Download MKT 333 - Northern Arizona University

FCB
Curriculum Committee Proposal
FAST TRACK Course Change
Fall 2017
Refer to Fast Track Policy for eligibility.
1. Academic Unit:
Marketing
MKT 333, MKT 334, MKT 337, MKT 348, MKT 434,
MKT 435, MKT 436, MKT 437, MKT 439, MKT 450,
2. Course subject and number: MKT 480, MKT 494
See upper and lower division undergraduate course definitions.
3. Current catalog display in this column. Cut
and paste the course’s title, description,
requisites and units from the current on-line
academic catalog *
http://catalog.nau.edu/Catalog/.
Show the proposed changes in this column
Bold the proposed changes in this column to
differentiate from what is not changing, and
Bold with strikethrough what is being deleted.
MKT 333 INTRODUCTION TO MARKETING (3)
Description: Orientation to basic marketing
concepts and practices. Topics include the
impact of external forces on marketing
decisions; marketing strategies; marketing
aspects of business ethics and social
responsibility; and global marketing. Letter
grade only.
Units: 3
Prerequisite: For business majors, admission to
the business professional program (BPP). For
non-business majors seeking Promotion or
Customer Service certificate, ECO 284 and
junior level status
MKT 333 INTRODUCTION TO MARKETING (3)
Description: Orientation to basic marketing
concepts and practices. Topics include the
impact of external forces on marketing
decisions; marketing strategies; marketing
aspects of business ethics and social
responsibility; and global marketing. Letter
grade only.
Units: 3
Prerequisite: For business majors: admission to
the business professional program (BPP). For
non-business majors: (Marketing Certificate
or Hospitality Marketing and Sales
Certificate) seeking Promotion or
Customer Service certificate, ECO 284 and
junior level status
MKT 334 CONSUMER BEHAVIOR AND
SATISFACTION (3)
Description: Behavioral concepts for examining
customer behavior. Consumer decision
MKT 334 CONSUMER BEHAVIOR AND
SATISFACTION (3)
Description: Behavioral concepts for examining
customer behavior. Consumer decision
Effective Fall 2016
processes, individual differences, and external
influences that affect behavior and marketing
practices. Relationship building and customer
satisfaction to enhance customer retention.
Letter grade only.
Units: 3
Prerequisite: MKT 333 and Business Professional
Program
processes, individual differences, and external
influences that affect behavior and marketing
practices. Relationship building and customer
satisfaction to enhance customer retention.
Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333
and Business Professional Program (BPP). For
non-business majors: (Marketing
Certificate or Hospitality Marketing and
Sales Certificate), MKT 333 and junior
level status
MKT 337 PROFESSIONAL SELLING (3)
Description: Practical application of selling skills
and techniques, interpersonal communication
skills, and long-term business relationship
development. Identification of key factors for
organizing, training, and motivating the sales
force. Letter grade only.
Units: 3
Prerequisite: MKT 333 and Business Professional
Program
MKT 337 PROFESSIONAL SELLING (3)
Description: Practical application of selling skills
and techniques, interpersonal communication
skills, and long-term business relationship
development. Identification of key factors for
organizing, training, and motivating the sales
force. Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333
and Business Professional Program (BPP). For
non-business majors: (Marketing
Certificate or Hospitality Marketing and
Sales Certificate), MKT 333 and junior
level status
MKT 348 INTEGRATED MARKETING
COMMUNICATIONS STRATEGY (3)
Description: Integrated marketing
communication framework for evaluating
creative concepts and promotional activities.
Discussion and evaluation of advertising, sales
promotion, public relations, publicity, packaging
and direct marketing. Letter grade only.
Units: 3
Prerequisite: MKT 333 and Business Professional
Program
MKT 348 INTEGRATED MARKETING
COMMUNICATIONS STRATEGY (3)
Description: Integrated marketing
communication framework for evaluating
creative concepts and promotional activities.
Discussion and evaluation of advertising, sales
promotion, public relations, publicity, packaging
and direct marketing. Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333
and Business Professional Program (BPP).
For non-business majors: Marketing
Certificate, MKT 333 and junior level
status
MKT 434 MARKETING FOR SOCIETY (3)
MKT 434 MARKETING FOR SOCIETY (3)
Effective Fall 2016
Description: Using marketing to influence a
target market to change individual behaviors for
the betterment of individuals and/or societies.
Application of marketing strategies for nonprofits, agencies and other organizations with
strong social objectives. Letter grade only.
Units: 3
Prerequisite: MKT 333, (MKT 334 or MKT 348),
and Business Professional Program
Description: Using marketing to influence a
target market to change individual behaviors for
the betterment of individuals and/or societies.
Application of marketing strategies for nonprofits, agencies and other organizations with
strong social objectives. Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333,
(MKT 334 or MKT 348), and Business
Professional Program (BPP). For nonbusiness majors: Marketing Certificate,
MKT 333, (MKT 334 or MKT 348) and
junior level status
MKT 435 SALES STRATEGY AND TECHNOLOGY
(3)
Description: This course examines the use of
advanced sales techniques and technologies
and their application in different stages of the
sales process. Students are introduced to
customer relationship management (CRM)
theory, strategies, and its application across the
customer life-cycle stages of customer
acquisition, retention, and development.
