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MSN Brand Channels debut in Latin America, fully integrating brand content and social networks in a single location Microsoft Advertising combines creativity and technology to create custom, branded social web solutions for advertisers New Microsoft Advertising solution is available first in Latin America Santiago, Chile – December 5, 2011 – Microsoft Advertising today launched MSN Brand Channels, a custom, co-branded digital advertising solution that seamlessly integrates social sharing capabilities from Facebook, Twitter and e-mail, with other brand content to help brands maximize their social impact and showcase their products and services in a richer and more flexible online environment. “Social is now a must-have for every digital marketing campaign”, commented Lovina McMurchy, General Manager for Advertising and Online, Microsoft Latin America. “But ‘social’ is not a particular web destination, social is the expectation of consumers they can participate in your marketing campaign. As such social needs to be ‘built-in’ to every location across the web that a brand’s marketing may appear.” Social networks have increased the way people interact with each other, creating an impact on the frequency with which they share information, the amount of information they share, and the places where they are sharing. In addition to integration with social networks, MSN Brand Channels also include brand customization, expanded content, display advertising, articles, videos, photos and other engaging consumer experiences, and takes full advantage of MSN’s ability to deliver a huge and highly engaged online audience of over 112 million people through the MSN and Windows Live Latin America properties. MSN Brand Channels adapt to advertiser needs, with turn-key, scalable solutions that also include media and can be viewed across PCs, tablets, smartphones and most other mobile devices. “We wanted to launch MSN Brand Channels first in Latin America, where people are known for being highly social. Latin Americans have the most contacts on their Messenger list, the most friends on Facebook and spend the most time on social networks”, said McMurchy. “The secret to maximize the return on social media investment is to generate the social word-of-mouth that drives purchase behavior.” Research shows that the rates of both conversation-led (41%) and research-led (46%) purchases are higher worldwide on MSN.com than they are on Facebook (17%) or Twitter (9%)1, and MSN Brand Channels become a showcase that effectively blend brand and consumer voices. “Microsoft is a media company, a consumer technology company and one of the world’s largest marketers. We offer a unique combination of creativity, technology, media and services, research and metrics to better understand our users, ensuring that our clients can take advantage of the latest media and technology opportunities”, she added. “Across our network, our experiences are increasingly social. Whether it is our close partnership with Facebook, our innovative social experiences in Xbox and MSN, or a new approach to People in Windows Phone – we are bringing technology and people together.” ### About Microsoft Advertising Microsoft Advertising provides advertisers and publishers with media, tools and services to help drive deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and management of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond. More information is available at http://advertising.microsoft.com. About Microsoft Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 1 GroupM Search and Comscore “The Virtous Cycle, The Role of Search and Social Media in the Purchase Process”. Keller Fay Group Study for MSN Feb 2011. Research Overview for Social Spotlight: “Talking Brands” & “New Shopper Journeys” “Talking Brands” ‐ Microsoft Advertising Mar 2011”. Note to editors: For further information, news and perspectives from Microsoft Latin America, please visit the Microsoft blog in Spanish at http://blogs.technet.com/b/microsoftlatam/, the Windows for Latin America blog at http://windowsteamblog.com/international/b/latam/ or follow us on Twitter: @MicrosoftLatam. Press Contacts: Jackie Kates Microsoft Latin America [email protected] Daniela Jimenez Parker Porter Novelli for Microsoft Latin America [email protected]