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Market Research and Internet Marketing Research Marketing is often defined as providing products and services that help satisfy the needs of a particular market. To find out what the market's needs are marketers must learn as much as they can about their customers. In fact, marketers have an insatiable desire to find out more and more about who they sell to. So much so that it has created an enormous marketing research industry that supports the need for more information. Consequently, the Market Research section is by far the largest section within KnowThis.com. It is subdivided into several areas so if you are pressed for time you may want to do a search if you have a specific topic. Area Coverage: learn basics of marketing research including: how do find company and industry information, how to create surveys, how to do inexpensive research and other useful research techniques explore the wealth of research information put out by the United States Federal Government including demographic statistics, business surveys, and much, much more access company directories that will allow you to find and gather information on thousands of companies throughout the world locate top marketing research companies using market research directories learn the latest on what is happening on the internet with an entire section devoted to internet marketing research Marketing Basics and History What is marketing? If you are asking this question then you'll benefit from spending time in this area. Here we offer numerous resources and links to help you understand the fundamentals of marketing and also see how marketing has evolved with resources devoted to marketing and advertising history. Also, several other specialize marketing topics can be found here. Area Coverage: find resources to understand the basics of marketing including terminology and basic concepts learn about the history of marketing and advertising including sites that offer examples of past events keep up with marketing news with links to top news portals and daily news sites find information on many aspects of transporting products including indepth resources on air transport, water and ship transport, truck and rail offers resources for locating wholesale suppliers and distributors and much more including information on social marketing, pricing and special industry-specific links Marketing Careers and Marketing Job Search Millions of people around the world are pursuing careers in marketing. These include marketing manager, those employed in advertising and other promotion areas, salespeople, and many, many more. In fact, when you consider how many different jobs fall under the heading of marketing, it is estimated that worldwide over 30% of all workers work in marketing. For anyone looking for a career in marketing or if you are in marketing and looking for new challenges then the resources in this section should be well worth your time. Area Coverage: find out what types of marketing jobs are available including job descriptions and salary ranges advice for those looking for a marketing job including resources to help design a resume and marketing job hunting strategies list of marketing job openings from entry level positions to high level corporate openings links to major job listing services on the Internet for both full-time positions and for freelance or contract opportunities. Internet Marketing It seems that everyone wants to be on the Internet. And for good reason. It is safe to say it is the most important new method for conducting business in the last 50 years if not longer. And since it is a method for doing business, marketing certainly plays a crucial, and some say most important, role. Unfortunately, many marketers jump in with little knowledge of how to do it right. Internet marketing experts agree that anyone who is interested in doing business on the Internet should take time to learn about what it is they are getting into. Well before you take the leap you may want to take a look here. Area Coverage: get up to speed on the internet with information on internet basics, internet history and current internet news see how search engines are quickly becoming the most powerful information and marketing tool on the internet learn basics for building a web site and also the techniques for promoting a web site read about effective marketing strategies for doing business on the internet locate affiliate programs (a.k.a. associate programs or partnership programs) on the internet and find out how this can be a source of revenue for a web site operator basics of electronic commerce including explanations of the key terms and technologies extensive coverage of electronic transactions including internet payment methods such as smart cards research issues in electronic commerce Marketing Planning, Management and Strategy Marketing managers face many challenges not the least of which is figuring out what is necessary to maintain a competitive advantage. In this section KnowThis offers resources for the marketing manager with special focus on tools to help with planning and strategy formulation. Also, if you have an interest in starting a small business then the information available in this area may be quite helpful. Time spent investigating the resources available here could save lots of time and money in the future. Area Coverage: find out how to write an effective marketing plan including viewing samples of marketing plans advice for starting a business including links to many free resources to help you get started starting a business is just the beginning, check out the resources for helping you grow your small business lists references sites that discuss important issues related to product design, branding, brand names and packaging Promotion and Advertising Many people when they hear the word marketing instantly assume it is the same thing as advertising. In reality, marketing is a much broader concept that includes as one of its parts methods of communication and promotion of products and services. Advertising, sales promotion and public relations represent three extremely important forms of marketing communication. Most of us can not help being exposed to hundreds of ads, promotions and even news stories each day. The amount of money spent on these three areas is staggering so it is no wonder this is one of the largest areas. Area Coverage: for those not familiar with advertising resources are provided for understanding the basics of advertising as well as advice for designing advertisements and for creating and managing an advertising campaign the hot issue of internet advertising is covered with links to understanding what it is about and how to do it successfully find links to media kits and other advertising rates information for both internet web sites and traditional media offers resources including information on media rating services and other news on media outlets to help advertisers keep up with information on the media in which advertisements are placed find out the basics of public relations and some advice for doing it correctly locate a PR professional through directories and searchable databases for companies exploring direct marketing methods, resources are provided that explain the basics of direct marketing, help in locating mailing lists and other contact lists Customer Focused Marketing Good marketers are constantly gathering information about their customers in an effort to better serve them and, most importantly, to retain them as loyal customers. In recent years a number of techniques have emerged that are designed to: 1) improve the relationship between the marketer and its current and potential customers and 2) utilize these relationships to not only build stronger ties with existing satisfied customer but also to use existing customers to help locate new customers. Collectively, we refer to these tools and methods as Customer-Focused Marketing since these attempts to identify and target customers right down to the very narrowest of levels the individual customer. In this way marketers attempt to gain intimate understanding of their customers and satisfy their individual needs. In this section we present a number of areas that arguably fall within the Customer-Focused category. The idea of this category is to provide links to resources that assist with micro-marketing (i.e., individual customers) activities, help with establishing a line of communication with the customer in a way that makes it appear to be special or personalized for each customer and use this customer base to help identify new customers. Area Coverage: see how customer-facing technologies such as call centers and kiosks are extending the reach of Customer-Focused Marketing learn the basics of CRM including the key terms and concepts find information for improving the customers online experience using web site personalization learn the basics of database marketing including the key terms and concepts read about the important areas of data warehousing and data mining and see how marketers have put these to use to improve customer relations and increase revenue understand techniques that can be used to build strong word-of-mouth or referral (or pass along) campaigns for finding new customers