Students develop proficiency of CRM technology
through hands-on practice with a current CRM
system. Letter grade only.
Units: 3
Prerequisite: MKT 333, MKT 337, ISM 120, and
Business Professional Program
MKT 435 SALES STRATEGY AND TECHNOLOGY
(3)
Description: This course examines the use of
advanced sales techniques and technologies
and their application in different stages of the
sales process. Students are introduced to
customer relationship management (CRM)
theory, strategies, and its application across the
customer life-cycle stages of customer
acquisition, retention, and development.
Students develop proficiency of CRM technology
through hands-on practice with a current CRM
system. Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333,
MKT 337, ISM 120, and Business Professional
Program (BPP). For non-business majors:
Marketing Certificate, MKT 333, MKT 337,
ISM 120 and senior level status
MKT 436 MARKETING FOR SERVICE
ORGANIZATIONS (3)
Description: Understanding issues facing
businesses marketing service products.
Identification of the unique difference in
marketing strategies for tangible and intangible
products. Evaluation of service quality, service
encounters, and relationship development with
customers through marketing activities and
technology. Letter grade only.
Units: 3
MKT 436 MARKETING FOR SERVICE
ORGANIZATIONS (3)
Description: Understanding issues facing
businesses marketing service products.
Identification of the unique difference in
marketing strategies for tangible and intangible
products. Evaluation of service quality, service
encounters, and relationship development with
customers through marketing activities and
technology. Letter grade only.
Units: 3
Effective Fall 2016
Prerequisite: (MKT 334 or MKT 348) and
Business Professional Program
Prerequisite: For business majors: MKT 333,
(MKT 334 or MKT 348) and Business
Professional Program (BPP). For nonbusiness majors: (Marketing Certificate or
Hospitality Marketing and Sales
Certificate), (MKT 334 or MKT 338) and
senior level status
MKT 437 SALES MANAGEMENT (3)
Description: Familiarize students with the
concepts, theory and practice of sales force
management. Relate the role of sales force
management with marketing management and
organizational relationships within other
functions of the firm. Application of sales
management techniques, including leading,
training, motivating and evaluating the sales
force. Identify managerial and technological
advancements of contemporary sales
management. Letter grade only.
Units: 3
Prerequisite: MKT 333, MKT 337, and Business
Professional Program
MKT 437 SALES MANAGEMENT (3)
Description: Familiarize students with the
concepts, theory and practice of sales force
management. Relate the role of sales force
management with marketing management and
organizational relationships within other
functions of the firm. Application of sales
management techniques, including leading,
training, motivating and evaluating the sales
force. Identify managerial and technological
advancements of contemporary sales
management. Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333,
MKT 337, and Business Professional Program
(BPP). For non-business majors:
Marketing Certificate, MKT 333, MKT 337
and senior level status
MKT 439 MARKETING RESEARCH (3)
Description: Conceptual and practical
considerations in conducting and using
marketing research in decision making. Topics
include problem definition, questionnaire
design, data collection, sampling, data analysis,
and use of scanner data.
Units: 3
Prerequisite: MKT 333 and Business Professional
Program
MKT 439 MARKETING RESEARCH (3)
Description: Conceptual and practical
considerations in conducting and using
marketing research in decision making. Topics
include problem definition, questionnaire
design, data collection, sampling, data analysis,
and use of scanner data.
Units: 3
Prerequisite: MKT 333, MKT 334 and Business
Professional Program (BPP).
MKT 450 ELECTRONIC MARKETING (3)
Description: Provides students with e-marketing
strategies being used in today's business
environment. Explores use of the internet and
related digital technologies to address
marketing needs of organizations and
consumers and to manage customer
MKT 450 ELECTRONIC MARKETING (3)
Description: Provides students with e-marketing
strategies being used in today's business
environment. Explores use of the internet and
related digital technologies to address
marketing needs of organizations and
consumers and to manage customer
Effective Fall 2016
relationships. Key areas include e-mail
marketing; viral marketing; attributes of a good
website and website marketing goals; website
promotion/search engine positioning/ranking,
and key internet
technologies/terminologies/acronyms. Letter
grade only. Course fee required.
Units: 3
Prerequisite: ISM 120 and MKT 333 and
Business Professional Program
relationships. Key areas include e-mail
marketing; viral marketing; attributes of a good
website and website marketing goals; website
promotion/search engine positioning/ranking,
and key internet
technologies/terminologies/acronyms. Letter
grade only. Course fee required.
Units: 3
Prerequisite: For business majors: MKT 333,
ISM 120 and MKT 333 and Business
Professional Program (BPP). For nonbusiness majors: Marketing Certificate,
MKT 333, ISM 120 and senior level status
MKT 480 INTERNATIONAL MARKETING (3)
Description: Marketing opportunities and
strategies for multinational organizations.
