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Nordea’s strategic direction UBS Global Financial Services Conference, 8 May 2012 Christian Clausen, President and Group CEO Disclaimer This presentation contains forward-looking statements that reflect management’s current views with respect to certain future events and potential financial performance. Although Nordea believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. Accordingly, results could differ materially from those set out in the forward-looking statements as a result of various factors. Important factors that may cause such a difference for Nordea include, but are not limited to: (i) the macroeconomic development, (ii) change in the competitive climate, (iii) change in the regulatory environment and other government actions and (iv) change in interest rate and foreign exchange rate levels. This presentation does not imply that Nordea has undertaken to revise these forward-looking statements, beyond what is required by applicable law or applicable stock exchange regulations if and when circumstances arise that will lead to changes compared to the date when these statements were provided. 2• Key messages • Nordea’s business model delivers strong fundamentals • Improved relationships • High diversification • High RoE • Strong capital generation • Execution of New Normal will build the future bank business model • Building the future bank business model • Approx. 100 projects in place • Target is to reduce costs from new regulations by being more efficient on costs, capital and liquidity 3• Improved relationships is the long term value driver Total operating income and relationship customers 4,0 2 500 3,5 2 000 3,0 • Total income up 35% since 2007 • Relationship customers up 42% since 2007… 2,5 1 500 2,0 1 000 1,5 1,0 500 • …and reinforced position as market leader in corporate merchant banking 0,5 Q1/12 Q3/11 Q1/11 Q3/10 Q1/10 Q3/09 Q1/09 Q3/08 Q1/08 Q3/07 0,0 Q1/07 0 Total operating income, EURm Number of Gold and Private Banking customers, millions 4• • Business model • Building the future bank business model Nordea’s focused and prudent business model Relationship banking is key Resources efficiently used on core business Well diversified and balanced model Fully integrated model across countries and business units Very risk focused The Nordics and its structure as the home market 6• Risk focus and diversification is illustrated clearly by Nordea’s integrated and centralised risk and capital management function and credit portfolio composition Integrated and centralised risk management framework Industry • Nordeas credit portfolio is well diversified both in terms of industry sector and geography • Risk awareness is incorporated in the business strategies Clear risk, liquidity and capital management frameworks, including policies and instructions for different risk types, capital adequacy, capital structure and renumeration Geography • Products 7 Example; Nordea’s credit portfolio composition Nordea credit portfolio (exposure at default) split by customer type Other 2% Sovereign 15% Nordea credit portfolio (exposure at default) split by geography Poland Russia Other 5% 2% 1% Baltics 2% Denmark 21% Retail 33% Institution 14% Corporate 36% Sweden 24% Norway 16% Finland 29% …. generates low credit losses over a business cycle Net loan losses (bps) 20 10 • 0 -10 • -20 -30 -40 Since 2001, Nordea’s loan losses has averaged 16 bps of total lending Historically low credit losses is the result of a well diversified credit portfolio, a rigid risk management process as well as low risk appetite -50 -60 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 9 Nordea’s Business Model has proven highly effective Total operating income 2001 - 2011 (EURm) • 10 000 9 000 8 000 7 000 6 000 5 000 • 4 000 3 000 2 000 1 000 • 0 2001 2002 2003 Net interest income 2004 2005 2006 Net commission income 2007 2008 Trading income 2009 2010 Other income 2011 Low volatility in earnings due to diversification both in terms of geography, industry sectors and products with a main focus on traditional banking Income from items at fair value is derived from customer flow business The model has proven resilient with an average capital adjusted ROE of 16% 10 Return on Equity is vital in ensuring stability… RoE, adjusted for restructuring costs 2011, percent Avg. = 19.1 Avg. = 15.3 2008 CT1 = 6.8% Avg. = 11.3 Avg. = 11.5 2009 2010 Avg. = 11.1 2011 2012 CT1 = 11.6% 11 • … and it gives strong capital generation… Core Tier 1 capital, EURm • Generated capital of EUR 6.9bn since 2006* • In addition distributed EUR 6.3bn to shareholders • Strong capital generation gives good flexibility *Adjusted for rights issue 12 • … as well as a clear increase in Core Tier 1 ratio Core Tier 1 