Download Freedom 55 Financial`s new Freedom for life

RELEASE
Freedom 55 Financial’s new Freedom for life
advertising campaign targets younger Canadians
London, ON, October 26, 2015… London Life’s iconic Freedom 55 FinancialTM brand today launches a
national online campaign that aims to inspire younger Canadians to plan for the life they want today
and tomorrow.
“Freedom 55 Financial continues to evolve to keep pace with how Canadians define financial freedom,’”
said Mike Cunneen, Senior Vice-President, Freedom 55 Financial. “We’ve refocused our brand to make
it more relevant to younger Canadians who are more concerned with living today than thinking about
retirement.”
Introducing Freedom for lifeTM, a brand positioning that’s fresh and relevant to today’s financial realities.
The new online digital campaign aims to help this younger demographic see the importance of having a
financial plan to help them meet their day-to-day financial goals – paying down debt, saving for
education, raising a family, or simply enjoying a vacation.
Cunneen said the advertising campaign reaches out to young Canadians who do not yet have a
financial security advisor or have not yet developed a financial security plan. “Through our more than
3,600 Freedom 55 Financial security advisors, we help Canadians prepare a plan that will help meet
their needs now and in the future,” he said.
The eight-week advertising campaign includes two online digital videos, Family and New home, each
beginning with a piece of Canadian history which then transitions into today’s relevant moments. The
message reinforces the need to surround yourself with people who can help, including your financial
security advisor. The videos will direct young consumers to a brand new Freedom 55 Financial website
where they will find timely financial security planning topics. When they feel they have enough
information, they can use an advisor locator to start a conversation with a Freedom 55 Financial advisor
near them.
The campaign follows a brand refresh ad campaign in 2012 that asked Canadians to reflect on what
freedom meant to them.
Freedom 55 Financial is a division of London Life Insurance Company, founded in London, Ontario, in
1874.
- end For more information contact:
Marlene Klassen, APR
Assistant Vice-President, Communication Services
204.946.7705