Download mass media. advertising (2)

2
Put numbers
from 1 to 10
3
4
5
6
Common ways of advertising
Skywriting
Billboards
Sandwich boards
Words written in
the sky using
smoke from a
plane
Very large
boards
Advertising
posters hung at
the back and
front of a person,
who then walks
around a busy
area
Jingle
A short song or
melody that helps
sell a product
through visual or
audio media.
7
Promoting luxury
and comfort.
8
Answer key
9
Answer key
1 attention-grabbing
2 eye-catching
3 catchy
4 shocking
5 effective
6 persuasive
7 witty
8 dull
9 original
10 exotic
10
11
Scan the texts and find out
information about these people
Names of people
Amanda Fortini
Julia Roberts
Kate Winslet
Britney Spears
Christine Loiritz
Brad Pitt
Chuck Close
Information
12
Scan the texts and find out
information about these people
Names of people
Information
Amanda Fortini
1. New York Times fashion writer, defends photoshopping
Julia Roberts
2. actress used in Lancome advert
Kate Winslet
3. celebrity (actress), complained when her image was altered
Britney Spears
4. celebrity (singer), agreed to show ‘before’ and ‘after’ images of herself
Christine Loiritz
5. editor of French Marie Claire
Brad Pitt
6. celebrity (actor), requested no retouching of his image
Chuck Close
7. photographer who shows skin flaws
13
14
1 enhance 2 manipulate 3 alter 4 distort 5 exaggerate
1 altered 2 manipulate 3 distort 4 exaggerating 5 enhances
15
Why are wedding photos important?
16
What questions you
would ask from Wedding
Photographers?
17
What questions you would ask
from Wedding Photographers?
How much would it
cost?
Can I See
Some Full
Wedding
Albums?
•What
Wedding
Packages Do
You Offer?
How much
would it cost
for an
additional
hour?
18
Listen to a conversation between a web designer and two
photographers and complete the sentences.
Listen again and answer the questions.
What kind of photographs do they take?
Where do they take their photographs?
Do the photographers have a website at the moment?
19
20
• 8a
1 likely 2 unlikely 3 present simple, will 4 past simple,
would
• 8b
1 If I had the couple’s number on me, I could give them
a call now.
2 If I were you, I’d use this photo as your main image.
• 8c
1 likely 2 don’t have 3 likely 4 likely 5 used 6 does not
have 7 does not have
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ADVERTISING AND CHILDREN
22
•
•
What products are
most commonly
featured in adverts for
children?
How are they
advertised?
Skimming and
scanning
•
•
Skimming is reading a text quickly in
order to get the general meaning of
the text
Scanning is reading text quickly in
order to find specific information
New words from reading
passage
• impose –
/ɪmˈpəʊz/- to force someone
to accept something, especially a belief or way of
living
• gimmicky packaging -/ˈɡɪm.ɪ.ki ˈpæk.ɪ.dʒɪŋ/ –
packaging with a superficial or deceptive design
used to catch the attention
• ban- /bæn/ - not to allow
•
Did you like
childhood?
adverts
in
your
•
Did you ask your parents to buy
things you saw in adverts?
Vocabulary: word
combinations
noun + noun
advertising managers
adjective + noun
attractive target
TV commercial
persuasive message
junk food
television
advertisements
vast sums
fast food
interactive websites
Advertising manager
/ˈæd.və.taɪ.zɪŋ ˈmæn.ɪ.dʒə/
• An advertising manager is someone who
plans and directs the promotional
and advertising campaigns of companies
in order to generate interest in a product or
service.
• E.g.: She is a talented advertising
manager.
Attractive target
/əˈtræk.tɪvˈtɑː.ɡɪt/
• the particular group of people to which an
advertisement, a product, a website or a
television or radio programme is directed.
• E.g.: Sports fans are often considered to form
attractive target markets for alcohol
advertising, whether the fans are attending an
event or watching it from home.
TV commercial
/ˌtiːˈviː kəˈmɜː.ʃəl/
•
•
an advertisement that is
broadcast on television
E.g.: TV commercial
production costs can
consume the budget.
message
/pəˈsweɪ.sɪv
ˈmes.ɪdʒ/
• A persuasive message is the central
message
that
intrigues,
informs,
convinces, or calls to action. In the
advertisement, it calls to buy a product or
use a service.
