Download What`s the real story on inkjet?

What’s the real story on inkjet?
Digital Print for Packaging, Tampa, June 2015
Mark Alexander
Director of Business Development
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Our world is digitising
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The worldwide print market – 3 trillion m2
Worldwide 2014 forecast – billions of m2
Advanced mfg
Sources: PIRA, PRIMIR, I.T. Strategies WFG, Ceramic World,
Poyry, Freedonia, Munksjö, FESPA Digital, PIRA Digital Textile,
IDTechEx , Ink and Hardware Suppliers, Interquest
Decor other
Wood laminate
Ceramics
GWFG
2014
Digital = 91bn m2
Inkjet = 34bn m2
Business forms
Financial & legal printing
Textile
Labels
Direct mail
Folding carton
Flexible packaging
Corrugated & Solid board
Books
Catalogues
Magazines
Brochures\pamphlets, other
Newspapers
Analogue printed 2014
Digitally printed 2014
Excludes office and home printing
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Growing Markets to 2022
Change in Print Area 2014 to 2022 (B Sqr.m.)
Flexible packaging
Brochures\pamphlets, other
Folding carton
Corrugated & Solid board
Textile
Labels
Financial & legal printing
Ceramics
GWFG
Wood laminate
Decor other
Advanced mfg
Business forms
Direct mail
Books
Magazines
Catalogues
Newspapers
-300
-250
-200
-150
-100
-50
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100
Source: Xaar
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Not just cylinders…
Image courtesy of Plastipak
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Krones DecoType
YouTube video
https://www.youtube.com/watch?v=vPLRHGLVtSY
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How much Variety do we need?
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Vision of variety
Broadcasting to dialogue
The package is a medium for
communication
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1 message for
1 person in
1 place at
1 time
• Or just greater variety
• Consumers want it
• Consumers pay more for it
• Consumers buy it
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Individual Packaging
•Continued growth of demand for
short run lengths
•Mass customisation
o Mail order, catalogues, DTS
o Gifting
o Personalisation – we all want
to be treated as unique.
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Labels – to be or not to be?
• Primary Labels
o $30bn of primary labels sold annually
o Conversion of primary labels to digital
forecast to treble between 2014 and 2022
o Change driver is lower cost per copy on run
lengths below 100,000 impressions (was
only 50,000 3 years ago)
o Large range of substrates.
• Direct-to-shape (DTS)
o Direct imaging to bottles and containers
without a label
o Shortens the time to market and reduces
inventory and shipping costs
o Enables mass marketing and event
targeting.
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Big brands are already using DTS
Image courtesy of Plastipak
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Full-scale production is already here
Images courtesy of Plastipak
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Direct-to-shape Requirements
High uptime / print reliability
• Bottling lines run with minimal downtime
Print speed
• Currently 25-50 m/min
• Not the constraining factor
Print Quality
• 360npi with greyscale gives 1000dpi apparent resolution
• Whites, metallics and spot colours
Printhead life
• Equivalent to ≥1000 hours pa at full duty cycle pa
Print swathe
• ≥200mm print swathe for print height
• Limited space to interlace printheads
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Speed Requirements
In-line direct decoration
• Print directly onto the container
• Without having to store or plan or
apply labels
• With as much variety as desired
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At the line speed
Print not quite so fast
Print exactly what you need
Always ready
Eliminates make-ready and cleandown time
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Excellent Image Quality
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Inks and Colour
Inkjet can hit the colour gamut required
• Typically 5 colour process CMYK+W
• Hexachrome adds orange and green
• Spot colours
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Major brand spot colours exist!
UV Inks
• Good opacity, good adhesion
• Suitable for food packaging
• More competitive pricing
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Under/Over Whites
•TF Technology™ - continuous ink recirculation
– continuously primes the printhead
• Essential for reliable printing with heavily
pigmented white inks
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Krones DecoType
Digital direct printing
Print on either cylindrical or special-shaped bottles
Print on plastic containers made of PET, PP or PE
Print heights of up to 200 millimetres can be achieved
Uses UV inks
Modularised, compact construction
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Reliability
Data
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400 inkjet label systems with up to 70
printheads in each
7,500 ceramic printers installed
Large industrial printers with 256
printheads in each
250,000 Xaar printheads supplied to
industrial markets within last 5 years
3 shift operation
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Reliability
Facts
• No discernible wear mechanism
• Automated routine maintenance prevents
downtime
• Several hours of single-pass continuous
running is normal
• Replacement rates amongst largest
populations of Xaar 1002 equate to 4
years average printhead life (all causes)
• Reliable industrial working on an industrial
scale
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Companies engaged in Direct-to-shape
Xaar’s partners
Examples of brands
working with DTS
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Thank you
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