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In The Spiritual Problem of Modern Man, Carl Jung hypothesizes the following: To be “modern” is to be fully aware of the present and distanced from the collective unconscious/the spiritual This is alienating to the modern man Science has destroyed our faith, even in ourselves, and made even our own unconscious minds disgusting---but unavoidable---to us (a jab at Freud) We seek comfort, and we can look to the artist, who often intuitively represents oncoming changes in the collective psyche One way Jung saw this change in his time was through the resurgence of interest in psychic phenomena, including astrology, magic/witchcraft, parapsychology, etc. He felt that this interest represented a psychic and collective need on the part of human beings, a need that the old religions could no longer fulfill. Using Jung’s theory, one might find a means to explain the phenomenal success of Harry Potter among children and adults alike.