Download MEC Retail is more than Retail. We provide integrated

MEC Retail is more than Retail. We provide integrated communications planning and strategic
solutions for clients who want to activate their brands in-store.
With the complexity of the in-store environment today, MEC Retail bridges the gap allowing clients to
take advantage of this historic landscape that is constantly changing and emerging daily with new
technology-driven medias in the space.
Retail media: Scrutinized
Retail is the most important and yet sometimes misunderstood element of Integrated Planning.
The retail environment has become a critical component of brand communications planning. In many
cases the store visit is the only time and place where a consumer actively engages with a brand.
However, many in-store marketing opportunities lack the rigorous analytics sophisticated marketers
require: compliance, media value, brand equity metrics, sales lift and overall ROI.
What can marketers do today to include retail marketing in their communications planning mix?
Retail Media Link evaluates key retail marketing options including digital screens, displays, POP, shelf
ads, retailer events, retailer programs and events. Examine best-in-class methods to plan, implement
and measure retail media.
Retail Media Link (RML) is the only comprehensive database of all in-store media, programs and
events.
RML's proprietary database includes all major US retailers in all classes of trade. RML's easy to use
software and searchable database enables marketers to find, evaluate, plan and execute more efficient
and effective in-store marketing.
Incorporating retail as part of an integrated marketing plan requires a deep understanding of the options
available in each and every store in the US. RML maintains the only updated directory of all in-store
media networks and the retail locations where these media opportunities exist.
Retailer data includes: description of each major retailer and their store locations, store count by state
and zip code, and a complete listing of the media, programs and events that exist in each store.
RML's integrated planning tools include: store-specific targeting by geo-demographic traits, qualitative
analysis of all opportunities, recommended ROI measurement tools and an interactive search tool that
allows marketers to search for and review opportunities by media type, geography, timing and vendor.
The retail environment has become a critical component of brand communications planning. In many
cases, the store visit is the only time and place where a consumer actively engages with a brand.
However, many in-store marketing opportunities lack the rigorous analytics brand marketers require,
such as compliance, media value, brand equity metrics, sales lift and overall ROI.
What can marketers do today to include retail marketing in their marketing mix?
RML provides marketers with the tools and processes to evaluate, plan, execute and measure ROI for
marketing at retail.
MEC Retail solutions for our clients
We have developed proprietary tools and processes for building integrated communications plans that
include marketing at retail. We work with clients to understand their business/marketing objectives,
develop insights about their shopper targets, incorporate retailer insights, understand competitive
programs, create big ideas, execute programs, and measure ROI.
We evaluate the entire retail environment where our clients' products are merchandized. The pillars of
our measurement offering include: compliance, media value, brand metrics, measurement of sales lift
and econometric ROI analysis.
Building effective and efficient plans