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The Banks We Like
Leading banks in Internet Banking (selective countries)
Australia
ING Direct
Comprehensivenes
s,its ease-of-use.
Straightforward in
overall process and
interaction flows.
Good interface
designs and
elements, Excellent
navigation systems
Singapore
Hong Kong
Citibank
HSBC
Chinatrust
eBank
Simple 2-3 step
application for
products
online, strong
promotion and
marketing
capability
Good revenue
potential
Very strong
revenue
performance and
call to action,
highly usable
design and
excellent Search
Engine metrics
Strong revenue
performance
and linkage to
wealth
management
business
Integrated
portal of
trading,
insurance and
banking
Multi country
account
aggregation
Success in remote
processing,
technology
receptiveness,
strong settlement
business, good
customer acquisition
ANZ Bank
Very clear
segmentation,
strong usability and
search engine
performance, quick
and easy online
application
processes
Strong internet
banking security
features
Source: Asian Banker Research
Taiwan
Japan
Sony Bank
Focused on asset
based products, less
susceptibility to
market fluctuations
Shinsei Bank
Very strong sign up
rate and linkage to
wealth management
strong promotion
program with good
online sales growth
Copyright The Asian Banker 2010. All rights reserved
157.2.0.082010
The Banks We Like
Leading banks in Internet Banking (selective countries in Europe)
Finland
Norway
OP Bank
Group
Den Norske
Bank
Strong customer
sign up rate and
fully integrated in
multi channel
strategy.
Pioneering online
innovations such as
strong banking
authentication
technology with
smart card and
digital certificate
built in tech.
a founding member
of ATRIAX, earning
fame from its
consumer internet
banking services,
making initiative by
partnering with
Telenor in a mobile
internet banking
project called
“Doorstep”.
Nordea Bank
SpareBank 1
Alliance with
HP/BEA in its
online banking
system, achieved
high customer
satisfaction rate in
its savings and
online transaction
Provider of
personalized
internet banking
services, and
standout in
corporate customer
service and low
cost
e-service.
Source:
Asian Banker Research
Sweden
Netherlands
US
Nordea Bank
ING Direct
Bank of America
The leading provider of
internet banking in the
world, providing tailored
service to personal and
corporate customers.
Distinguished through
its Next Generation
Solo system, including
high security, multibank,multi-countries
and language support
features and
customization and
personalization
services.
Online saving
services, offering
simple financial
products online.
successful in
capturing market
share, good
revenue growth
Largest internet bank in
USA, strong initiatives in
personalized interaction
and customer retention,
good growth, continual
service enhancement
Ikanobanken
Internet niche market
player, Providing whole
range of banking
services online, has a
good word-of-mouth for
its user experience
ABN Amro
Earn a reputation
for the
convenience,
safety and product
variety for its
transaction
banking services
Wells Fargo
It has successfully
gathered high
penetration rate with its
efficient online
processes. Bank has
new initiative like virtual
second life for better
customer satisfaction
Wachovia
Leading online bank,
continual investments in
improving technology,
security and service
quality, process
optimization, customer
convenience.
Copyright The Asian Banker 2010. All rights reserved
158.2.0.082010