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HSC PRACTICE QUESTIONS
Marketing
3.
The type of market segmentation illustrated in the
diagram:
(a) is effective when customers’ needs are diverse
(b) is effective when customers’ needs are homogeneous
(c) is effective when it is difficult to differentiate a
good or service
(d) is effective only for the marketing of food items.
4.
Marketers are concerned with consumer behaviour
because:
(a) consumers always behave in a rational and predictable manner
(b) the way consumers behave is easily controlled
by marketing strategies
(c) the way consumers behave is always unpredictable
(d) the way consumers respond to a business’s
marketing strategies has a large impact on the
firm’s success.
5.
The resellers market consists mainly of:
(a) consumers
(b) manufacturers
(c) wholesalers and retailers
(d) industrial users.
6.
Market research can collect data:
(a) only from primary sources
(b) only from secondary sources
(c) from both primary and secondary sources
(d) any of the above.
For more information about answering HSC examination
questions, refer to Appendix 3 on page 567.
Multiple choice questions
For each question, choose the best alternative.
1.
2.
Which of the following statements most completely
defines the term ‘marketing’?
(a) Marketing is the distribution of goods and services from the wholesaler to the retailer so that
they are available when the customer wants
them.
(b) Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and
potential customers.
(c) Marketing includes all those activities involved in
the production and promotion of goods and services to the end customer.
(d) Marketing is any set of activities undertaken to
produce and promote a range of goods and services to satisfy customers’ needs.
Which of the following statements is true?
(a) A business that supports socially responsible
practices and individuals who act ethically will
have a positive impact on society.
(b) If a social responsibility issue is widely discussed within a business then the chances of
reaching an acceptable solution are increased.
(c) Marketing ethics and social responsibility work
together.
(d) All of the above.
Question 3 refers to the following diagram.
Marketing mix 1
Target market
Segment 1
The business
Marketing mix 2
Segment 2
Segment 3
Marketing mix 3
Question 7 refers to the following information.
Techtronics Limited is a producer of computers and consumer electronics. Updating technology is the main business strategy at Techtronics with most employees having
an engineering orientation. Management spends a great
deal of time on design and manufacturing processes
rather than on researching customers’ needs.
7.
Which of the following statements is true?
(a) Techtronics is practising the marketing approach.
(b) Techtronics is not practising the marketing
approach.
(c) Techtronics is practising the selling approach.
(d) Techtronics is not practising the production
approach.
HSC practice questions
335
8.
9.
10.
Exclusive distribution is the form of distribution
used primarily for:
(a) convenience products that are bought frequently
(b) infrequently bought products
(c) products that have a high replacement value
(d) both (b) and (c).
Penetration pricing occurs when a business:
(a) charges the lowest price possible so as to
achieve a large market share
(b) charges a high price to provide a certain image
(c) charges a price above that of its competitors
(d) is forced to charge a high price to cover the
costs of distribution.
A market niche:
(a) is a broadly selected target market segment
(b) involves a business directing its marketing
efforts to two or more target market segments
(c) is a narrowly selected target market segment
(d) involves a business directing its marketing
efforts to an international target market.
(b) Should a marketer take into account any social
consequences of a marketing campaign? Give
reasons for your answer.
(c) How would a marketing plan reflect a business’s
socially responsible philosophy?
4.
With reference to a business you have studied:
(a) Describe the elements of the marketing mix.
(b) Evaluate the effectiveness of the marketing mix in
increasing market share.
(c) Suggest changes to the marketing mix to improve
market share.
5.
(a) What is marketing?
(b) Describe the main elements of the marketing plan.
(c) Explain how developing a marketing plan helps in
achieving the business’s goals.
Extended response questions
1. You have recently been promoted to
the position of
marketing manager for Omega Computer Software
Ltd. The business has been losing market share over
the last few years. It has developed a number of excellent products, especially software designed to help
businesses keep a more accurate record of stock. As a
result, the board wants you to develop a marketing
plan specifically for the computerised inventory software. As yet, no other software manufacturer has
been able to develop a program as powerful as
Omega’s. The software will be especially useful for
medium- to large-sized businesses. Omega has a past
reputation of designing excellent programs, with well
trained backup staff. Its main problem has been in the
positioning of its products and being able to utilise the
correct promotional methods. The board wants the
marketing plan to include a breakdown of the forecast
expenditures and revenue for the first year.
Short response questions
1. (a) What is marketing?
(b) Explain why marketing needs to be an evolutionary
process.
(c) In your opinion, is marketing manipulative or
informative?
2.
3.
Managing the marketing effort correctly is essential
for the long-term survival of the business. However,
with approximately 70 per cent of all new products
failing within the first two years, marketing plans are
not always successful. With reference to a marketing
process you have studied, answer the following.
(a) Outline the strategies used by the business to
monitor its marketing plan.
(b) Describe the modifications the business has made
to its marketing plan in response to changes
within the marketing environment.
(c) In your opinion, how successful has the business
been in managing the marketing plan?
(a) What is meant by the ‘social responsibility of
marketing’?
336 Topic 3 Marketing
2.
With reference to a business you have studied, analyse and evaluate the marketing strategies used for a
product or service.
3.
Azure Meanjin is the new owner of Lifestyle Gymnasium. Azure wants to increase the business’s market
share by 10 per cent over the next twelve months. Outline what Azure needs to know about marketing.
4.
‘Through knowledge of consumer behaviour, marketers can learn to manipulate the consumer to buy
their products.’ Critically evaluate this statement.
5.
Recently you were elected to serve as promotional
organiser for a touch football tournament. The tournament will match several well-known celebrity teams
from New South Wales against the best local players.
Tickets will sell for $30 per person and your goal is to
attract a large number of supporters. All proceeds will
be given to a local charity. As you develop a promotional plan, what segmentation variables would be
most important? Outline the buying motives to which
you would appeal.
HSC practice questions
337