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PICS: Platform for Internet Content Selection Dr. James Miller MIT Laboratory for Computer Science PICS Rules Service Systems (Process) (Vocabulary) Labelers Label User Guarantor Signed Label Search/Filter Engine Framing The Question • The Technology Itself • U.S. Domestic Use of the Technology • International Use of the Technology The Technology Itself ...Since the Web is global, its technology must support a wide range of policy options that encourage all cultures to use the Web…. [The Web] architecture must allow local policies to coexist without cultural fragmentation or domination. • Labels (metadata) are useful for many things – – – – – Improving and automating search (library catalogs) Quality labels (virus checks, “archivist”, community) Child protection (content regulation) Privacy protection (data reuse policy) Intellectual property rights management U.S. Domestic Policy Educate parents about the new medium – Parental involvement is essential – Filtering is an aid, not a panacea Encourage many third-party labels – Parents must choose Filter when parents can’t be there – Public schools, especially grades 6 - 9 – Children in libraries and public spaces – Parental choice or community choice or …? International Policy Oppose mandatory labeling, encourage objective rating – Objective rating systems are possible – Self-rating vs. third-party rating is irrelevant – More effective as a public service than as a selfsupporting business Establish objective labeling as a safe haven