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1.
TITLE:
Apply technical knowledge and insight into the sales and marketing
of participatory interest in collective investment scheme portfolios
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2.
UNIT STANDARD NUMBER:
242560 replaces 14528
3.
LEVEL ON NQF:
5
4.
CREDITS:
4
5.
FIELD:
Sub Field:
Business, Commerce and Management Studies
Finance, Economics and Accounting
6.
PURPOSE:
This Unit Standard is intended for learners who are Marketing Managers, Sales People,
Marketing Consultants of Collective Investment Scheme Managers, Product Developers,
Wealth Managers, Financial Planners, Broker Consultants, Bankers, Intermediaries and
Advisors who advise clients on existing collective investment portfolios and who require
Category I licensing under the Financial Advisory and Intermediary Services Act (FAIS).
The qualifying learner is capable of:
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7.
Applying knowledge of collective investment portfolios to position a specific
portfolio to meet an identified need.
Demonstrating insight into the regulatory parameters that apply to the sales
and marketing of participatory interest in collective investment portfolios.
Explaining the methods that can be used to market participatory interest in
collective investment scheme portfolios.
Explaining the market support required by clients of collective investment
scheme portfolios.
LEARNING ASSUMED TO BE IN PLACE:
It is assumed that learners are competent in Communication and Mathematical Literacy
at NQF Level 4.
8.
SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA:
Specific Outcome 1:
Apply knowledge of collective investment scheme
portfolios to position a specific portfolio to meet an
identified need
Assessment Criteria
1.1
Collective investment portfolios are analysed and compared to determine
portfolios that are potentially appropriate to a selected client.
1.2
A specific collective investment portfolio is selected for best fit for a selected
client and the choice is substantiated in terms of how it meets the client’s needs.
Specific Outcome 2:
Demonstrate insight into the regulatory parameters
that apply to the sales and marketing of participatory
interest in collective investment portfolios
Assessment Criteria:
L5 sales cis 18 June 2006
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2.1
Legislation that impacts on the sales and marketing of participatory interest in
collective investment scheme portfolios is identified and an indication is given of
the impact of each Act.
2.2
Industry standards and professional codes that impact on the sales and
marketing of participatory interest in collective investment scheme portfolios are
identified and an indication is given of the consequences of non-compliance.
Specific Outcome 3:
Explain methods that can be used to market
participatory interest in collective investment scheme
portfolios
Assessment Criteria:
3.1
The role of advertising in marketing participatory interest in collective investment
scheme portfolios is explained and an indication is given of when it is appropriate
to advertise a product.
3.2
Direct and indirect marketing as methods of marketing participatory interest in
collective investment scheme portfolios are explained and an indication is given
of when each is appropriate to the target market.
3.3
Marketing techniques are assessed for effectiveness for the target market,
compliance and non-compliance.
Specific Outcome 4:
Explain the market support required by clients of
collective investment scheme portfolios
Assessment Criteria:
9.
4.1
The kind of support investors in collective investment schemes require is
surveyed and an indication is given of the type and level of support required to
meet the needs of a specific target market.
4.2
The structure needed to support investors in participatory interest in collective
investment scheme portfolios is described in terms of sales support and client
service.
ACCREDITATION AND MODERATION:
1. Anyone assessing a candidate against this Unit Standard must be registered as
an assessor with the relevant ETQA or ETQA where a Memorandum of
Understanding (MOU) exists with the relevant ETQA.
2. Any institution offering learning that will enable achievement of this Unit
Standard must be accredited as a provider through the relevant ETQA or ETQA
where a Memorandum of Understanding (MOU) exists with the relevant ETQA.
3. Moderation of assessment will be overseen by the relevant ETQA according to
the moderation guidelines and the agreed ETQA procedures.
10.
RANGE STATEMENT:
The typical scope of this Unit Standard is:
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Best fit includes but is not limited to, product, tax, legal, risk profile, costs and
type.
Legislation includes, but is not limited to the Collective Investment Schemes
Control Act (CISCA), Financial Advisory and Intermediary Services Act
(FAIS), Financial Intelligence Centre Act (FICA) Prevention of Organised
Crime Act (POCA) and the Protection of Constitutional Democracy Against
Terrorist and Related Activities Act, 2004 (POCDATARA)
L5 sales cis 18 June 2006
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11.
Codes include, but are not limited to the code of advertising, code of ethics of
Association of Collective Investments (ACI) and/or other relevant professional
bodies.
Direct marketing includes, but is not limited to telephone, presentation,
letters, brochures, and face to face with client.
NOTES:
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CRITICAL CROSS FIELD and DEVELOPMENTAL OUTCOMES:
This Unit Standard supports in particular, the following Critical Cross-field
Outcomes at NQF Level 5:
1. The learner is able to identify and solve problems in which responses show
that responsible decisions using critical thinking have been made in selecting
a collective investment scheme portfolio for a target market.
2. The learner is able to communicate effectively in explaining the market
support required by clients and methods that can be used to market
participatory interest in collective investment scheme portfolios.
Search words: participatory interest, collective investment schemes, portfolios, sales,
marketing.
L5 sales cis 18 June 2006
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