Download TT presentation 4th June

Town Meeting
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4 June 2013
Overview Meeting
• Fashion Show/ Fashion Week Update
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What a success! We find out from those involved how it went!
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Find out How it’s going & what’s left to do
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Still need to get this filled in find out how you can help from Mark Walton
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Town Talk & Spreading the Word
High Street Forum
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What’s the status Bernie Pitch from WBC will give you the latest
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New projects and ideas discussion
• Super Sunday Update
• May Fayre / Town Survey Update
• Volunteers Needed
• Marketing & PR Update
• Regeneration Update
• What Next
• Next Meeting Wed 24th July
What a Success!!!
Positive feedback from
• retailers involved
• Fashion Show Atendees
• Customers on Discount Card
• Great TT & Town Exposure
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Super Sundays / Market
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One Month pilot programme
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Artisan Market 7th July
Children’s Market 14th July
Local Food Market 21st July
International Food Market 28th July
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Overall Planning & Organisation
Co-ordinating Finances, keeping track of payments and costs
Talking to Retailers & getting the Town Open
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Graphics for Banners, Posters & Adverts / Flyers
Arrange Banners to be put up
Flyers – Co-ordinate where and when to hand out
Flyers –weekly hand outs need volunteers on a rota
Social Media – Melanie?
PR – Press releases & Push to press mailing list
Photographs on the market Days
Collect Testimonials (video) and written from traders and customers
Post Event – wrap up press
Creating the Buzz and getting the posters Flyers etc. distributed
Still need a few more Stalls – Do you know anyone?
Volunteers Needed for ..
Marketing Work Required
CAN YOU HELP?
May Fayre
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Great Success!!
Raised awareness
Positive PR for Events
Surveys Filled in
Lots of Town Feedback
Still need to input the Surveys – need volunteers
o Takes 30 seconds on line
o All you need is a PC or tablet , internet connection, 1hr and a cup of
coffee
o Need all inputed by the end of June
o Speak to Mark to grab a stack
o Not filled it in go to ..
o https://www.surveymonkey.com/s/TownFeedback
Marketing & PR Update
• We have a great team working on this
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Need more people!!
Fantastic Joined up effort to get the Fashion Week & Fashion Show off the ground!
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Town Talk Facebook
• Now up to 1.5k likes
• We need more … please share the page and the updates and ask your
Town Team Website
• Gaining momentum a lot of content to update
@WokyTT - Twitter
• Mel doing a sterling job, do with more tweeters
• Follow comment and retweet please
Press Releases, Media Interface & Graphics
• Rachel & Kirsti has done some great work on the PR’s
• Still so much to do
• Current PR Areas
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• Marketing Strategy Needed
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Bigger Picture & Long Term Strategy
Plan to create a calendar and a joined up plan of events and campaigns to run
between now and Christmas
• Get Business community working smarter and together to promote each other
Branding work with Regeneration Team to get this right
Marketing & PR Update
• Marketing Campaigns
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High Street Forum –lunch time – Wed 3rd July
• Specialist Forum for those with an Active interest in the High Street
• Key Activities
o Networking
o Planning Joined up Town Marketing Campaigns
o Advice & Support – external presentations & training offers
o Joined up Voice – make action council projects (regeneration)
Monthly High Street Campaign
Super Sundays
• Jan and Lynda have done some great base work
• Need help to put the plan in to action & create the Buzz
Town Team Promo & Volunteer Recruitment
Wokingham Town Events
• Support the PR of Town Council & charity run events
All Future TT Events & Projects
Volunteers Needed
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Marketing & Promo – (George)
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Marketing / PR / Social Media skills to work across projects where needed
Run and Manage Campaigns
Footwork spreading the word and the Buzz
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Co-ordinate the Project
Run the Marketing Campaign
Volunteers at the markets to help out
Footwork spreading the word and the Buzz
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Inputting the results
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Financial Help
• Book Keeping / Accounts / Process
Project / Team Management
PA Skills – organise meetings & chase people
Volunteering Manage and co-ordinate volunteers
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Build Networks
Liaison- Get in the know with Town & Borough Council keep TT informed
Sunday Markets (Stan)
Surveys (Mark W)
Back Office – (George / Juliet)
Partnerships – (Mark A)
Please Give your Names at the end of the Night on form and we
will be in touch ..
Regeneration Update
Bernie Pitch
• Overview of Regeneration
• Status Update
o Phase 1 – works starting date
o Phase 2 & 3 - Planning Status and planned Dates
What Next??
• Need a Plan for the rest of the Year!
• We need Ideas / Volunteers for Future Events
o Do you have a burning passion?
o Have an idea for something you think will be great for the Town and / or help
your business?
• Possible Ideas
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Autumn Winter Fashion Week
Food & Drink Week
Father Christmas
Late Night Opening
Christmas Markets
Free Parking after 3pm / Wednesday’s
Christmas Carnival Stall
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• YOU DECIDE !!!
o Email us with your thoughts and Ideas
Next Meetings
• Big Town Team Meeting
o Wednesday 24th July
o Wednesday 25th September
• Same time, same place!
• Marketing & PR Meeting
o Friday 14th June
• 10 am Cantley Lodge Arts Bar
• Markets & Events
o Tues 11th June , Tuesday 10th September
• 6.30pm, Shute End
• Steering Group
o Behind the scenes bit for team leads, finances & Project updates
o 10th July 6pm Shute End