capital ratio, % (excl. Hybrids) Basel 2.5 excluding transition rules 11,6 • Improved ratio by 150bps since Q1/10 due to; • Strong profit generation • Controlled RWA development • Lending growth of 17% • RWA growth of 1% 13 • • Business model • Building the future bank business model New Normal is execution of a “Focused relationship strategy” Christian Clausen President and Group CEO Themes Units Michael Rasmussen Retail Banking Casper von Koskull Wholesale Banking Peter Nyegaard (COO) Gunn Wærsted Wealth Management Torsten H. Jørgensen Group Operations & Other Lines of Business Fredrik Rystedt Group Corporate Centre, Group CFO Ari Kaperi Group Risk Management Group CRO 1. Disciplined ROE focus 2. Cost efficiency 5x Segments 4x 2.5x 3. Capital efficiency 4. Liquidity efficiency Customers 15 • An ambitious change plan to counter the effects of the new regulations on our business model Cost efficiency Capital efficiency • Efficient branch network • Optimising RWAs • Configure/design • Internet/mobile banking • Meet customer demand • Staff reductions • Optimising distribution mix products with capital-light products • Reduce “waste” of too large credit facilities • Trim product and services deliveries • Streamline processes • Better and cheaper payment solutions • Improve asset/liability • Digitalisation of central processes • Control of IT development costs and collateral routines management • New models for customer rating and counterparty risk • “Think more capital Lending efficiency • Shorter maturity of lending • Increase deposits • Reduce funding need • Diversify funding (short and long) • Active funding programmes in liquid markets • Nordic platform for covered bonds • Review of prices which must reflect market flexibility and new regulations Liquidity efficiency • Reduce “waste” of too large credit facilities • Strengthen liquidity management – size and composition of buffer • Increase awareness of the liquidity consumption of products and how much this costs • One system for liquidity premiums • Focus on limits • Fine-tune models and data efficient” • Free up time for advice • Reduce staff 16 • Cost efficiency according to plan Total Group full-time equivalents • FTE’s are down by approx.1,600 (4.6%) since mid-2011 • EUR 120m in cost savings • 6% staff reduction by end 2012 • Shift in Poland to full relationship banking approach • FTE’s reduced by up to 400 17 • Expenses under strict control Total expenses, EURm • Nordea will deliver flat costs for a prolonged period of time 18 • Focus on improved efficiency Total income / FTE (EURt) Business volumes / FTE (EURm) +2% # customers per FTE (Nordea Group) Cost to serve a customer (cost / customer) (EUR) 19 • Capital efficiency has clearly strengthened our Core Tier 1 RWA development, EURbn 20 • Liquidity premia: An execution of funding efficiency Purpose • Align internal pricing with true cost / value of funding and liquidity • Ensure pricing to customer reflects the true economics of the contract • Enhance understanding of product and customer profitability Principles • Calculated at contract level • Reflect the characteristics of the contract, e.g. maturity • Based on Nordea’s cost of funding curve Status • “Granular liquidity premia” allocated to business areas, but not below • Pilots are carried out in a number of areas to assess impact • Roll-out across most business units planned for Q1 2013 21 • Retail Banking Customer behaviour supports our distribution journey Number of manual transactions, million Number of netbank log-ins, million Number of unique mobile banking users, thousands * Semi-annualised 22 • Retail Banking Transforming the branch network Nordic development, manual cash location and share of advisors in branch network staff 1 000 80% 800 70% 600 60% 400 Focused on relationship customers Nordic branch network, end 2009 Nordic branch network 2012 78 branches focused on Corporate 558 Corporate and Advisory branches 49% 200 Service branches 17% 388 Community branches 34% 7% Focused on daily service and cash 50% 200 All Customers All Services 0 995 Full-service branches 93% 40% 2010 2011 Locations 2012 Manual cash locations 2013 2014 Adviser share of total staff (rhs) Share of all branches 23 • Retail Banking Attracting new customers Net increase of relationship customers, thousands, accumulated 24 • Wholesale Banking Wholesale Banking – the core relationship bank Customer relationship strategy Product strategy • Long-term relationships • Further strengthen the leading Nordic position as provider of financial market solutions, advisory and capital markets access • Strategic dialogue based on understanding customer needs • Customer teams • Large customer wallet share based on increased fee-based income and crossselling • Continued strengthening