Download Quiz Ch 8 quiz 1

Quiz Ch 8 quiz 1
1. A Marketing Information System makes it possible to get information from ______ &
______ sources in order for managers to make informed decisions.
a.
b.
c.
d.
Private, Public
Internal, External
Past, Present
Present, Future
2. Data Mining can be used to discover unknown:
a.
b.
c.
d.
Products
Ethical Issues
Patterns
Product Defects
3. ______ is an example of Secondary Data.
a.
b.
c.
d.
Current Stock Prices
Census Information
Projected Future Sales
Manufacturing Cost
4. Which of the following questions is Structured?
a.
b.
c.
d.
What is most important to you when buying new shoes?
What factors of clothing influence how you purchase?
How do you rate hair care products when shopping?
How do you rate the importance of these attributes of toothpaste?
5. Which of the following is NOT a means of collecting Primary Data?
a.
b.
c.
d.
Surveying Customers
Observing Consumer Behavior
Census Data
Focus Group Interviews
6. In a(n) _______ _______, a person asks a consumer questions in order to evaluate
consumer trends and preferences.
a.
b.
c.
d.
Focus Group
Personal Evaluation
In-Depth Interview
Demographic Evaluation
7. Data collected in order to address specific research needs is referred to as:
a.
b.
c.
d.
Secondary Data
Primary Data
Observation Data
BA 3301 Exam Data
8. MkIS stands for:
a. Marketing International Slogan
b. Marketing Idea Standpoint
c. Marketing Information System
d. Marketing Industry Sign
9. Researchers are gathering which kind of data when they use means such as focus groups,
interviews, and surveys?
a. secondary research
b. secondary data
c. syndicated data
d. primary data
10. A ______________ is the exploratory research technique in which researchers ask
questions, listen to the answers, and then pose questions to clarify or expand on the particular
issue.
a. observation
b. focus group interviews
c. in-depth interviews
d. projective
11. Which type or marketing research systematically changes variables to determine which
variables have a cause or effect on the other.
a. Scanner research
b. Experimental research
c. Information research
e. Panel research
12. ______________ uses a variety of statistical analysis tools to uncover previously unknown
patterns in the data or relationships among variables.
a. Information discovery
b. Data mining
c. Data revealing
d. Data uncovering
13.
Which type of research are grocery stores MOST likely to use?
a. Experimental research
b. Panel research
c. Scanner research
d. Survey research
14. An example of secondary data is:
a. the company's sales invoices
b. focus group interviews
c. telephone surveys
d. in-person interviews
15. Which of the following is a form of information that is inexpensive to obtain?
a. MkIS
b. syndicated data
c. secondary data
d. primary data
1b
2c
3b
4d
5c
6c
7b
8c
9d
10 c
11 b
12 b
13 c
14 a
15 a