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American Marketing Association (AMA) Hires ESW Partners for Mplanet ™ Chicago, IL—After a comprehensive agency search process, the American Marketing Association (AMA) has awarded its prestigious Mplanet™ 2009 creative assignment to ESW Partners in Chicago. ESW is being tapped to create the umbrella creative strategy, key messaging and finished executions, including direct mail, collateral, on-site graphics and web. The American Marketing Association created Mplanet™ to be the premier event for the marketing industry and a destination for the latest marketing thinking, proven solutions and an experience that stands above all other marketing conferences. ”Marketers will leave Mplanet™ with a little more of a competitive edge, enhancing their ability to impact their organization’s business results,” said Dennis Dunlap, Chief Executive Officers of the AMA. “We are pleased to have ESW help us bring this to life.” Sponsored by the AMA every two years, Mplanet™ brings together the world’s most creative thinkers, decision-makers, influencers and academics to engage in a real-time dialogue about the changing dynamics of marketing. Mplanet™ 2009 will be held January 26-28, 2009 at the Rosen Shingle Creek Resort in Orlando, Florida. In addition to its Mplanet™ responsibilities, ESW is also charged with developing the communication plan and brand style guidelines for the new AMA brand positioning to internal audiences, current members, non-members and professional and collegiate chapters. This follows an extensive brand study conducted by the AMA. “It’s a privilege to have been selected to work with the largest marketing association in North America and in this capacity,” said Jim Signorelli, Chairman/CEO of ESW. About the American Marketing Association The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. AMA members are connected to a network of experienced marketers nearly 40,000 strong. AMA offers highly acclaimed Training Series, professional conferences and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. Additionally, the AMA is the source for the field’s top magazines and journals, including Marketing News. Through local and collegiate chapters, AMA members are connected with the best people and the best practices. AMA is also the creator of Mplanet™, the unparalleled industry event that brings together the world’s most creative thinkers, including senior marketing executives, top academicians and other thought leaders, to share fresh insights, new concepts, the latest research and solutions for the most pressing marketing challenges and opportunities. Mplanet™ 2009 will take place in Orlando, Florida, January 26-28, 2009. For more information on the AMA or Mplanet 2009, please visit www.MarketingPower.com.