of the structuring specialist capabilities • Leveraging the Nordea customer base • Broad, top-quality product range European scale and capabilities (relevance), with local commitment and expertise (intensity) 25 • Wholesale Banking Relationship strategy is key Nordic leader in quality and volume Nordic leader in customer relationship, Percent Basic 100 100 Important relationships (%) Nordea 90 80 Core 96 Lead 3 33 70 71 68 12 6 59 60 10 50 42 40 30 44 41 6 31 60 26 20 10 15 21 18 10 0 -125 -100 -75 -50 -25 0 25 50 75 100 125 Nordea Peer 1 Peer 2 Peer 3 Peer 4 Quality of delivery, index Source: Greenwich Associates 2011 26 • Wholesale Banking Successful advisory business #1 Advisor, M&A Nordic region, Q1/12 Bank #1 Bookrunner Syndicated Loans Nordic, Q1/12 Deal value Transactions Deal value Transactions 2.111 6 Nordea Markets 673 6 Barclays 1.800 1 SEB Enskilda 563 5 Deutsche Bank 1.800 1 Swedbank First Securities 342 3 Goldman Sachs 1.800 1 HSBC 297 3 Handelsbanken Capital Markets 1.600 3 RBS 297 3 JP Morgan Cazenove 1.600 1 Citi 297 3 SEB Enskilda 759 3 Danske Bank 268 3 Morgan Stanley 557 1 Deutsche Bank 197 2 Swedbank First Securities 510 2 Barclays 197 2 FIH Partners A/S 510 1 Mitsubishi UFJ Financial Group 196 2 Nordea Corporate Finance Bank Source: Merger Market and Dealogic 27 • Wholesale Banking Fair and consistent pricing reflecting funding and capital cost Pricing strategy • Prioritize core relationships • Stronger focus on customer, sector and product profitability • Review of customer portfolio to identify improvement areas • Consistent pricing reflecting credit quality, customer rating, incurred risk, maturity, etc. Pricing grid Nordea Customer Rating Maturity Business selection RaRoCaR Economic capital 28 • Wholesale Banking Execution of New Normal Business model refinement • Strong Q1 performance Further alignment of the Wholesale Banking value chain • Mitigate impact of new regulations • Strict internal resource management 78 32 Q1/12 33 31 21 • Q4/11 74 23 28 Optimization of capital utilization in banking and trading books Cost/income (%) RaRoCaR (%) RWA (EURbn) Lending to deposit gap (EURbn) 29 • Wealth Management Enhance product and reporting offering to reflect market sentiment and customer preferences Planned and ongoing portfolio strategic initiatives… Dedicated offering for entrepreneurs Increase share of assets in alternative investment products and discretionary management Dissavings offering Revitalized retail funds Tax wrappers Digitalized and customized reports 30 Wealth Management Harvesting business potential and increasing efficiency through differentiated Relationship Banking Income / FTE, Private Banking* *Nordic units 31 • Wealth Management Bring Life & Pensions in line with Group ROE target by increasing cost and capital efficiency 1 Life & Pensions product strategy Traditional High guarantee closed for new business Asset liability matching Customer migration to other products New traditional Fee based product Premium guarantee Offered as attractive alternative to traditional products Unit linked Risk products Life & Pensions ROE % by product, 2010 Group ROE target Actively grow business to all segments via all channels Actively grow business via bundling with bank products Traditional Unit Linked Risk products 2 Extensive cost reduction programme – including scaling down activities in less profitable areas 32 Wealth Management Morningstar ratings picking up Denmark Finland #2 #1 3,6 4,0 3,8 Nordea 3,6 3,4 Evli BankInvest OP 3,2 3,4 Danske Invest 3,2 Jyske Invest Nordea 3,0 FIM Nykredit 3,0 Danske 2,8 2,8 2,6 2,6 02/12 01/12 12/11 11/11 10/11 09/11 08/11 07/11 06/11 05/11 04/11 3,6 03/11 Sweden 02/11 01/11 12/10 11/10 10/10 02/12 01/12 12/11 11/11 10/11 09/11 08/11 07/11 06/11 05/11 04/11 03/11 02/11 01/11 12/10 11/10 10/10 Norway shared #2 #2 3,6 3,4 SHB Odin 3,2 Swedbank Robur SEB Nordea 3,0 Alfred Berg 2,8 Skandia 2,6 LF 3,4 Storebrand 3,2 Nordea 3,0 2,8 DnB NOR 2,6 Terra/Warren Wicklund SEB Externa 2,4 SHB Externa 12/02 12/01 11/12 11/11 11/10 11/09 11/08 11/07 11/06 11/05 11/04 11/03 11/02 11/01 10/12 10/11 02/12 01/12 12/11 11/11 10/11 09/11 08/11 07/11 06/11 05/11 04/11 03/11 02/11 01/11 12/10 11/10 10/10 2,2 10/10 2,4 Data as of February 2012 33 • Key messages • Nordea’s business model delivers strong fundamentals • Improved relationships • High diversification • High RoE • Strong capital generation • Execution of New Normal will build the future bank business model • Building the future bank business model • Approx. 100 projects in place • Target is to reduce costs from new regulations by being more efficient on costs, capital and liquidity 34 • Nordea’s strategic direction UBS Global Financial Services Conference, 8 May 2012 Christian Clausen, President and Group CEO