Download Relevant University Courses

Relevant University Courses:
International Marketing - MCS 4600:
Description-This course examines the study of marketing in a global context with specific emphasis on
the strategic implications of marketing in different country cultures. Included are the global marketing
environment and the competitive challenges and opportunities confronting today's international
marketers, the cultural environment of global marketing, the assessment of global market opportunities
and the development of global marketing strategies.
Importance- This course opened my eyes to the importance of understanding the concepts and styles of
marketing in foreign countries. It allowed me to do research on foreign markets and develop skills that
would benefit me in a future career that involved dealing with different cultures. The class was also very
interactive and based in practicality; my group and I worked on three main projects that involved
researching a separate part of the globe, creating a business plan and presenting to the class the
potential markets, products and selling styles that we would use to be successful overseas. I had very
little knowledge about global markets until this course, and now I understand the importance of a global
economy and why it is important to be able to market products in an emerging economy.
Consumer Behaviour - MCS 2600:
Description-Organizations survive and achieve their goals by satisfying the needs and wants of
consumers as well as or better than their competitors. This course examines consumer behaviours, the
economic, social, cultural and psychological factors related to consumer behaviours, the evolution and
change in behaviours and relationships, and the ways in which consumers respond to stimuli employed
in the marketing of products, services and ideas.
Importance- This course was taught well and encompassed some of the most important topics and
material that any marketing professional would need. By breaking down the marketing process into its
basic components and building a solid understanding of consumer behavior, this interactive class helped
widen my birth of knowledge on how to successfully create, target, position and analyze consumers and
their behaviours towards marketing strategies.
Market Analysis and Planning - MCS 3500:
Description-This course teaches students decision making theory and the methods of analysis that
support decision making in the marketing discipline. Topics include customer, competitor and market
analysis and methods such as forecasting and decision modeling.
Importance- This class was the first time that I realized the incredible power and importance that
Microsoft Excel has in the business world. This class was a practical assessment of our abilities to take
information from a business case and analyze, present and draw usefull conclusions from it. I learned
how to analyze data by using Excel formulas and analysis components and became more proficient in
using Excel as a business tool.
Individuals and Groups in Organization - BUS 2090:
Description-The course serves as an overview to organizational behaviour. It examines the individual,
the group, the organization and how the three interrelate in order to enhance performance and
productivity.
Importance- This class taught me the importance of human resource. Learning how companies and the
people within them work is essential for any work place. When processes and people work more
efficiently and effectively the benefits are huge. This course included ways to treat employees to
improve their work life and culture, leading to a more productive and happy work environment.
Development and Underdevelopment - POLS 2080:
Description-An examination of the politics of development, distribution and conflict in Africa, Asia, the
Middle East and the Americas from a comparative and international perspective.
Importance- Development and Underdevelopment was as much a class as it was a life changing
experience. Learning how America and big business have used corruption and capitalism to keep
countries poor was disgusting. This course made me understand that no matter what direction I head in
with my business career, that I must always remember how important it is to do the right thing for
people in need and to not capitalize on the misfortune of others. Green and fair-trade concepts were
introduced and also ways to run a business that will improve market share and give to others in need.
Marketing Communications - MCS 3620:
Description-This course covers concepts of communication management as practiced by organizations in
all economic sectors. Communication management principles are applied to the design and evaluation
of communication programs.
Importance- Building on concepts learned in consumer behavior, this course focused on strengthnening
my abilities to effectively use mediums of communication to deliver a message that would stick with
consumers. This course provided the knowledge and then let us practice what we learned through
projects and presentations.