• E.g.: There are some important steps in
constructing a persuasive message.
Vast sums
/vɑːst sʌmz/
•
•
extremely big amount of
money
E.g.: The people who have
taken our advice have saved
themselves vast sums of
money.
Junk food
/ˈdʒʌŋk ˌfuːd/
• food that is not good for your health
because it is high in fat, sugar, or
artificial substances
• E.g.: On a daily basis, the average
child in America is exposed to
dozens of television advertisements
for junk food.
Interactive websites
•
•
a website that allows its users
to communicate and interact
with it.
E.g.: I found an interactive
website on advertisements.
Grammar: Comparison
•
Form the comparative of one-syllable adjectives by adding -er, and the
superlative of one-syllable adjectives by adding -est.
great — greater — greatest
big — bigger — biggest
• With two-syllable adjectives ending in -ow and -er, add -er or -est. With
adjectives ending in y, add -ier or -iest.
narrow — narrower — narrowest
clever — cleverer — cleverest
happy — happier — happiest
• Form the comparative of other two-syllable adjectives and longer
adjectives by adding more before the adjective, and the superlative by
adding most before the adjective.
hopeful — more hopeful — most hopeful
interesting — more interesting — most interesting
✖ There are exceptions. Put more/most (not -er/-est) before one
syllable adjectives which are past participles, for example:
tired — more tired — most tired
lost — more lost — most lost
✖ less and least
Use less or least before any adjective. The number of syllables is not
important.
It's less expensive.
It's the least expensive.
✖ Irregular adjectives
The adjectives good and bad are irregular and do not follow the rules
above.
good — better — best
bad — worse — worst
✖ Modifiers
Modifiers help us to comment on the size of the difference
in the comparison. To talk about a large difference, use a
lot or much. To talk about a small difference, use a little or
not much.
China is a lot more populated than Norway.
Italy isn't much bigger than England.
✖ as ... as
Use as + adjective + as to say there is no difference.
This Coca-Cola advert is as good as this Pepsi advert.
The twins are as tall as each other.
Use not as + adjective + as to make the adjective weaker.
I'm not as sure as you that this is a good idea.
The film wasn't as good as I expected it would be.
• Practice: Correct the mistakes in the sentences.
1 Coca-Cola is the most biggest seller of soft drinks to
children.
2 Children's teeth are a much more bad than they were ten
years ago.
3 This computer game is so expensive as that one.
4 These trainers are much more better than those ones.
5 The new 7-X radio-controlled car is lot faster that the 2007
version.
6 Coffee is just as tastier as tea.
7 When it comes to children, health is the more important
thing in the world.
Answers:
1. Coca-Cola is the biggest seller of soft drinks to children.
2. Children's teeth are much worse than they were ten years ago.
3. This computer game is as expensive as that one.
4. These trainers are much better than those ones.
5. The new 7-X radio-controlled car is a lot faster than the 2007
version.
6. Coffee is just as tasty as tea.
7. When it comes to children, health is the most important thing in the
world.
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5.4 KEY LANGUAGE:
the language of
presentations
The language of presentations
✖ Beginning a presentation
I'd like to introduce my colleagues . . .
Stating the main purpose of the presentation
Our purpose today is to ...
Giving the plan/structure
My presentation is divided into three/four parts.
If you have any questions, we'd be pleased to answer them at the end of the
presentation. Talking about a new point
Moving on now, ...
Referring to a visual aid
This brings me to my next point.
Please look at the screen.
Ending a presentation
Now, let me summarise our main points.
Thank you very much for your attention.
Are there any questions?
✖
✖
✖
✖
OTHER USEFUL PHRASES
•
I'm going to talk to you about ...
• This is how I'd like to organise my talk.
• That's all I have to say. X will now talk
about This brings me to my next point.
• Now I'll sum up
✖
✖
✖
✖
Useful links
https://www.thelanguagegallery.com/blog/tipsand-vocabulary/english-vocabulary-foradvertising-and-marketing
https://www.englishclub.com/vocabulary/20_ad
vertising.htm
https://www.ieltsspeaking.co.uk/ieltsadvertising-vocabulary/
https://learnenglish.britishcouncil.org/englishgrammar-reference/comparative-andsuperlative-adjectives
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Thank you!!!