Download TOR- Marketing Director

Job Title
Director - Marketing
Job Summary
The role is responsible for the strategy, tactics and programs to create interest,
demand and recognition for CRS and its products through the use of
advertising and public relations, product marketing, strategic alliances, to help
achieve the objective of sales, growth, profits, and visibility.
Department
Marketing
Location
Head Office - Kathmandu
Reports To
Deputy Managing Director
Level / Grade
6
Reported By
Manager – Marketing,
Senior Officer / Officer –
Marketing
Training Manager
Key Responsibilities
Design and Review of
Marketing plan & strategy
Customer Identification
and Market Penetration
Activities
 Prepare annual marketing plan and strategy for products and
programs based on sales target for the year, with product wise
plans encompassing product positioning, pricing, distribution
and packaging)
 Prepare a work plan encompassing all the training sessions and
Behavioral, Change and Communication (BCC) activities to be
conducted throughout the year
 Propose and implement marketing strategies to increase market
share / sales for specific products or to target certain specific
areas/population
 Analyze the customer insights through regular meetings and
field visits and develop customized marketing strategies
 Understand the sales strategy well and also its implementation
so as to align marketing initiatives
 Oversee area wise and product wise sales and non-sales targets
of the marketing department on a monthly and annual basis for
analysis and key inferences to facilitate further action and
decision making
 Ensure implementation of approved marketing plans/programs
by the team in close co-ordination and collaboration with area
offices and their sales team
 Monitor and measure effectiveness of marketing and branding
activities through design of relevant performance indicators
 Review and report on Brand and campaign performance, sales
performance and customer satisfaction levels to ensure
marketing strategy and direction is effective in delivering on
organization requirements
 Devise strategic marketing plans and initiatives for specific
products across regions, in coordination with the Director Field Operations, and ensure implementation of these. This
will include positioning, market analysis, customer segment
selection and penetration plans, and related product positioning
 Conduct frequent market research activities to understand the
market pulse and be updated on marketing trends
Budgeting
Business networking for
partnerships and alliances
Product Management
Training and Behavioral
Activities
Branding and
Communication
 Track the marketing activities and approach adopted by
organizations of similar nature
 Responsible for Market Communications, Public Relations and
other activities and initiatives to increase consumer awareness
of organization products
 Sustain relationship with clients and gather feedback and
preferences along with the Sales team
 Keep abreast of all information like business drivers,
requirements, key concerns and risks, requirement on donor
agencies and other factors affecting business environment of
CRS
 Develop budget for the Marketing function and ensure
adherence to budget figures and cost containment
 Monitor and report all marketing spend and return to ensure
effective budget management
 Ensure that annual and semi-annual reports on the activities
conducted and budgetary compliance of the marketing
department are set to the concerned authorities
 Participate in industry meets, exhibitions and conferences
 Participate in creating strategic partnerships, alliances that
ensure CRS is highly visible and is also able to work towards
BCC initiatives at the community level to facilitate
development
 Propose new product development by providing inputs
regarding what is required by the market
 Give inputs on the possible pricing of self-procured or selfmade products by analyzing the market
 Monitor the design and development of advertising and
promotion strategy for all the products
 Interact and negotiate with advertising agencies and vendors to
finalize the advertisement campaigns and promotions for
various products
 Monitor the BCC activities and sessions conducted against the
work plan
 Ensure that all the mandates from the donor organization in
terms of activities to be conducted are met
 Co-ordinate with our Technical Advisor for carrying out the
BCC activities by training the sales staff
 Oversee marketing communications including branding, public
relations, advertising, promotional events collateral materials,
and website design and content
 Finalize the advertising agency for CRS to help manage brand
building campaigns, events and market communication
initiatives, negotiate rates, and ensure a value based agreement
with them
 Provide guidance on appropriate media format, timing,
strategies for targeted community initiatives, and other
considerations for making message delivery for CRS products
most effective
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Market Visits

Additional Responsibilities


Maintain relationships and build partnership with key media /
advertising agency to facilitate promotional activities as and
when may be required
Oversee content and flow of all marketing specific outbound
communication messages and materials to promote specific
behavior change objectives and their appropriateness to local
conditions / targeted community
Act as the corporate communications lead for CRS, by being
the point of contact for publication of any external
communication
Visit the market including customers, retailers and distributors
with the Sales team, as and when required for a better
understanding of the market
Perform any other responsibility as required by the business or
as assigned by the Deputy Managing Director
Analyzing the approved marketing plans at the end of every
quarter based on information received from external and
internal sources
Ensure compliance with all the government norms and rules
for all the activities undertaken by the marketing department
Key People Responsibilities

Ensure effective resource planning for the marketing department both in terms of physical
assets and human resources
 Allocate, monitor and evaluate the performance of team members to ensure achievement of
assigned goals
Primary Interface – External
Source
Purpose
Advertising and media
agencies
Finalization of advertisements, promotional campaigns and
promotional material
Distributors and Retailers
Seek feedback on CRS products through the marketing and
field sales team to understand customer behavior
Vendors and Suppliers
Design and delivery dates of promotional material
End Customers
Taking primary feedback on the products of the company
Primary Interface - Internal
Source
Purpose
Deputy Managing Director
Updating on key marketing initiatives and seek guidance as
and when required
Director – Field Operations
Understand pattern in sales and overall market to align
marketing initiatives
Area Officer and Frontline
Sales Team
Facilitate implementation of marketing and BCC programs and
ensure that the initiatives undertaken are effective
Qualification and Experience
Minimum Qualification
Post Graduate / MBA in Marketing
Preferred / Additional
Qualification
Diploma/ degree/ certification in Pharmacy may be an added
advantage
Minimum Experience
12 years’ experience in marketing with at least 5 years’ experience in
senior management capacity of the marketing/program division with a
fairly large private company or I/NGO or social marketing in Nepal
Preferred Experience
 Experience in all facets of the marketing chain, including
product management, communications, brand management,
and segment management
 Experience of marketing products to urban and rural
population