* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download B2B One Pager
Marketing plan wikipedia , lookup
Sales process engineering wikipedia , lookup
Street marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Price discrimination wikipedia , lookup
Marketing communications wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Celebrity branding wikipedia , lookup
First-mover advantage wikipedia , lookup
Planned obsolescence wikipedia , lookup
Neuromarketing wikipedia , lookup
Visual merchandising wikipedia , lookup
Perfect competition wikipedia , lookup
Green marketing wikipedia , lookup
Product lifecycle wikipedia , lookup
Market penetration wikipedia , lookup
Target audience wikipedia , lookup
Sports marketing wikipedia , lookup
Food marketing wikipedia , lookup
Consumer behaviour wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Product placement wikipedia , lookup
Multicultural marketing wikipedia , lookup
Brand awareness wikipedia , lookup
Youth marketing wikipedia , lookup
Predictive engineering analytics wikipedia , lookup
Target market wikipedia , lookup
Brand loyalty wikipedia , lookup
Personal branding wikipedia , lookup
Brand equity wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Pricing strategies wikipedia , lookup
Global marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Brand ambassador wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing channel wikipedia , lookup
The FanOcularsTM Concept FanOcularsTM are a new and exciting consumer product intended to reach a broad demographic of sports enthusiast and individuals who (1) attend live sporting events (2) collect sports memorabilia and novelty items. Precision SB, Inc. produces, distributes and markets the FanOculars brand throughout the U.S. FanOcularsTM offers licensing opportunities to all such brands with the objective of creating a powerful business partnership. Licensing Opportunities & Benefits FanOcularsTM make an ideal product for any business looking to enhance their brand image, excite their fans and create a revenue stream through royalty and other licensing fees. Revenue streams to corresponding licensors and its entities through royalties and other such fees High profit margins – low retail price point Product branding opportunities Promotional, sponsorship, and fundraising opportunities New, unique, one of a kind product for fans to enjoy What are FanOcularsTM? FanOcularsTM are 50% Binoculars; 50% Collectable. FanOcularsTM are made from a durable, yet lightweight ivory board making them useful for many years. The lightweight construction creates a portable pair of binoculars that can be used over and over again. The lens is capable of magnifying the field view 3-4 times. This makes the Distribution Strategy FanOcularsTM very practical for use at live events. Imprinted on the FanOcularsTM are player images, logos and actions shots in a manner similar to a trading card. This adds a collectable element to the practical application of the FanOcularsTM. Best of all is the low price point of the FanOcularsTM product. This low price point will make FanOcularsTM an easy buying decision with brand-loyal fans. Marketing Strategy Precision SB, Inc. is committed to the growth of the FanOcularsTM brand by offering a supportive marketing strategy with each license agreement. The marketing resources and efforts will be proportional to the sales volume that is generated by each specific brand. The goal is to match a marketing strategy with the licensing brand to increase the product awareness and drive consumer sales. In addition, Precision SB, Inc. will be introducing a national campaign to further bring brand awareness to the FanOcularsTM product. Precision SB has an aggressive web strategy to design maximize the potential of the on-line consumer and capture sales from this important consumer demographic. The broad marketability of the FanOcularsTM brand creates a vast opportunity to sell the product through a number of sales channels: In Stadium Outlets and Concessions National and Local Retail Stores Novelty Stores On-Line Venues Promotional Fund Raisers and Charitable Causes Each brand and ensuing partnership will require a specific distribution strategy to assure the greatest potential for sales success and overall brand awareness. The Market Need Ever attended a live event and wish you had a pair of binoculars? Our research shows that (1) very few spectators bring binoculars to events (2) The market does not provide many good options for this need. Enter FanOcularsTM! Add the collectability component and you have a power consumer product with a broad demographic base. Contact Us Licensing opportunities are available to businesses interested in this unique new product. Production samples are also available upon request. David C. Ballou Off: 772.283.2600 Cell: 561.670.3325 Email: [email protected] Visit us at: FanOculars.Com Precision SB, Inc | 1565 SW Martin Hwy #206 | Palm City, Fl 34990 | 772.283.2600 | [email protected] | www.FanOculars.com