* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing - Schaumburg Business Association
Bayesian inference in marketing wikipedia , lookup
Social media marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Brand equity wikipedia , lookup
Neuromarketing wikipedia , lookup
Brand ambassador wikipedia , lookup
Food marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Marketing research wikipedia , lookup
Emotional branding wikipedia , lookup
Ambush marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Youth marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing plan wikipedia , lookup
Green marketing wikipedia , lookup
Personal branding wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Street marketing wikipedia , lookup
Global marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
2016 + strategy + branding + technology + marketing Marketing For Client & Talent Acquisition A special blend of Competitive Analysis Brand Communications Software Development Content Marketing Market Research Logo Design Website Development Search Engine Marketing Online Audit Naming Content Management Email & Direct Marketing Interviews & Focus Groups Corporate Identity Mobile Applications Social Media & Blogs Influencer Identification Marketing Materials eCommerce Public Relations Buyer Persona Profiles Sales Tools Platform Integration Advertising Annual Marketing Plans Responsive Website Design Application Development Experiential Marketing + strategy + branding + technology + marketing Red Caffeine is the Marketer for Makers + strategy + branding + technology + marketing Marketing = New Website + strategy + branding + technology + marketing Marketing = 1. Attract new customers 2. Retain & grow current customers 3. Attract employees + strategy + branding + technology + marketing Start with clearly defining your goals + strategy + branding + technology + marketing Be strategic about your process • Competitive Analysis • Interview Clients: Current, Prospective & Lost • Identify Influencers + strategy + branding + technology + marketing Strategy is the blueprint of your brand 1. Engineer 2. Procurement + strategy + branding + technology + marketing Strategy results knowing needs of buyer + strategy + branding + technology + marketing Outcome of strategy drives brand story + strategy + branding + technology + marketing What is the perception of your brand + strategy + branding + technology + marketing Is your image current, modern & relevant • • • • Who you are What you do Who you do for Why you do better *for each buyer type + strategy + branding + technology + marketing What is your brand story Simple Message Clear Call To Action + strategy + branding + technology + marketing Brand story drives user experience + strategy + branding + technology + marketing No “field of dreams” in marketing Content is the fuel • Case Studies • Video • Webinars • PR Target specific buyer types • Search Engine Optimization • Search Engine Marketing • Social Media Nurture relationships • Email • Marketing Automation Website & Blog + strategy + branding + technology + marketing This is how it works • • • • • • • Solid brand presence Facebook showcases culture LinkedIn targets job titles Career page outline benefits Appealing job descriptions Partner with educators Leverage video to tell your story + strategy + branding + technology + marketing Same marketing tactics attract employees • Measure tactical effectiveness • Close loop to sales • CRM • Marketing Automation + strategy + branding + technology + marketing Everyone asks about ROI • Creates differentiation in a market of slim differentiation • Positions first class customer experience • Starts the conversation + strategy + branding + technology + marketing “It’s a Brand New CARR” • Sells out webinar 2X • Gains 4000+ prospects to database • Generates 100+ leads Case Study + 3 Videos Shared to 5k email subscribers 2 Sold Out Webinars of 2000 attendees each Advertised as Sponsored Content 1200 tweets + strategy + branding + technology + marketing Bi-Link webinar attracts new prospects • Sales tools that break through clutter • Drew attention of Global Procurement + strategy + branding + technology + marketing Ergoseal sales tools gets noticed • Third party endorsement = credibility • Tell stories through case studies • Tools engineers use + strategy + branding + technology + marketing Bales content leads to leads Smalley attracts talent via marketing + strategy + branding + technology + marketing Leverages online tactics to attract talent Current clients New prospects Employees + strategy + branding + technology + marketing Who are you “really” marketing to today 1. 2. 3. 4. 5. 6. Start with identifying your goals Examine competition and marketplace today Define who your buyer types are and their needs Take a hard look at your brand story & image Map investment to sales goals Engage in a thoughtful process + strategy + branding + technology + marketing Recap HOW CAN WE FUEL YOUR BUSINESS? Julie Poulos – Vice President [email protected] | 630-781-8200 + strategy + branding + technology + marketing THANKYOU