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Building Effective Cisco Marketing Lead Generation Campaigns Build Marketing and Social Media campaigns that deliver results through logical planning and creative use of Cisco co-marketing resources and promotions. Course Dates: Thursday 5th September Thursday 12th September Thursday 19th September Tuesday 8th October Tuesday 15th October Basingstoke Milton Keynes Manchester Milton Keynes Basingstoke Overview Marketing planning allows an organisation business to bring together all the elements of marketing to support strategic business objectives. This 1-day course is designed to help you produce more effective and integrated marketing plans that leverage Cisco co-marketing resources, teach you how to use Social Media as a lead generation tool and help you maximise return on investment. Who Should Attend? Cisco Partners who want to grow their pipeline through marketing. Cost: £350 per person. Format: 1 Day with lunch/ refreshments. Instructor-led Registration: Click here to register for Manchester Click here to register for Milton Keynes Click here to register for Basingstoke For more information: Call Sere on 07886 757912 Email [email protected] Course Outline: Marketing Planning and Campaign Building Apply a logical, easy to understand, step-by-step process to produce a sound marketing plan, including how to: a. Use SWOT analysis to determine marketing strategy. b. Segment and communicate to selected markets. c. Profile your customer and prospect data. d. Develop company positioning and messaging. Leverage Cisco’s co-marketing resources and campaigns. Use Cisco’s promotion effectively in marketing campaigns. Understand the principles of Social Media and integrate within your marketing plan Discover where your audience are and how to reach them using the correct social media platforms. Take your offline activity online. Learn how to effectively use Twitter, Facebook and LinkedIn within your social media strategy. Evaluate your current social media presence to see what is working and what isn’t. Learn the dos and don’ts of social networks in a business setting. Discover how to manage a highly effective social media campaign, delivering outstanding results at a minimum cost. Course Instructors: Sere Davoudi Caroline Weaver 20 Years IT Marketing & Cisco 20 Years Marketing Experience Experience & Social Media Expert