Download 1 Brand Manager The Company Rodan + Fields® is a skincare

Brand Manager
The Company
Rodan + Fields® is a skincare company founded by Dr. Katie Rodan and Dr. Kathy Fields, world-renowned
dermatologists and creators of Proactiv® Solution. Rodan + Fields specializes in marketing clinicallyproven skincare products with a unique direct selling business model that empowers people to become
their own bosses and potentially earn substantial incomes with their growing organizations. With triple
digit growth in revenue and Consultants, groundbreaking product introductions, and industry
recognition, Rodan + Fields is a fun, fast-paced and exciting company in the heart of San Francisco.
The Opportunity
Rodan & Fields seeks an exceptional marketer to take the lead in managing the product life cycle of new
and existing product initiatives from ideation to in-market launch. The position encompasses a wide
range of product and brand related leadership and support responsibilities including creation of
strategic pipeline plans, concept development, competitive & market analysis, pricing analysis,
forecasting, development of product promotional programs, and creation of collateral/launch support
assets. This person will be responsible for leading the cross-functional team through the product launch
process and lead the development and execution of the go-to-market marketing plans. This role
supports the company’s core value proposition to position products for both their marketplace value as
well as their competitive advantage, creating a source of income for the company’s independent sales
representatives.
Key Areas of Responsibility:
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Product Development Marketing (Design)
o Lead development and product launch process implementation for new product
introductions and initiatives
o Lead and collaborate with cross-functional team to execute new initiatives through the
product launch process
o Lead development of concept and ideation for new product introductions
o Lead artwork creation and execution
o Prepare in-depth landscape market, competitive and brand analysis
o Identify and monitor relevant business metrics in alignment with brand goals
o Identify creative new opportunities to grow the brand and design and execute short and
mid-term brand building plans, including promotions and communications strategies, in line
with the objectives and value proposition of the company
o Monitor product performance, offering recommendations for supporting the product
portfolio as well as creating action and communications plans for product
discontinuations/out-of-stock/over-stock situations.
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Operational Go-to-Market Marketing (Delivery)
o Develop and implement the Go-to-Market Launch Plan for new product introductions and
initiatives
o Develop, enhance and oversee all promotional programs and partnerships, collateral
development, product training content, product communication material and other brandrelated programs
o Partner with cross functional team to ensure execution of product promotions and
initiatives via ecommerce, web, social media and other internal and external sources.
o Work closely with the sales organization to create training materials, promotional materials
and programs to support our Independent Sales Force.
o Partner closely with Operations to ensure seamless execution of bill of materials, warehouse
assembly and product logistics related to product promotions and other product marketing
initiatives.
o Direct cross-functional team communication to ensure all stakeholders are informed and
invested.
Qualifications:
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Bachelor’s Degree in Marketing or related field
A minimum of 5 years product marketing / brand marketing experience, with at least 3yr
experience in the skincare industry.
A strong understanding of the product life cycle and promotional process
Solid analytical and critical thinking skills; proven expertise in problem solving and multi-project
management
A demonstrated passion for the industry, business, company, and/or brand.
The ability to effectively partner and motivate across functions and with outside vendors.
Excellent judgment as it relates to representing the Company to customers and consultants.
A proven track record of working collaboratively and being accountable.
Outstanding oral and written communication skills.
Exceptional organizational skills and a great attention to detail.
Self-starter, ability to thrive in a fast paced, start-up environment
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