Download KPI Library Popularity Report

KPI Library Popularity Report
Advertising
March 2009
Top 10 most popular KPIs in
Advertising
Gross rating point (GRP)
Effective reach
Cost per mille (CPM)
Inquiries growth % following campaign
Effective cost per mille (eCPM)
Target Rating Point
% of campaigns that fail to start in due time
Awareness growth % following campaign
% of advertising spend of total spend of main
competitors
About this report
This KPI Library Popularity Report contains the most
popular KPIs in Advertising based on their use by
members of the KPI Library community. The category
Advertising contains 9 KPIs; 9 of those KPIs are listed as
most popular in the KPI Library.
About KPI Library
KPI Library helps to find, build and share Key
Performance Indicators (KPIs) online.
Find
KPI Library provides an extensive repository of KPIs that
helps you find the right KPIs for your business based on
popularity and recommendations.
Build
KPI Library provides workspaces to build and develop
your selected KPIs further for your organizational goals
based on provided templates that include target settings,
calculations, data sources, ownership, and more.
Share
KPI Library allows sharing workspaces with colleagues
and peers to build and develop KPIs as a team.
Gross rating point (GRP)
Advertising, in general, is measured by GRP or gross rating point. Reach x Frequency = GRP.
Reach x Frequency
Score:
Direction: Maximize
View 'Gross rating point (GRP)' at KPI Library
Effective reach
Effective reach is the percentage of targeted-audience that is exposed to a particular ad during a specific period, to
effect the purchase of a product or service.
Score:
Direction: Maximize
Unit type: Percentage
View 'Effective reach' at KPI Library
Cost per mille (CPM)
Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.
Score:
Unit type: Money
View 'Cost per mille (CPM)' at KPI Library
Inquiries growth % following campaign
Inquiries growth percentage following advertising / marketing campaign.
Score:
Direction: Maximize
Unit type: Percentage
View 'Inquiries growth % following campaign' at KPI Library
Effective cost per mille (eCPM)
Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory
on a cost per mille (CPM) basis instead of a Cost Per Action, Cost Per Click, etc. basis.
Score:
Unit type: Money
View 'Effective cost per mille (eCPM)' at KPI Library
Target Rating Point
Target Rating Point (TRP) is a measure of the purchased target rating points representing an estimate of the
component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is
measured as the sum of ratings achieved by a specific media vehicle of the target audience reached by an
advertisement.
Score:
View 'Target Rating Point' at KPI Library
% of campaigns that fail to start in due time
Percentage of advertising / marketing campaigns that fail to start in due time.
Score:
Direction: Minimize
Unit type: Percentage
View '% of campaigns that fail to start in due time' at KPI Library
Awareness growth % following campaign
Awareness growth percentage following advertising / marketing campaign.
Score:
Direction: Maximize
Unit type: Percentage
View 'Awareness growth % following campaign' at KPI Library
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% of advertising spend of total spend of main competitors
Total of all advertising expenditures of the company in comparison to the advertising expenditures made by main
competitors.
Score:
Direction: Range
Unit type: Percentage
View '% of advertising spend of total spend of main competitors' at KPI Library
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About KPI Library
Library
KPI library contains over 1900 Key Performance Indicators in areas such as finance, human resources, information
technology, and supply chain, and in vertical industries such as healthcare, financial services, transportation,
hospitality, aviation, and telecommunications.
Popularity
KPI Library provides popularity of Key Performance Indicators as a premium service based on the usage of KPIs by
your peers. Popularity allows you to easily select the same KPIs that are used by your peers.
Answers
KPI Library provides a question and answer section that allows you to ask questions to your performance
management peers, or answer questions posted by your peers.
Recommendations
KPI Library gives recommendations on which Key Performance Indicators to use similar to book recommendations by
for example amazon.com.
Workspaces
KPI Library provides personal workspaces to enable you to build and share your personal KPIs online.
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