Download Market Research and Internet Marketing Research

Market Research and Internet Marketing Research
Marketing is often defined as providing products
and services that help satisfy the needs of a
particular market. To find out what the market's
needs are marketers must learn as much as they
can about their customers. In fact, marketers have
an insatiable desire to find out more and more
about who they sell to. So much so that it has
created an enormous marketing research industry
that supports the need for more information. Consequently, the Market
Research section is by far the largest section within KnowThis.com. It is subdivided into several areas so if you are pressed for time you may want to do
a search if you have a specific topic.
Area Coverage:

learn basics of marketing research including: how do find company
and industry information, how to create surveys, how to do inexpensive
research and other useful research techniques

explore the wealth of research information put out by the United
States Federal Government including demographic statistics, business
surveys, and much, much more

access company directories that will allow you to find and gather
information on thousands of companies throughout the world

locate top marketing research companies using market research
directories
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learn the latest on what is happening on the internet with an entire
section devoted to internet marketing research
Marketing Basics and History
What is marketing? If you are asking this question
then you'll benefit from spending time in this area.
Here we offer numerous resources and links to help
you understand the fundamentals of marketing and
also see how marketing has evolved with resources
devoted to marketing and advertising history. Also,
several other specialize marketing topics can be
found here.
Area Coverage:

find resources to understand the basics of marketing including
terminology and basic concepts

learn about the history of marketing and advertising including sites
that offer examples of past events

keep up with marketing news with links to top news portals and daily
news sites

find information on many aspects of transporting products including indepth resources on air transport, water and ship transport, truck and rail

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offers resources for locating wholesale suppliers and distributors
and much more including information on social marketing, pricing and
special industry-specific links
Marketing Careers and Marketing Job Search
Millions of people around the world are pursuing
careers in marketing. These include marketing
manager, those employed in advertising and other
promotion areas, salespeople, and many, many
more. In fact, when you consider how many
different jobs fall under the heading of marketing,
it is estimated that worldwide over 30% of all
workers work in marketing. For anyone looking for
a career in marketing or if you are in marketing
and looking for new challenges then the resources in this section should be
well worth your time.
Area Coverage:

find out what types of marketing jobs are available including job
descriptions and salary ranges

advice for those looking for a marketing job including resources to help
design a resume and marketing job hunting strategies

list of marketing job openings from entry level positions to high level
corporate openings

links to major job listing services on the Internet for both full-time
positions and for freelance or contract opportunities.
Internet Marketing
It seems that everyone wants to be on the
Internet. And for good reason. It is safe to say it is
the most important new method for conducting
business in the last 50 years if not longer. And
since it is a method for doing business, marketing
certainly plays a crucial, and some say most
important, role. Unfortunately, many marketers
jump in with little knowledge of how to do it right.
Internet marketing experts agree that anyone who is interested in doing
business on the Internet should take time to learn about what it is they are
getting into. Well before you take the leap you may want to take a look
here.
Area Coverage:

get up to speed on the internet with information on internet basics,
internet history and current internet news

see how search engines are quickly becoming the most powerful
information and marketing tool on the internet

learn basics for building a web site and also the techniques for
promoting a web site

read about effective marketing strategies for doing business on the
internet

locate affiliate programs (a.k.a. associate programs or partnership
programs) on the internet and find out how this can be a source of
revenue for a web site operator

basics of electronic commerce including explanations of the key terms
and technologies

extensive coverage of electronic transactions including internet
payment methods such as smart cards

research issues in electronic commerce
Marketing Planning, Management and Strategy
Marketing managers face many challenges not the
least of which is figuring out what is necessary to
maintain a competitive advantage. In this section
KnowThis offers resources for the marketing
manager with special focus on tools to help with
planning and strategy formulation. Also, if you
have an interest in starting a small business then
the information available in this area may be quite
helpful. Time spent investigating the resources available here could save lots
of time and money in the future.
Area Coverage:

find out how to write an effective marketing plan including viewing
samples of marketing plans

advice for starting a business including links to many free resources to
help you get started

starting a business is just the beginning, check out the resources for
helping you grow your small business

lists references sites that discuss important issues related to product
design, branding, brand names and packaging
Promotion and Advertising
Many people when they hear the word marketing
instantly assume it is the same thing as
advertising. In reality, marketing is a much
broader concept that includes as one of its parts
methods of communication and promotion of
products and services. Advertising, sales
promotion and public relations represent three
extremely important forms of marketing communication. Most of us can
not help being exposed to hundreds of ads, promotions and even news
stories each day. The amount of money spent on these three areas is
staggering so it is no wonder this is one of the largest areas.
Area Coverage:

for those not familiar with advertising resources are provided for
understanding the basics of advertising as well as advice for designing
advertisements and for creating and managing an advertising campaign

the hot issue of internet advertising is covered with links to
understanding what it is about and how to do it successfully

find links to media kits and other advertising rates information for both
internet web sites and traditional media

offers resources including information on media rating services and
other news on media outlets to help advertisers keep up with information
on the media in which advertisements are placed

find out the basics of public relations and some advice for doing it
correctly

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locate a PR professional through directories and searchable databases
for companies exploring direct marketing methods, resources are
provided that explain the basics of direct marketing, help in locating
mailing lists and other contact lists
Customer Focused Marketing
Good marketers are constantly gathering information about their customers
in an effort to better serve them and, most importantly, to retain them as
loyal customers. In recent years a number of techniques have emerged that
are designed to: 1) improve the relationship between the marketer and its
current and potential customers and 2) utilize these relationships to not only
build stronger ties with existing satisfied customer but also to use existing
customers to help locate new customers. Collectively, we refer to these
tools and methods as Customer-Focused Marketing since these attempts to
identify and target customers right down to the very narrowest of levels the individual customer. In this way marketers attempt to gain intimate
understanding of their customers and satisfy their individual needs. In this
section we present a number of areas that arguably fall within the
Customer-Focused category. The idea of this category is to provide links to
resources that assist with micro-marketing (i.e., individual customers)
activities, help with establishing a line of communication with the customer
in a way that makes it appear to be special or personalized for each
customer and use this customer base to help identify new customers.
Area Coverage:


see how customer-facing technologies such as call centers and kiosks
are extending the reach of Customer-Focused Marketing
learn the basics of CRM including the key terms and concepts

find information for improving the customers online experience using
web site personalization

learn the basics of database marketing including the key terms and
concepts

read about the important areas of data warehousing and data mining
and see how marketers have put these to use to improve customer
relations and increase revenue

understand techniques that can be used to build strong word-of-mouth
or referral (or pass along) campaigns for finding new customers