Download O`Brien - Coalition for Healthcare Communication

The Landscape in DC
The Election of 2014…
President Barack Obama
Sen. Mitch McConnell (R-KY)
Rep. John Boehner (R-OH)
Senate Majority Leader
Speaker of the House
Corporate Tax Reform
“Tax Inversion”
July 15, 2014
Drug Firms Make Haste To Elude Tax
By David Gelles and Chad Bray
Health care companies, like many big American corporations, have a long list of
complaints: regulation, global competition and, chief of all, taxes.
But increasingly, drug makers and medical device companies have found a way to
self-medicate.
By buying a small overseas competitor and reincorporating abroad – this maneuver
called inversion – heath are companies are extricating themselves from the
American Tax regimen. Their new international domiciles also give companies
easier access to overseas cash and make additional inversions more attractive.
A Proposal On The Table…
• Reduce Advertising Deduction to 50%
• Amortize Remaining 50% over 5-10 years
• Return $169 BILLION to Government over 10 years!
Tax Reform…
Sen. Orrin Hatch (R-UT)
Rep. Paul Ryan (R-WI)
Chairman, Senate Finance Committee
Chairman, House Ways & Means Committee
The Prospects….
“If we can’t move a bill by
summer, we’ll wait until after
the election.”
-Rep. Paul Ryan (R-WI)
One Troubling Development…
Our Strongest Champion…
Chaos in the House…
Rep. Kevin Brady (R-TX)
Chairman, House Ways & Means Committee (?)
The Advertising Coalition…
st
21 Century Fox
American Advertising Federation
American Association of Advertising Agencies
Association of Magazine Media
Association of National Advertisers
CBS Corporation
Coalition for Healthcare Communication
Grocery Manufacturers Association
Interactive Advertising Bureau
National Association of Broadcasters
National Cable & Telecommunications Association
National Newspaper Association
Comcast / NBC Universal
Newspaper Association of America
The Walt Disney Company
Viacom Inc.
A New Threat…
Clinton Goes After Pharma; Would End Tax Break for Drug Ads
Aims to Control Amount Spent by Drug Companies
As part of her war on high prescription prices,
Democratic presidential hopeful Hillary Clinton says
she would end tax breaks for televised drug ads.
She rolled out her plan at a campaign stop in Des
Moines, Iowa, a proposal that also include a cap on
out-of-pocket costs for prescription drugs to help
patients with chronic or serious health conditions.
The AD Alliance
The Ad Alliance
Cordially invites you to a Lunch
And Conversation with
Senator Chuck Schumer
12:30 to 2:20 P.M.
Tuesday, March 31, 2015
$2,500 Host
$1,500 PAC
$1,000 Individual
To Benefit Senator Schumer’s
2016 Re-Election Campaign
Location:
Interpublic Group
1114 Avenue of the Americas
19th Floor Boardroom
New York, NY