Special attention given to planning and
implementing marketing mix variables in
international settings. Letter grade only.
Units: 3
Prerequisite: ECO 285 and MKT 333 and
Business Professional Program
MKT 480 INTERNATIONAL MARKETING (3)
Description: Marketing opportunities and
strategies for multinational organizations.
Special attention given to planning and
implementing marketing mix variables in
international settings. Letter grade only.
Units: 3
Prerequisite: For business majors: ECO 285
and MKT 333 and Business Professional
Program (BPP). For non-business majors:
Marketing Certificate, MKT 333, ECO 285
and junior level status
MKT 494 STRATEGIC MARKETING (3)
Description: Application and integration of key
marketing concepts to plan, implement, and
control marketing activities. Incorporates recent
trends in marketing practice for decision
making, evaluating, and/or developing
marketing plans. Letter grade only.
Units: 3
Prerequisite: MKT 334 and MKT 439
MKT 494 STRATEGIC MARKETING (3)
Description: Application and integration of key
marketing concepts to plan, implement, and
control marketing activities. Incorporates recent
trends in marketing practice for decision
making, evaluating, and/or developing
marketing plans. Letter grade only.
Units: 3
Prerequisite: For business majors: MKT 333,
MKT 334, and MKT 439, and Business
Professional Program (BPP).
*if there has been a previously approved curriculum change since the last catalog year, please copy the approved text
from the proposal form into this field.
4. Justification for Fast Track course changes.
Update pre-requisites to reflect current marketing related plans
IN THE FOLLOWING SECTION, COMPLETE ONLY WHAT IS CHANGING
Effective Fall 2016
CURRENT
Repeat for additional units in same term:
Yes
No
Repeat max number of units in same term:
PROPOSED
Repeat for additional units same term:
Yes
No
Repeat max number of units in same term:
Instruction Mode:
In person*
Online
Blended*
*Where offered?
FLGMTN
Other
Incomplete option:
incomplete (I)
in progress (IP)
Experiential Learning Component:
Yes
No
Terms Offered:
Fall
Winter
Spring
Summer
Other
Instruction Mode:
In person*
Online
Blended*
*Where offered?
FLGMTN
Other
Incomplete option:
incomplete (I)
in progress (IP)
Experiential Learning Component:
Yes
No
Terms Offered:
Fall
Winter
Spring
Summer
Other
5. Is this course in any plan (major, minor, or certificate) or sub plan (emphasis)? Yes
No
If yes, list and include evidence of notification to and/or response from each impacted academic unit
as necessary.
MKT 333:
Accountancy; B.S.ACCY, Business Economics; B.S.B.A, Information Systems; B.S.B.A.,
Finance; B.S.B.A., Management; B.S.B.A., Marketing; B.S.B.A. Hospitality Marketing and Sales
UCRT, Non-profit and Social Entrepreneurship UCRT
MKT 334, MKT 337, MKT 436
Marketing; B.S.B.A. Hospitality Marketing and Sales UCRT, Marketing UCRT
MKT 348, MKT 434, MKT 435, MKT 437, MKT 450 :
Marketing; B.S.B.A. Marketing UCRT
MKT 439, MKT 494:
Marketing; B.S.B.A.
MKT 480:
Accountancy; B.S.ACCY, Business Economics; B.S.B.A, Information Systems; B.S.B.A.,
Finance; B.S.B.A., Marketing; B.S.B.A., Marketing UCRT
6. Is there a related plan change proposal being submitted?
If no, explain.
Yes
No
7. Will you be requesting a new or changing a current course fee?
If yes, please refer to: http://nau.edu/Registrar/Faculty-Resources/Course-Fees/
Yes
No
Questions 8-9 for Undergraduate Courses only:
8. Do you want to remove the Liberal Studies or Diversity designation?
If yes, select all that apply.
Liberal Studies
Diversity
Both
N/A
9. Is this course listed in the Course Equivalency Guide?
Effective Fall 2016
Yes
No
Yes
No
MKT 333, MKT 334, MKT 337, MKT 480
Scott Galland
Reviewed by Curriculum Process Associate
11/28/2016
Date
Approvals:
Department Chair/Unit Head (if appropriate)
Date
Kevin J. Trainor
Dean of College
10/12/2016
Date
From: Kevin J Trainor
Sent: Wednesday, October 12, 2016 11:22 AM
To: Christine Nicole Drake <[email protected]>
Subject: RE: Marketing Prefix changes
Approved.
Kevin
From: Christine Nicole Drake
Sent: Wednesday, October 12, 2016 10:44 AM
To: Kevin J Trainor <[email protected]>
Subject: FW: Marketing Prefix changes
Kevin,
Do you approve?
Thanks,
Chris Drake
Coordinator
Office of Academic Services
The W. A. Franke College of Business
Northern Arizona University
Phone: 928-523-5232
Email: [email protected]
Effective Fall 2016