Survey
* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project
Download Marketing information system
Document related concepts
Marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Customer experience wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Product planning wikipedia , lookup
Marketing research wikipedia , lookup
Viral marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Target market wikipedia , lookup
Multicultural marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Green marketing wikipedia , lookup
Street marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing plan wikipedia , lookup
Direct marketing wikipedia , lookup
Customer engagement wikipedia , lookup
Marketing strategy wikipedia , lookup
Global marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Service blueprint wikipedia , lookup
Transcript
MARKETING DECISION SUPPORT SYSTEM (MDSS): ï± Provides computer-based tools, models, and techniques to support the marketing managerâs decision process. ï± Optimized for queries of historical data. ï± Data typically are derived from both internal and external market sources. ï± Features inquiry and report generation functions where the manager can access marketing data, analyze it statistically, and use the results to determine an optimal course of action.
