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TOURISM NEW ZEALAND POSITION DESCRIPTION Marketing Manager - Premium Tourism New Zealand is a Crown Entity governed by nine Board members who are appointed by the Minister of Tourism. Our core leadership team, based in Auckland and Wellington has responsibility for the overall leadership and management of the organisation. Offshore, our in-market general managers oversee activity in the 12 international markets we are represented in. Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a visitor destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past 14 years to make New Zealand one of the world's most well-respected tourism brands. Further information can be obtained from www.tourismnewzealand.com. At Tourism New Zealand we are committed to a set of values that define us and guide the way we work. These values embody the global spread of the organisation and the shared understanding of what we’re part of, the passion and enthusiasm for the work we do and our can-do approach to this work. Position Title Marketing Manager – Premium Team Premium Sector Reporting Manager Sector Manager – Premium Direct Reports None Position Location Auckland Regular Points of Contact Premium Sector Trade Managers, Regional Marketing, Communications and Public Relations Managers, Communication Agencies, Contractors Position Type Fixed Term, Full Time Key Objectives: The primary objectives of this position are; Managing and coordinating the Marketing Communications and Public Relations activities for the Premium Sector, working closely with the in-market premium sector trade managers to coordinate the successful delivery of each marketing activity within the premium sector strategy and activity plan, while ensuring the very highest quality output is achieved, resulting in positive stakeholder experience and return on investment. Key Tasks Performance Indicators Content Marketing Management Generate specialized and high quality content and successfully distribute it through targeted channels delivering a higher Equivalent Advertising Value and ROI than traditional marketing. Working directly with content creators as well as content marketing organisations such as agencies and media companies to establish an efficient system by which customized and specialized content can be produced for distribution through targeted communication channels for both trade and consumer audiences. This content will be mostly digital in nature and require a high degree of knowledge with digital content tools, publishing and distribution platforms and social media. Work with recognised travel partners to create custom content for distribution through their independent channels. Website Tools and Content Management In conjunction with the digital content team, create a Premium Sector section within the tourismnewzealand.com (Trade Website) and newzealand.com (Consumer Website) where relevant content and tools will be developed and maintained. Brand Guideline Management In conjunction with the brand team maintain the Premium Sector brand and communications guidelines (TOHU) to ensure all Premium Sector Marketing and Communications follows these guidelines. Review and update guidelines as necessary informing all stakeholders of any changes. Communications and Public Relations Working with the in-market Public Relations, Marketing and Communications Managers, coordinate the creation and delivery of content relevant to that specific market for addressing, translation and distribution to agreed media and influencer contacts. KPI: Create the Premium Sector section and upload relevant content and implement a sustainable process to keep content and tools current KPI: Distribute and actively manage the Premium Sector TOHU (Brand guidelines). Creation and maintenance of a global media and influencer CRM database for the Premium Sector. 2 Last Reviewed: October 2015 Key Tasks Performance Indicators Joint Venture Marketing Management Successful delivery of joint venture marketing programs as identified in the Premium Sector activity plan Working with trade partners such as airlines, destination management companies and in-market consortia to scope, develop and manage joint venture marketing initiatives, ensuring all agreed initiatives support the TNZ premium strategy and meets the cooperative funding model that is required by all TNZ JV partners. Budget Management Working with the in-market Premium Sector Managers, Regional GM’s, PR Managers, Marketing Managers, and other TNZ staff that utilize the premium sector marketing budget to manage and track budget spending to ensure it aligns with the agreed marketing and communications activities that support the premium sector strategy. Competencies KPI: Accurate maintenance of the premium sector marketing and communications budget that delivers a balanced budget on a quarterly and yearly basis. Performance Indicators Marketing Campaign Accurately scopes out length and difficulty of campaign requirements; sets Management objectives and goals; breaks down work into the process steps; develops schedules and task/people assignment; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results. Interpersonal Skills Verbally expressing thoughts, information and ideas in a clear, appropriate manner. Establishing a connection and affinity with others easily and quickly, demonstrating interpersonal sensitivity. Relates well to all kinds of people – inside and outside the organisation. Builds appropriate rapport, and constructive and effective relationships. Uses diplomacy and tact, and can diffuse even high-tension situations comfortably. Peer Relationships Can quickly find common ground and solve problems for the good of all, can present his/her own interests and yet be fair to other groups, is seen as a team player and is cooperative. Easily gains trust and support of peers and encourages collaboration. 3 Last Reviewed: October 2015 Results Orientation Working through each aspect of a task or project; driving a task or project through to completion. Stakeholder Focus Ability to develop strong rapport and trust quickly. Understands the importance of ensuring relationships are maintained and supported regularly. Understands various stakeholder perspectives, that these may not always be congruent with those of the organisation, and works positively to achieve resolution. Written Communication Expressing ideas and information in writing using appropriate structure, format, grammar and language to create informative, clear and concise documentation and reports. Oral Communication Possesses and projects a confident, warm, intelligent and polite speaking manner over the phone and in person. Judgement Decision Making Considering all relevant information to draw reasonable and appropriate conclusions, appreciating the consequences of decisions, reaching an appropriate decision in a timely manner to meet specific outcomes. Flexibility Maintaining effectiveness while adjusting to a changing work environment, varying tasks, people, responsibilities and priorities. Person Specification In making it happen, the ideal person for this role will have; A sincere and authentic character that people can easily relate to and who easily builds trust and partnerships. A patient and diplomatic professional who has an authentic approach to educating and positively influencing stakeholders in order to create motivated advocates to deliver a broad range of new communication approaches that in many cases will be different to the norm. The ability to quickly and calmly manage multiple tasks within given time and resource constraints. A creative and independent thinker who can easily grasp new ideas and concepts Knowledgeable of New Zealand, it’s culture, people, geography and premium tourism product and service offerings. Ability to travel domestically and internationally when needed. An enthusiastic team player that inspires and energizes those around them. 4 Last Reviewed: October 2015