magazines such as Entrepreneur and Real Living, play computer games like NBA
2k10, or just surf the net. I also box and play basketball once in a while on weekends or bringing my
nephew and nieces on activity centers or workshops. I love participating on Bazaars and attending
Business conferences and other workshops available in the city. You can visit and check the items at my
website www.carloisles.com/shop.html
CHARACTER REFERENCES
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Ms. Idjea Dumpit
Senior Product Manager at DirectWithHotels
+639178143532
[email protected]
Ms. Mylene Soriano
Business Process Manager at DirectWithHotels
+639228943226
[email protected]
Mr. Red Teston
Online Production Jr. Manager at DirectWithHotels
+639173971708
[email protected]
107 Orchids St. Loyola Subdivision Barangka, Marikina, Philippines.
+639178440801 / +639326681490 / [email protected]