Download American Marketing Association (AMA) Hires ESW

American Marketing
Association (AMA)
Hires ESW Partners
for Mplanet
™
Chicago, IL—After a comprehensive agency search process, the American
Marketing Association (AMA) has awarded its prestigious Mplanet™ 2009 creative
assignment to ESW Partners in Chicago. ESW is being tapped to create the umbrella
creative strategy, key messaging and finished executions, including direct mail,
collateral, on-site graphics and web.
The American Marketing Association created Mplanet™ to be the premier event
for the marketing industry and a destination for the latest marketing thinking, proven
solutions and an experience that stands above all other marketing conferences.
”Marketers will leave Mplanet™ with a little more of a competitive edge,
enhancing their ability to impact their organization’s business results,” said Dennis
Dunlap, Chief Executive Officers of the AMA. “We are pleased to have ESW help us
bring this to life.”
Sponsored by the AMA every two years, Mplanet™ brings together the world’s
most creative thinkers, decision-makers, influencers and academics to engage in a
real-time dialogue about the changing dynamics of marketing. Mplanet™ 2009 will be
held January 26-28, 2009 at the Rosen Shingle Creek Resort in Orlando, Florida.
In addition to its Mplanet™ responsibilities, ESW is also charged with developing
the communication plan and brand style guidelines for the new AMA brand
positioning to internal audiences, current members, non-members and professional
and collegiate chapters. This follows an extensive brand study conducted by the AMA.
“It’s a privilege to have been selected to work with the largest marketing
association in North America and in this capacity,” said Jim Signorelli,
Chairman/CEO of ESW.
About the American Marketing Association
The American Marketing Association is the largest marketing
association in North America. It is a professional association for individuals
and organizations involved in the practice, teaching and study of
marketing worldwide. It is also the source that marketers turn to every day
to deepen their marketing expertise, elevate their careers, and, ultimately,
achieve better results. AMA members are connected to a network of
experienced marketers nearly 40,000 strong.
AMA offers highly acclaimed Training Series, professional
conferences and Hot Topic events focused on the immediate needs
of marketers, as well as trends shaping the future. AMA’s website,
MarketingPower.com, is the everyday connection to marketing data,
articles, case studies, best practices and a robust job bank. Additionally,
the AMA is the source for the field’s top magazines and journals, including
Marketing News. Through local and collegiate chapters, AMA members
are connected with the best people and the best practices.
AMA is also the creator of Mplanet™, the unparalleled industry event
that brings together the world’s most creative thinkers, including senior
marketing executives, top academicians and other thought leaders, to
share fresh insights, new concepts, the latest research and solutions for the
most pressing marketing challenges and opportunities. Mplanet™ 2009 will
take place in Orlando, Florida, January 26-28, 2009.
For more information on the AMA or Mplanet 2009, please visit
www.MarketingPower.com.