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Transcript
Business Simulation Seminar
Introduction to the
Advanced Marketing Module
Advanced Marketing Module


In each round you will now make
more refined marketing decisions
Objectives


Erect barriers to entry
Make it difficult for new competitors to
achieve compare awareness and
accessibility
Promotion Decisions


Each product will have targeted
promotions
Effectiveness varies by segment

High End


Low End


See email and attend trade shows
Respond to direct mail and print ads
Should take into account



Market share objectives
Customer demand
Competition
Sales Budget

How many outside sales people and
manufacturing reps will you have?



How many inside sales people?





Sales person costs $120K
The more sales calls, the more the demand
These work on existing existing customers
Also run the web and customer support
Costs $50K per person
Will need to allocate time by segment
Distributors


Allow customers to see and get your product
Costs $100K per relationship